Fund houses named and shamed for failing to speak plain English

From Portfolio Adviser with Sonia Rach
Published: June, 2018

Original Post: https://portfolio-adviser.com/fund-houses-named-and-shamed-for-failing-to-speak-plain-english/

Asset managers’ failure to speak plain English has been blamed on increasing compliance requirements as a report names and shames asset managers that use the most obscure language, long sentences and jargon on their websites.

Standard Life Investments, which is now part of Standard Life Aberdeen, was named as the worst for its readability score, according to communications business Visiblethread in its latest clarity index for the industry, while Legal & General Investment Management and Santander Asset Management also ranked low.The report, published in June, ranked 69 fund houses.

However, everyone in the industry is guilty of using terms that ordinary savers and investors don’t understand, according to Bella Caridade-Ferreira, CEO at Fundscape.