VisibleThread’s Fergal McGovern and ASCO’s Lindsay Dudbridge at HITMC 2017 in Las Vegas on quantifying ‘good’ vs ‘bad’ communication
Thursday April 6th 2017 at 2:05pm VisibleThread CEO, Fergal McGovern and ASCO Manager – Clinical Content, Lindsay Dudbridge will speak at the Healthcare IT Marketing and PR Conference (HITMC) in Las Vegas, Nevada.
Having run its first ever event in 2014, the HITMC has this year scheduled 50 sessions from leading healthcare IT marketing PR professionals. Attendees will have the opportunity to learn the latest in content marketing, marketing automation, event marketing, healthcare public relations, branding and media relations.
In this session, Fergal and Lindsay will discuss:
- How automating language audit can help improve quality of information
- How you can modify your publication process to include automated language checking
- The practicalities and pitfalls of managing lots of content
Most medium to large service organizations need to communicate clearly and with low risk, but practically 100% of marketing teams are using purely manual methods for language vetting.
Patients, family members and care givers need accurate health information that is accessible and understandable. The American Society of Clinical Oncology has adopted an automated approach to help with the challenges of providing the right cancer-related information to a large (>24m visits in 2015) online audience on Cancer.net.
The case study that Fergal and Lindsay will present, shows in very practical ways how a content heavy organization like ASCO has adopted technology to drive clearer, more consistent communication. Ultimately this benefits their readers, patients and care givers alike. They have built this into their publication lifecycle.