Blog – VisibleThread https://www.visiblethread.com Document & Web Content Analysis Solutions Wed, 19 Sep 2018 17:08:41 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.8 https://www.visiblethread.com/wp-content/uploads/cropped-VT-Ico-W-32x32.jpg Blog – VisibleThread https://www.visiblethread.com 32 32 VisibleThread at Digital Government Conference 2018 https://www.visiblethread.com/2018/09/visiblethread-at-digital-government-conference-2018/ https://www.visiblethread.com/2018/09/visiblethread-at-digital-government-conference-2018/#respond Wed, 19 Sep 2018 16:04:53 +0000 https://www.visiblethread.com/?p=16377 VisibleThread at Digital Government Conference 2018 VisibleThread is an exhibitor at this year’s Digital Government Conference in Dublin, Ireland. The conference is organized by EOLAS magazine. Ireland is evolving digitally. The country has a vibrant tech scene and people are consuming services online. From banking to booking holidays, digital has impacted the way people do ...

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VisibleThread at Digital Government Conference 2018

https://www.visiblethread.com/wp-content/uploads/Digital-Government-2018.jpg

VisibleThread is an exhibitor at this year’s Digital Government Conference in Dublin, Ireland. The conference is organized by EOLAS magazine.

Ireland is evolving digitally. The country has a vibrant tech scene and people are consuming services online. From banking to booking holidays, digital has impacted the way people do things.

It follows that people want to interact with government services the same way.

Digital helps deliver services for citizens more efficiently. It also provides a huge opportunity for government to transform how they interact with citizens.

Ronan Daly from VisibleThread will be present at the conference to discuss how we can help Ireland’s government communication teams.

 


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Seeking an edge, more managers beef up websites to woo clients https://www.visiblethread.com/2018/09/seeking-an-edge-more-managers-beef-up-websites-to-woo-clients/ https://www.visiblethread.com/2018/09/seeking-an-edge-more-managers-beef-up-websites-to-woo-clients/#respond Mon, 17 Sep 2018 11:30:33 +0000 https://www.visiblethread.com/?p=16360 Seeking an edge, more managers beef up websites to woo clients From Pensions & Investments with Rick Baert Published: September, 2018 Original Post: http://www.pionline.com/article/20180913/ONLINE/180919935/seeking-an-edge-more-managers-beef-up-websites-to-woo-clients   Institutional money managers’ websites — long saddled by jargon and vague investment descriptions — are playing a more important role as a portal for showcasing managers’ capabilities in an increasingly competitive ...

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Seeking an edge, more managers beef up websites to woo clients

From Pensions & Investments with Rick Baert
Published: September, 2018

Original Post: http://www.pionline.com/article/20180913/ONLINE/180919935/seeking-an-edge-more-managers-beef-up-websites-to-woo-clients

 

Institutional money managers’ websites — long saddled by jargon and vague investment descriptions — are playing a more important role as a portal for showcasing managers’ capabilities in an increasingly competitive industry, sources said.

Managers are using their websites not just to introduce themselves and put out their contact information, said Andrew McCollum, managing director, investment management, at financial consultant Greenwich Associates, Stamford, Conn. The sites also have become a major part of the firms’ overall institutional marketing strategy as pension fund executives do more of their own research apart from their consultants, he added.

“There’s an evolution in how institutions consume information,” he said. “Younger officials will use websites, LinkedIn, social media. Older executives will rely on their consultant or their staff, but their staff is being influenced by more digitally accessed information like thought leadership.”

 

CONTINUE READING

 



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Say “Hasta la vista” to bad content! https://www.visiblethread.com/2018/09/say-hasta-la-vista-bad-content/ https://www.visiblethread.com/2018/09/say-hasta-la-vista-bad-content/#comments Fri, 14 Sep 2018 11:34:17 +0000 https://www.visiblethread.com/?p=16350 Say “Hasta la vista” to bad content! For years now, we’ve been witnessing the content marketing explosion. One of its main effects is that, today, all organisations are now publishers. The explosion is still growing, with the content marketing industry estimated to be worth $412 billion by 2021. However, marketing teams are often ill-equipped to ...

