Category - Press Releases

10
May

Federal Agency Websites Still Failing to Provide Citizens with Clear Information

Federal Agency Websites Still Failing to Provide Citizens with Clear Information VisibleThread 2017 US Government Index finds improving web clarity scores in federal agency website content, but still failing to meet recommended readability levels.   Baltimore, MD, May 10, 2017 – VisibleThread, today announced findings from its website clarity review of 30 US Federal Agencies. …

13
Apr

Top US Advertisers Spending $142 Billion on Bad Language

Top US Advertisers Spending $142 Billion on Bad Language 89% of Top US Advertisers as listed by ‘Advertising Age’ fail to use clear, plain language on their websites.   Baltimore, MD, April 13, 2017 – VisibleThread, today announced findings from its website clarity review of the top spending US advertisers, as listed by ‘Advertising Age’. …

15
Mar

Top US Health Insurance Websites Need Resuscitation due to Poor Web Page Clarity

Top US Health Insurance Websites Need Resuscitation due to Poor Web Page Clarity Only 2 of the 90 top Health Insurance Companies achieved the minimum target readability score   Baltimore, MD, March 15, 2017 – VisibleThread, today announced findings from its website clarity review of the top health insurance companies – The VisibleThread Website Index, …

13
Mar

US Top Government Contractor Websites Struggle with Complex Language

US Top Government Contractor Websites Struggle with Complex Language Only 1 out of the 95 top Government Contractors achieved the minimum target readability score   Baltimore, Monday 13th March 2017. VisibleThread the industry leading content analysis software provider that scans documents and entire websites for readability concerns, quality and liability, today announced the findings from …

17
Nov

Asset Management websites are overly complex and confusing

Asset Management websites are overly complex and confusing In a study of Asset Management companies’ websites, VisibleThread finds that 98% fail to meet target clear language standards.   Baltimore, Thursday 17th November 2016. VisibleThread, a global leader in content quality management, has released the results of its clear language study of 85 Asset Management firms. …

9
Nov

University and college websites are struggling to learn the lessons of writing in plain English

University and college websites are struggling to learn the lessons of writing in plain English In its largest ever study, VisibleThread identifies that 99% of university and college websites do not meet target readability standards   Cambridge UK, Monday 9th November 2016. VisibleThread, a global leader in content quality management, has released the results of …

5
Sep

UK Local Authority websites struggle to hit plain English guidelines

UK Local Authority websites struggle to hit plain English guidelines In its largest ever Local Government study, VisibleThread identified that 82% of Local Governments websites do not meet target readability standards   Cambridge UK, Monday 5th September 2016. VisibleThread, a global leader in content quality management, has released an updated readability report which covers 191 …

8
Aug

South African Provincial Government Websites Fail to Meet Basic Plain Language Guidelines

South African Provincial Government Websites Fail to Meet Basic Plain Language Guidelines VisibleThread conducted an analysis across 30-plus Provincial Government websites from Gauteng, KZN and the Western Cape.   Cape Town, South Africa, Monday 8th August 2016. VisibleThread, a global leader in content quality management, reports communication on South Africa government websites fails to meet …

14
Jun

Governments in Australia and New Zealand fail to meet plain English website guidelines

Governments in Australia and New Zealand fail to meet plain English website guidelines VisibleThread identifies that 4 out of 5 of Australian Government websites analysed do not meet recommended readability standards. New Zealand fares better but still has a way to go to achieve its readability goals.   Cambridge UK, Monday 13th June 2016. VisibleThread, a …

6
May

Study Finds Few Stars Among Texas Government Websites

Study Finds Few Stars Among Texas Government Websites Complex and Poorly Written Copy Reported by VisibleThread Website Clarity Index   AUSTIN, Texas, May 5, 2016 — VisibleThread issued a report today on the clarity of Texas government websites. Findings suggest that Texas agency communication is unnecessarily complex and hard to read. The report analyzes factors that separate …

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