9
Oct

How to write for your customers, not for you

From BDaily News with Fergal McGovern
Published: October 11, 2018

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Original Post: https://bdaily.co.uk/articles/2018/10/11/how-to-write-for-your-customers-not-for-you

 

Videos and podcasts may be everywhere, but written communication is what drives organisations.

Think of the following ways you interact with your customers:

  • Websites
  • Product descriptions
  • Emails
  • Newsletters
  • Chatbot scripts (for that matter, videos have scripts too)
  • Social media posts

This list is by no means definitive. However, it does give you an idea of just how much writing we all do in our businesses.

The problem is that our writing doesn’t always provide our customers with what they need.

 

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