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Say “Hasta la vista” to bad content!

Hasta la vista to bad contentFor years now, we’ve been witnessing the content marketing explosion. One of its main effects is that, today, all organisations are now publishers. The explosion is still growing, with the content marketing industry estimated to be worth $412 billion by 2021.

However, marketing teams are often ill-equipped to be editors. In today’s fast-paced world of internet publishing, quantity is often prioritised over quality. And, as the amount of content on the internet grows, it becomes harder for your material to be found.

Only the very best content rises to the top. For many organisations, the lack of editors and in-house writing staff means that it’s harder to generate that top-tier content. Without proper editorial training, marketing teams fall into the same mistakes over and over again with their content, such as:

  • Overly long sentences
  • High levels of passive voice
  • Complex language
  • Use of jargon

To start with, we need to accept that content is no longer king. Quality is the new king! A study from Beckon showed that while content marketing increased by 300 percent from the previous year, engagement was only up 5 percent. So, focusing on improving the quality of your content is a far more effective use of time.

As Robert Rose, founder of The Content Advisory, put it: “..our job as marketers is not to create more content (…) it’s to create the minimum amount of content with the maximum amount of results.”

And a very easy way to maximise your results is to focus on the readability of your content. The average adult reading level in the US falls between a 7th and 8th grade level. This means if your content is too difficult for a 13-year-old to read it may be too difficult for some of your audience. And if your content is too difficult then you’re not going to engage as many customers as you should.

Tools like VisibleThread help you identify and fix these issues, resulting in cleaner and more comprehensive content. For under resourced marketing teams or those needing some editorial assistance, it’s a valuable tool for gauging content quality. It also prioritises the necessary edits required to improve the content.

We have also just added support for non-English content. French & Spanish content creators can now also get scorecards and advice!

This feature applies to any content type, be it text snippet, URL or document. It also is available to users of our corporate Readability Server.

Score Your Content for Clarity!

To test your writing with VisibleThread Readability, use it for FREE here:

 

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VisibleThread sponsoring APMP DACH 2018 https://www.visiblethread.com/2018/09/visiblethread-sponsoring-apmp-dach-2018/ https://www.visiblethread.com/2018/09/visiblethread-sponsoring-apmp-dach-2018/#respond Tue, 11 Sep 2018 11:37:38 +0000 https://www.visiblethread.com/?p=16342 VisibleThread sponsoring APMP DACH 2018 This year, APMP DACH is asking visitors to its conference what concerns them most. Is it leaving the office late or working hard at weekends to complete bids? Or is it trying to learn, deliver quality and make the most of our time? This year, VisibleThread is joining as a ...

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VisibleThread sponsoring APMP DACH 2018

This year, APMP DACH is asking visitors to its conference what concerns them most. Is it leaving the office late or working hard at weekends to complete bids? Or is it trying to learn, deliver quality and make the most of our time?

This year, VisibleThread is joining as a Gold Sponsor. We are looking forward to exploring solutions to time constraints, limited resources and largely manual processes with visitors.

Join John Nolan, our Chief Commercial Officer, during his talk “Augmented Intelligence & Automation in the Bid Process”. He will demonstrate where automation has been proven to work and how using AI & NLP technologies can help bid teams complete compliance and content reviews within minutes. John will draw on his experience from working with bid transformation & automation projects in defence, engineering and government. Leaving his audience with solutions that will save time and ultimately close more bids.

Be sure to catch John at APMP DACH from September 20th -21st!

 

 

 


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How to decide what is a good readability score? https://www.visiblethread.com/2018/08/how-to-decide-what-is-a-good-readability-score/ https://www.visiblethread.com/2018/08/how-to-decide-what-is-a-good-readability-score/#respond Tue, 28 Aug 2018 10:59:13 +0000 https://www.visiblethread.com/?p=16282 How to decide what is a good readability score? When you first launch a plain language program and start scoring for readability, one of the first questions you’ll hear is; “what’s a good readability score?”. It’s a great question, and like many simple questions, it can be hard to provide a good answer. Here’s a ...

