Category - Content Marketing

15
Jun

VisibleThread at APMP’s Bid & Proposal Con 2017

VisibleThread at APMP’s Bid & Proposal Con 2017 APMP’s Bid & Proposal Conference is in full swing at the New Orleans Marriott as we head into Day 3 of the world’s largest event for proposal, bid, tender, capture and business development. We at VisibleThread have really enjoyed the first 2 days and are looking forward …

10
May

ClearMark Award 2017 Winners

ClearMark Award 2017 Winners Tuesday, May 9th, VisibleThread attended the 8th ClearMark Awards in Washington D.C. We were delighted to sponsor this important ceremony and to spend time with many other plain language enthusiasts! The ClearMark Awards recognize the best examples of plain language communication. Here are the 2017 winners:   Grand ClearMark Winners   Grand ClearMark …

10
May

Federal Agency Websites Still Failing to Provide Citizens with Clear Information

Federal Agency Websites Still Failing to Provide Citizens with Clear Information VisibleThread 2017 US Government Index finds improving web clarity scores in federal agency website content, but still failing to meet recommended readability levels.   Baltimore, MD, May 10, 2017 – VisibleThread, today announced findings from its website clarity review of 30 US Federal Agencies. …

13
Apr

Top US Advertisers Spending $142 Billion on Bad Language

Top US Advertisers Spending $142 Billion on Bad Language 89% of Top US Advertisers as listed by ‘Advertising Age’ fail to use clear, plain language on their websites.   Baltimore, MD, April 13, 2017 – VisibleThread, today announced findings from its website clarity review of the top spending US advertisers, as listed by ‘Advertising Age’. …

15
Mar

Top US Health Insurance Websites Need Resuscitation due to Poor Web Page Clarity

Top US Health Insurance Websites Need Resuscitation due to Poor Web Page Clarity Only 2 of the 90 top Health Insurance Companies achieved the minimum target readability score   Baltimore, MD, March 15, 2017 – VisibleThread, today announced findings from its website clarity review of the top health insurance companies – The VisibleThread Website Index, …

28
Oct

VC Blogs Are Burying Their Own Message – causing ‘cognitive churn’

VC Blogs Are Burying Their Own Message – causing ‘cognitive churn’   Aspiring entrepreneurs often turn to the blogs of VCs (Venture Capitalists) as a way to quickly learn about start-ups. They share critical insights into what it takes to successfully run a business. These often include key SAAS (Software as a Service) metrics like; …





22
Aug

How To Make $801,732 By Speaking Like A 12-Year-Old

How To Make $801,732 By Speaking Like A 12-Year-Old In 2004, the Department of Revenue in Washington decided to make their language so simple, a 12-year-old could understand it. From their website to the letters they sent, they rewrote all content using plain English principles. No jargon, no acronyms, just content so simple any 7th …





2
Aug

UK GOV Style Guide – No more eg, and ie – How to quantify the impact of these changes

UK GOV Style Guide – No more eg, and ie – How to quantify the impact of these changes Recently, the UK’s Government Digital Service updated its UK GOV style guide. In an effort to make content more accessible, they now discourage the use of Latin abbreviations. Examples like ‘ie’ and ‘eg’. We’ve seen similar …

3
Mar

The Content Tax: Understanding the Real Content Cost Shared by Government and Private Industry

The Content Tax: Understanding the Real Content Cost Shared by Government and Private Industry If you’ve spent any time with your legal team, you know that content carries liability. A certain degree of risk is present every time we communicate. How much risk may vary by industry, the nature of the communication and to whom …

8
Jun

Why Content Marketers Must Test Readability To Measure Content Quality

Why Content Marketers Must Test Readability To Measure Content Quality Content marketing is no longer the new thing in marketing. It is now widely adopted. The masses are now scaling their content efforts. The below image from Google trends indicates its rapidly increasing adoption and popularity. The content marketing secret is well and truly out …

Page 1 of 3