Are You Making Your Customers Pay a Content Tax?

From Digital Doughnut with Fergal McGovern

Published: July 09, 2019

Original Post

How hard are you making your new and existing customers work when they read your content?

The human brain is a complex and amazing organ. But it has its limits in how much attention it can pay to any one thing.

This is called cognitive load theory. It describes how much working memory the brain has to use to understand and act on a task.

Content and the cognitive load

Most organizations are fully aware of the role content marketing can play to help them achieve their customer and revenue goals. Thanks to the “content is king” chestnut, teams have gone into overdrive producing content. And it’s not just the Marketing team. Multiple teams produce content in enterprise organizations.