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How to decide what is a good readability score?

Readability Score dWhen you first launch a plain language program and start scoring for readability, one of the first questions you’ll hear is; “what’s a good readability score?”.

It’s a great question, and like many simple questions, it can be hard to provide a good answer. Here’s a practical way to approach it.

Just set a readability target by using well-known novels as a benchmark. And use those scores as your guideline. For example, use the readability score for Harry Potter, or Issac Asimov as a reference point.

Why it works so well

Everyone can relate to well-known novels. So it’s much easier to say “well, we’re writing for kids, therefore try to have a readability score close to Harry Potter.” Or if you’re writing content with a more technical subject matter, you might compare with Issac Asimov. And just say, “Just try to write as well as Issac Asimov.” This is a far better approach than offering a subjective opinion like; “I don’t think your writing is that clear.”

Turns out in fact, that when we scored these 3 novels:

  • Harry Potter – The Philosophers Stone (JK Rowling),
  • The Hitchhiker’s Guide to the Galaxy (Douglas Adams) and
  • The Best of Issac Asimov (Issac Asimov)

using VT Readability, they have very similar readability scores. Instinctively, you might expect Issac Asimov to be less readable than Harry Potter.

Here’s how they score:

 

Readability Score c

As you see:

  • Flesch Readability (one of the oldest and most reliable readability formulas) ranges from 72 to 78.
  • Grade Level (based on US school grade) ranges from 5.3 to 5.9.
  • LIX (difficulty measure used to score both English and non-English texts) ranges from 28 to 30.

Simplicity and clarity are what these three novels have in common. Regardless of the audience they target. These scores should convince those in your organization to aim for low-grade levels in their own writing.

Great, so how do I get started?

  1. Source some novels that you feel represent good writing. Check out: https://archive.org/, it’s an excellent place to locate these.
  2. Next sign into VT Readability, and upload the novels.
  3. Finally set your thresholds in the Settings area of VT Readability.

Takeaways

  • It can be tricky to say ‘what is a good readability score’.
  • Reference well-known novels as a way to guide what is good. Use books that your colleagues creating content will know of.
  • Set thresholds in VT Readability accordingly.

 

Score Your Content for Clarity!

To test your writing with VisibleThread Readability, use it for FREE here:

 

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Whitelist and Lix support for Readability and Email Server (and a few other bits too!) https://www.visiblethread.com/2018/08/readability-whitelist-and-lix/ https://www.visiblethread.com/2018/08/readability-whitelist-and-lix/#respond Tue, 21 Aug 2018 13:05:16 +0000 https://www.visiblethread.com/?p=16214 Whitelist and LIX support for Readability / Email Server (and a few other bits too!) We have just rolled out some exciting new updates to our Readability and Email Server cloud users. To try out any of these features simply browse to https://readability.visiblethread.com Whitelisting of words and phrases for Readability and Email Server LIX Readability Score ...

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Whitelist and LIX support for Readability / Email Server (and a few other bits too!)

We have just rolled out some exciting new updates to our Readability and Email Server cloud users. To try out any of these features simply browse to https://readability.visiblethread.com

  • Whitelisting of words and phrases for Readability and Email Server
  • LIX Readability Score to measure the complexity of non-English content.
  • Export analysis history to Excel
  • Configure what metrics to highlight in analysis results exports.

Whitelisting of words and phrases

Note: Whitelisting is not available on our FREE usage plans.

The Readability and Grade Level scores produced by VisibleThread Readability make it very easy to measure how clear your content is. However there are times when you must use complex words or phrases that will negatively impact these scores. For example you may be working with content related to medical professionals and have several references to ‘anesthesiology’ in your text. Repeated use of this multi syllabic word will have a negative effect on your Readability Scores.

You can now exclude these words from your Readability and Grade Level calculation by adding them to a ‘whitelist’.

