26
Oct

KIDs ‘harder to read than Moby Dick’

From Money Marketing with Justin Cash
Published: October 26, 2018

Original Post: https://www.moneymarketing.co.uk/kids-harder-to-read-than-moby-dick/

 

Key Information Documents provided to investors cannot be understood by the majority of them, a new study has found.

The documents are required under the Priips regulation in force since January, and are designed to allow the average person to compare products across the market with information on charges, risks and future performance scenarios.

Software company Visible Thread used artificial intelligence and natural language processing to analyse 200 KIDs across 40 financial services organisations.

 

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