Local authorities need to improve website readability, study says
From Public Technology with Rebecca Hill
Published: September 05, 2016
According to the study, which was carried out by Visible Thread – a company that aims to help organizations produce more understandable online content – just 82% of the 191 councils assessed achieved a readability score of 60.
This is equivalent to a UK year 9 reading level and is classed as “plain English”, which is what the government specifies all online content should be written in in its Writing for GOV.UK style guide.
“Plain English is mandatory for all of GOV.UK,” the guide states. “This isn’t just a list of words to avoid. Plain English is the whole ethos of GOV.UK: it’s a way of writing.”