To do so, go to the settings screen and click on ‘Whitelist’. From here you can add or remove terms from your whitelist. You can also export it to csv, or import from csv.

Any changes to the whitelist will take effect the next time you analyze content.

We have modified the analysis results screen to highlight how occurrences of whitelisted terms.

 

 

LIX Readability score for non-English content

We have added a new language complexity score that is suitable for use with non-English content. Previously VisibleThread Readability used the Flesch Reading Ease to rate the complexity of all content, no matter what language. Now when you analyze any content in VisibleThread Readability, our language intelligence engine will automatically identify the language. If the content is written in English it will use our standard Flesch Reading Ease formula to measure language complexity. If the content is in any other language it will use the LIX Readability Score which is more appropriate for non-English content.

For more information on the LIX Readability score see here: https://en.wikipedia.org/wiki/Lix_(readability_test)

For content creators working with content in French we have the additional bonus of providing suggested improvements to the content in French.

 

This feature applies to any content type, be it text snippet, URL or document. It also applies to any document analyzed as a result of an email sent to the Readability Server.

 

 

Export Scan History to Excel

 

We have added the ability to export your analysis history to Excel. This new feature can be accessed by clicking on the ‘Export Scan History’ button on the top right of the Analysis History view. This allows archiving or sharing of scan results with colleagues.

 

New Configuration Option for Scan Reports

The analysis results view allows you to ‘toggle’ the kinds of issues that are highlighted in the content analyzed.  For example you can choose to only highlight Long Sentences or Passive Voice. However when you generated an excel export or an annotated document from the result all categories of issues were highlighted in the output.

We have introduced the ability to customize the report output by allowing you choose which types of issues to highlight in the report.

To see this in action:

  1. Analyze some content (text, document or URL)
  2. When the analysis completes and the results view loads, click on the Export->Excel menu option.
  3. You will be presented with a list of categories of issues that you can choose to highlight in the output

 

We hope you enjoy these improvements.

If you have any questions, or suggestions for future enhancements, feel free to contact us at support@visiblethread.com.

Eoin Wren,

VP Engineering and Support.

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How to extract FAR clauses from RFPs in under 3 minutes https://www.visiblethread.com/2018/08/how-to-automatically-extract-far-clauses-from-rfps-in-under-3-minutes/ https://www.visiblethread.com/2018/08/how-to-automatically-extract-far-clauses-from-rfps-in-under-3-minutes/#respond Mon, 20 Aug 2018 11:10:02 +0000 http://www.visiblethread.com/?p=9900 How to extract FAR clauses from RFPs in under 3 minutes If you’re a contracts or proposal manager working US federal programs, you’ll know the importance of the FAR (Federal Acquisition Regulations) and DFAR (Defense Federal Acquisition Regulations). And contractors working army contracts also review AFARS (Army Federal Acquisition Regulation Supplement). You need to carefully review certain ...

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How to extract FAR clauses from RFPs in under 3 minutes

FAR Requirements If you’re a contracts or proposal manager working US federal programs, you’ll know the importance of the FAR (Federal Acquisition Regulations) and DFAR (Defense Federal Acquisition Regulations). And contractors working army contracts also review AFARS (Army Federal Acquisition Regulation Supplement).

You need to carefully review certain FAR / DFAR clauses for compliance, especially those concerning OCI (Organisational Conflict of Interest), Security and Intellectual Property.

Prime contractors also need to manage any flow down clauses that apply to their sub-contractors. And sub-contractors need to clearly understand what flow-down clauses apply. Contract managers manually comb through and review the FAR clauses. While many FAR clauses are benign, a good number need careful review. All told, a very time consuming, but critical process.

NOTE: For the rest of this post, we’ll just refer to FARs, but the same concepts apply for DFAR and AFARS reviews. We’ll also just refer to Contract Managers, but Proposal Managers and Proposal Coordinators also review FARs.

To do this, contract managers will create a type of FAR requirements matrix, often using a spreadsheet. This allows you track compliance with the FAR mandates. The FAR requirements matrix is a critical tool. It often dovetails into a responsibility matrix, sometimes called a RACI matrix.

