Archives - April 2019

26
Apr

Major Banks Are Speaking A Language Their Customers Don’t Understand

Major Banks Are Speaking A Language Their Customers Don’t Understand From Forbes with Dan Gingiss Published: April 26, 2019 Original Post: https://www.forbes.com/sites/dangingiss/2019/04/26/major-banks-are-speaking-a-language-their-customers-dont-understand The daughter of a Forrester researcher recently received an email from a major bank with an offer she simply didn’t understand: Earn 0% APY with an IRA CD.” “Is this even English??? Someone …

19
Apr

This Wall Street outcast is giving everyone access to insider deals

This Wall Street outcast is giving everyone access to insider deals Pre-IPO opportunities are no longer reserved for just the wealthiest one percent—thanks to a new equity investment platform. From Born2Invest with J. Frank Sigerson Published: April 19, 2019 Original Post: https://born2invest.com/articles/wall-street-equifund-equity-crowdfunding-platform/ A new investment platform is launching to level the playing field between accredited …

18
Apr

Insurance Websites: Reach Consumers With Simple, Digestible Copy

Insurance Websites: Reach Consumers With Simple, Digestible Copy From Digital Media Solutions with Victoria Pallien Published: April 18, 2019 Original Post: https://insights.digitalmediasolutions.com/seo/insurance-websites Insurance companies and financial services are one of the least trusted resources by consumers, according to a report from Edelman, though insurance companies and financial services increased trust by 8% over the last …

18
Apr

VisibleThread Users Conference 2019 – Slides and Recordings

VisibleThread Users Conference – 2019 Slides and Recordings Optimize your investment in VisibleThread – Drive better efficiency & Compliance – Customer Best Practice – New Product Releases – and more We had a really great users’ conference this year in Reston, Virginia. Here are the recordings and slide decks from the main sessions.  

16
Apr

APMP Bid and Proposal Con 2019 – Will you be there?

APMP Bid and Proposal Con 2019 – Will you be there? APMP’s BPC 2019 is just a month away! We are looking forward to joining proposal professionals in Orlando from May 20-23 at the annual conference. VisibleThread will be exhibiting and is also a sponsor of this hands-on education event. We will show bid and …

12
Apr

VisibleThread proud sponsor of SiriusDecision Summit 2019

VisibleThread proud sponsor of SiriusDecision Summit 2019 SiriusDecisions Summit is one of the 2019 must-attend events for sales, marketing and product innovators. Analysts from both SiriusDecisions and Forrester are presenting on top trends and growth opportunities. We join the event as a sponsor and exhibitor this year. And, are excited to be part of such …

3
Apr

Insurance websites too complex

Insurance websites too complex From Insurance Business America with Ryan Smith Published: April 03, 2019 Original Post: https://www.insurancebusinessmag.com/us/news/technology/insurance-websites-too-complex–report-163905.aspx The financial services industry – which includes the insurance space – is one of the least trusted industries in the United States, according to the Edelman Trust Barometer. However, insurers could improve consumer trust by simplifying and …

3
Apr

Insurance companies erode trust with use of unclear language

Insurance companies erode trust with use of unclear language Almost 80 percent of insurance companies do not communicate effectively with the average consumer, eroding trust among those who seek to understand their services. From Chron with John C. Roper Published: April 03, 2019 Original Post: https://www.chron.com/business/bizfeed/article/Insurance-companies-erode-trust-with-use-of-13737979.php A study of the language used on the websites …

2
Apr

Report Shows that Insurance Companies Could Improve Trust by Improving Clarity of Communications

Report Shows that Insurance Companies Could Improve Trust by Improving Clarity of Communications BALTIMORE, April 2, 2019 – The financial services industry is one of the least trusted industries in the United States¹.  Insurance firms are part of that industry and have the same trust problem. Yet, that could all be changed by simplifying and clarifying their …

1
Apr

Make It Simple: Credit Card Marketing Confuses Consumers

Make It Simple: Credit Card Marketing Confuses Consumers It’s not uncommon for communications from financial institutions to lack clarity, credit card terms and conditions are almost impenetrable, according to a comprehensive study. Poor writing, long sentences, passive tone, complex terms and more undermine trust in a key financial product. Good news: Fixing these issues can …