Manager websites need some work, analysis shows

Manager websites need some work, analysis shows

From Pensions & Investments with Rick Baert
Published: July 23, 2018

Original Post:

Money managers have vague, poorly written websites. That’s the general view of an analysis by VisibleThread, a software provider and website analysis firm.

Its 2018 Asset Management Website Clarity Index report ranks money managers on website clarity. Putnam Investments, Boston Partners and Vanguard Group Inc. ranked highest in terms of website clarity, but that doesn’t mean their content is clear, according to the report. “As a group, financial services content is poorly written. Even the top-ranked websites don’t meet expected standards,” the report said. “Content clarity is poor industrywide.”