Contract managers can spend days during the course of larger contracts extracting, updating and maintaining the FAR requirements matrix by hand.

Can you automate this process? And move from several hours to a few minutes to create the matrix? Turns out you can, and our customers are doing it. Here are some considerations:

    1. How are FAR/DFAR clauses manually identified?
    2. Can these clauses be automatically flagged?
    3. What kind of time savings can you expect?

If you’re a contracts manager, program manager or proposal manager, automation will change how you do things. It drives dramatic efficiency, and helps avoid missing critical FAR clauses that could damage your organization. Read on.

1. How are FAR/DFAR clauses manually identified?

When it comes to checking FAR clauses by hand, you’ll likely follow these steps:

  • Step 1: Open the doc in PDF or MS Word
  • Step 2: Search for the specific FAR clause using standard ‘find’.
  • Step 3: Check if there are any hits using the search box. If you find any, copy and paste the relevant paragraph of text into a spreadsheet.
  • Step 4: Repeat step 2 & 3 until you’ve checked all the FAR clauses.

Many FAR clauses are standard and tend not to change. Or they may simple be benign. These are typically pretty easy to identify as they have a fairly uniform structure in the RFP paperwork.

However, contractors pay particular attention to certain clauses including;

  • Conflict of Interest FAR clauses,
  • IP (Intellectual Property) FAR clauses,
  • Security related FAR clauses,
  • Any flow-downs.

These same considerations apply for DFARs and AFARS too. So in your spreadsheet, you likely have a column titled ‘Must Review’ which serves to communicate any requested changes to these types of clauses. For example, for one of our customers when they see “52.227-14” connected with Rights in Data, they always request Alternative IV.

2. Can these clauses be automatically flagged?

Yes. VisibleThread Docs does this in three simple steps. Let me walk you through them:

  1. Upload your contract document to VT Docs
  2. Use a FAR search dictionary. NOTE: In the context of VT Docs, a search dictionary allows you specify multiple search terms. For example, let’s say you want to find all FAR clauses, you define a search term of “52.*”.

On the left, you can see which contract document has been chosen to be analyzed. You can see 246 FARs and 2 DFARs in total (Catch All) in this document. Already, VT Docs has marked 7 as must review and 2 as less important. You can view a list of all FARs and DFARs in the preview.

3. Export to Excel

When you choose to export it to Excel, you will receive a spreadsheet like this:

FAR Requirement Matrix

The yellow highlighted lines are FAR and DFAR clauses. Each line outlines exactly which requirement you are tackling. Any requirement that you must act on is highlighted in red.

In just three clicks you have created a FAR requirements matrix. You have not only saved but by eliminating the manual tasks, you will have reduce the risk of missing vital requirements.

3. What kind of Time Savings can you expect?

We defined earlier 4 manual steps contract managers take today:

  • Step 1: Open the doc in PDF or MS Word
  • Step 2: Search for the specific FAR clause using standard ‘find’.
  • Step 3: Check if there are any hits using the search box. If you find any, copy and paste the relevant paragraph of text into a spreadsheet.
  • Step 4: Repeat step 2 & 3 until you’ve checked all the FAR clauses.

To quantify time savings, let’s consider 2 scenarios;

1.) checking for 15 OCI (Organization Conflict of Interest) clauses

2.) checking the full set of FAR/DFAR clauses

Time Savings Scenario 1: Checking 15 OCI clauses

So let’s assume you want to extract OCI (Organizational Conflict of Interest) FAR clauses from a 106-page document. You need to search for 15 specific OCI terms; including ‘9.501’, ‘9.502’ etc. Then if you see hits, you need to copy/paste to the FAR matrix. Assume the RFP contains hits for 5 of the 15 terms.

