The Most, and Least, Readable Asset Manager Websites

The Most, and Least, Readable Asset Manager Websites

From Wealth with Diana Britton
Published: September 21, 2018

Original Post:

The 2018 Clarity Index, compiled by software company VisibleThread, ranks asset managers by the clarity of the language on their websites.

The information that’s distributed to investors by financial services firms is being scrutinized more than ever before. Case in point: The Securities and Exchange Commission’s mockup of its Customer Relationship Summary form, a disclosure requirement in its proposed Regulation Best Interest, has drawn fouls recently for its lack of readability and for causing confusion among investors.

In the same way, the websites of asset managers are critical in educating investors and advisors on the products and investment strategies they offer, but too often fall prey to jargon and needless complexity. Here too, regulators have been calling for more transparency.