Words Matter – Driving better Citizen Engagement in Irish Government | March 2018

About this Event

Slide Decks
This event is now over. It occurred on Wednesday the 7th March.

Here are the slide decks.


Session 1: Effective Content for Better Government Engagement

Shane Diffily, Consultant, Author and Content Strategist

Session 2: The Irish Revenue website – Counting on words

Ciaran Pringle, Irish Revenue


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Session 3: How the Australian Government is driving better citizen user experience with more Readable Content

John Nolan, VisibleThread


And here is the original event description:

Please join us for this half day conference focused exclusively on Irish Government digital and communications teams.

We will have sessions covering:

  • Effective Content Strategy for better Gov. Engagement – A Case Study from the Irish Naturalisation and Immigration Service (INIS)
  • The Irish Revenue website – counting on words. Strategies for better engagement
  • How the Australian Government is driving better citizen user experience with more Readable Content

Our Keynote speaker will be noted author, speaker on content strategy and consultant Shane Diffily. Shane is author of “The Website Manager’s Handbook”.

Why attend?

This is an ideal opportunity to:

  • Hear how your colleagues in Irish government departments are creating high quality digital experiences
  • Understand how you can lower the cost to government with clear and findable content
  • See how to lower call center costs, by putting more accessible content online
  • Network and talk to fellow government marketing & communications professionals
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