If done manually here’s an estimate of time required =

  • Step 1: Open the doc
  • Step 2: 15 x 30 seconds = 5 minutes (450 secs) . Assumes it takes 30 seconds to enter the term and determine if there are occurrences or not.
  • Step 3: 5 x 2 minutes = 10 minutes. Assumes it takes 2 minutes to identify and copy/paste the various clauses found for each FAR term.

This gives us a total of 17.5 minutes for a single 106-page doc with just 15 terms to check.

With the automated approach, steps 2 and 3 took 1 minute. Recall that we found 5 terms occurring in the doc immediately and at a single click we had the output in a spreadsheet.

So for this scenario, it’s:

17.5 minutes (for manual) vs. 1 minute (for automated).

Time Savings Scenario 2: Checking 672 FAR clauses

Using the same approach as scenario 1 but this time with the full FAR, it’s a lot more time consuming. For our 106 page RFP doc, assume we have 155 hits, and we need to check for 672 FAR clauses.

So, here’s how our calculations play out.

Time taken =

  • Step 1: Open the doc
  • Step 2: 672 x 30 seconds = 336 minutes or 5.6 hours (20,160 secs) . Assumes it takes 30 seconds to enter the term and determine if there are occurrences or not.
  • Step 3 & 4: 155 x 2 minutes = 310 minutes or 5.1 hours. Assumes it takes 2 minutes to identify and copy/paste the various clauses found for each FAR term. NOTE: 155 of the 672 clauses had hits.

This gives us a total of 646 minutes or 10.76 hours for this 106-page doc.

If we use the automated approach then steps 2 and 3 become extremely fast. In our case, in fact, it was 2 minutes. We were able to extract in the output to a spreadsheet in a single click.

So for this 2nd scenario, it’s:
10.76 hours (for manual) vs. 2 minutes (for automated).

The value of reliably extracting the full content is that it dramatically shortcuts the time-consuming copy/paste process to populate the FAR spreadsheet.

Takeaways:

  • Tracking FAR and DFAR clauses and creating matrices is critical but time consuming.
  • You can safely automate the extraction process saving you days of effort per contract.
  • You can reduce the risk of manual/human error and therefore the risk of missing vital requirements.
  • Reducing effort and risk allows you to concentrate on winning the contract.

If you have questions about how VT Docs can work for your contract processes, we’d be delighted to answer these for you on a live demo.


Acknowledgements: I am very grateful to a number of 3rd parties who helped my understanding of the FAR and clarified many of the challenges for contract managers. In particular, big thanks to Maxine Tolbert of SBC Solutions, Carl Gouaux of CWG and associates, Melissa Howell of Government Acquisitions and Bridget Anderson of Deltek. Thanks guys for your insights.

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98.5% of asset management firms are eroding trust by not using plain language https://www.visiblethread.com/2018/08/98-5-of-asset-management-firms-are-eroding-trust-by-not-using-plain-language/ https://www.visiblethread.com/2018/08/98-5-of-asset-management-firms-are-eroding-trust-by-not-using-plain-language/#respond Tue, 14 Aug 2018 09:47:06 +0000 https://www.visiblethread.com/?p=16224 98.5% of asset management firms are eroding trust by not using plain language From Global Banking & Finance Review Published: August, 2018   Original Post: https://www.globalbankingandfinance.com/98-5-of-asset-management-firms-are-eroding-trust-by-not-using-plain-language/   Asset management firms face surmounting problems. As investors consolidate, there’s more competition for fewer clients. Legislative bodies are getting tougher on regulation and compliance, such as the MiFID ...

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98.5% of asset management firms are eroding trust by not using plain language

From Global Banking & Finance Review
Published: August, 2018

 

Original Post: https://www.globalbankingandfinance.com/98-5-of-asset-management-firms-are-eroding-trust-by-not-using-plain-language/

 

Asset management firms face surmounting problems.

As investors consolidate, there’s more competition for fewer clients. Legislative bodies are getting tougher on regulation and compliance, such as the MiFID and KIID directives. And, Edelman’s 2018 Trust Barometer charts the sharp erosion of trust in the financial services sector.

