Archives - January 2019

18
Jan

There’s no magic cure for bad bank communications

There’s no magic cure for bad bank communications From CNBC with Kelli B. Grant Published: January 17, 2019   Original Post: https://www.cnbc.com/2019/01/16/bank-site-readability-lags-behind-moby-dick-harry-potter.html   You know you’re in trouble when fictional Harry Potter spells like “expelliarmus” and “wingardium leviosa” are considered more understandable than the terms of your checking account. Bank websites are chock full of …

14
Jan

WatchWords released for Readability / Email Server

Watch Words released for Readability / Email Server Hi there, In this blog post, I’ll show you how you can use Watch Words in VT Readability. This will help you flag terms and phrases for review. As writers and editors, we often have to guard against categories of language. For example; Discontinued Product Names. Language …

9
Jan

Plain Language: Embracing a new enterprise strategy for communication wins – Webinar

Plain Language: Embracing a new enterprise strategy for communication wins – Webinar Thursday, January 31st 2019, 12pm EST   “In a post-truth world, consumers are putting their dollars where their trust remains intact.” This is how the world’s leading market intelligence agency, Mintel, describes the current North American consumer sentiment. Enterprise businesses and government policymakers …

4
Jan

Banking For Juveniles: Financial Jargon Confuses Readers, Study Finds

Banking For Juveniles: Financial Jargon Confuses Readers, Study Finds From Mediapost with Ray Schultz Published: January 4, 2019 Original Post: https://www.mediapost.com/publications/article/330082/banking-for-juveniles-financial-jargon-confuses-r.html   If you had trouble wading through Moby Dick as a kid don’t count on understanding emails from your bank. The Herman Melville classic is easier to read than content from some banks, according …

3
Jan

Most Consumers Have No Clue What Financial Marketers Are Talking About

Study: Most Consumers Have No Clue What Financial Marketers Are Talking About From The Financial Brand with Steve Cocheo Published: January 3, 2019 Original Post: https://thefinancialbrand.com/77720/bank-credit-union-marketing-messages-communications/   Retail bankers keep trying to reach consumers but often they’re not getting their messages through. Common communication faults, like using overly complex terms and putting things in a …

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