VisibleThread Web

Improve customer experience & engagement with our readability & compliance tools

Score Web & Docs

for Readability

Benchmark your Website

against industry peers

Find Off Brand

or Risky Copy

We help marketing and communications teams quickly improve the clarity and message consistency across online content. Digital marketing teams can scan full web sites in minutes saving hours of review time.

We highlight poor readability, risky and inconsistent brand content with actionable scorecards.

This means that readers can more easily complete tasks online, understand your message, and find the right content, quickly.


Measure Website Clarity

VisibleThread Web analyzes websites for clarity and consistency. We provide detailed reports highlighting wordy, complex and risky language, eliminating hours of manual effort.

Transparency metrics include; readability, passive language density and long sentence density. These are some of the critical measures satisfying clear writing mandates.

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Make sure visitors find the content they need

You can search for any terms or phrases across websites for consistent usage.
For example:

  • for Higher Ed you might check specific course names are consistently mentioned;
  • in Financial Services, you might check that current rates are consistent across affiliate sites;
  • in an insurance scenario, you might search for ‘customer’, ‘member’ and ‘client’. You may find these used inconsistently.


Marketing teams can define dictionaries that ensure a consistent brand message, and dramatically cut manual review cycles.

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How do you rank relative to your competitors?

Scan a website’s content by entering the website URL.

We scan the website. The analysis takes a couple of minutes. Once complete, you will see a report ranking your site against a selection of sites.

We base our ranking on language clarity metrics including; long sentence density, average sentence length, passive language density and readability.

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Sign up now to get a free 20-page clarity report for your site