At the same time, few asset management firms are prioritizing the use of plain language in their communications. Yet plain language has a direct impact on all of the challenges asset management firms encounter.

Why does plain language matter? 

Our recent analysis of the largest 69 asset management firms in the world highlighted that 98.5% of their websites don’t meet basic readability levels.

We compiled the research into our 2018 Asset Management Clarity Report and it’s available on our website.

The thesis behind the report is that people are time poor and need to get answers to questions quickly. Data also shows that people’s reading ages are lower than assumed. In the UK, the average reading age is below that of an 11 year old. In the USA, the average reading age is at 7th or 8th grade level. Even if people do have higher reading ages, technology has changed the way people read. Skim reading, especially online, is how many people now gather information.

CONTINUE READING

 



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Why it’s not your fault it’s so hard to understand investing https://www.visiblethread.com/2018/07/why-its-not-your-fault-its-so-hard-to-understand-investing/ https://www.visiblethread.com/2018/07/why-its-not-your-fault-its-so-hard-to-understand-investing/#respond Fri, 06 Jul 2018 12:08:21 +0000 https://www.visiblethread.com/?p=16155 Why it’s not your fault it’s so hard to understand investing From The Globe and Mail with Rob Carrick Published: July, 2018 Original Post: https://www.theglobeandmail.com/investing/personal-finance/article-why-its-not-your-fault-its-so-hard-to-understand-investing/ If investment-industry websites were books, the reviews would be brutal. “The problem with the copy that we’re reading and analyzing is that it is turgid, dense and complex,” said Fergal ...

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Why it’s not your fault it’s so hard to understand investing

From The Globe and Mail with Rob Carrick
Published: July, 2018

Original Post: https://www.theglobeandmail.com/investing/personal-finance/article-why-its-not-your-fault-its-so-hard-to-understand-investing/

If investment-industry websites were books, the reviews would be brutal.

“The problem with the copy that we’re reading and analyzing is that it is turgid, dense and complex,” said Fergal McGovern, chief executive of VisibleThread, a company that offers tools to analyse how well corporate websites communicate.

VisibleThread scanned the websites of 69 global money managers, including Canada’s RBC Global Asset Management, BMO Global Asset Management and the Caisse de dépot et placement du Québec. The average overall readability score, on an index where 60 or higher is ideal, was 36.2. “We broadly got poor readability and poor accessibility – a jargon-laden result,” Mr. McGovern said.

CONTINUE READING

 



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Fund houses named and shamed for failing to speak plain English https://www.visiblethread.com/2018/06/fund-houses-named-and-shamed-for-failing-to-speak-plain-english/ https://www.visiblethread.com/2018/06/fund-houses-named-and-shamed-for-failing-to-speak-plain-english/#respond Thu, 28 Jun 2018 09:55:28 +0000 https://www.visiblethread.com/?p=16142 Fund houses named and shamed for failing to speak plain English From Portfolio Adviser with Sonia Rach Published: June, 2018 Original Post: https://portfolio-adviser.com/fund-houses-named-and-shamed-for-failing-to-speak-plain-english/ Asset managers’ failure to speak plain English has been blamed on increasing compliance requirements as a report names and shames asset managers that use the most obscure language, long sentences and jargon ...

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Fund houses named and shamed for failing to speak plain English

From Portfolio Adviser with Sonia Rach
Published: June, 2018

Original Post: https://portfolio-adviser.com/fund-houses-named-and-shamed-for-failing-to-speak-plain-english/

Asset managers’ failure to speak plain English has been blamed on increasing compliance requirements as a report names and shames asset managers that use the most obscure language, long sentences and jargon on their websites.

Standard Life Investments, which is now part of Standard Life Aberdeen, was named as the worst for its readability score, according to communications business Visiblethread in its latest clarity index for the industry, while Legal & General Investment Management and Santander Asset Management also ranked low.The report, published in June, ranked 69 fund houses.

However, everyone in the industry is guilty of using terms that ordinary savers and investors don’t understand, according to Bella Caridade-Ferreira, CEO at Fundscape.

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