Category - News

Financial Times – Fund Managers Asset Writedowns

Financial Times – Fund Managers Asset Writedowns Original Post – Financial Times    If you’ve ever thought City fund managers spout utter nonsense, this week brings proof: a new study has found that only two of the 60 largest asset management groups communicate at levels understandable by the average consumer. According to VisibleThread’s latest language …

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Wealth Professional

Study: Asset managers’ websites need to be more ‘Harry Potter’

Study: Asset managers’ websites need to be more ‘Harry Potter’ Study finds that the top 60 asset firms’ messaging to clients is less than half as easy to read as the popular wizard books – and that’s harming trust From Wealth Professional by Steve Randall Original Article Here Asset managers have work to do to …

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MarketWatch

Customer Experience and Investor Trust Hit Hard by Complexity – 2020 Asset Management Clarity Report Reveals

Customer Experience and Investor Trust Hit Hard by Complexity – 2020 Asset Management Clarity Report Reveals From MarketWatch  Original Article Here How will the history books describe 2020? A year of change, a year of uncertainty, and perhaps a year of opportunity. The opportunity to connect with customers on a more human level. The opportunity …

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VisibleThread Study The Telegraph

The worst finance firms named and shamed for ‘impossible to understand’ jargon

The worst finance firms named and shamed for ‘impossible to understand’ jargon Just two of 60 firms analysed communicate in a way that people can understand From The Telegraph by Harry Brennan Original Post Here Finance firms are failing to inform customers about the effects of the coronavirus crisis on their money and using overly-complex and jargon-heavy …

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VT Virtual Panel - Remote is here to stay

Remote is here to stay – How to mitigate risk and continue to position to win

VT Virtual Session: Remote is here to stay – How to mitigate risk and continue to position to win A panel discussion featuring industry experts Mark Amtower, VisibleThread VP of Services Danai Malianga, and CEO Fergal McGovern. Thursday, October 1st, 12pm EST.Click here to register.  The impact of COVID-19 has thrust most of us into …

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Fund Intelligence

The Best and Worst Asset Manager Websites for Clarity

The Best and Worst Asset Manager Websites for Clarity From Fund Intelligence by Ben Strack   Join Fund Intelligence to receive the complete article Barclays Wealth Management and Federated Hermes are the only asset managers that communicate at a reading level understood by the average consumer, new research shows. Published by VisibleThread, the 2020 Asset …

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The Role of Language in CX

What’s the Role of Language in Customer Experience? – Slides & Recording

VT Virtual Session: What’s the Role of Language in Customer Experience (CX)?  Learn about CX and how to apply it to your communications from The Experience Maker, Dan Gingiss.  The webinar is now over. We held it on Thursday, July  23rd, 12pm EST.   Here’s the original webinar description  The Voice of the Customer is …

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Ignites Europe Logo

‘Prehistoric’ fund websites disappoint on Covid-19 content

‘Prehistoric’ fund websites disappoint on Covid-19 content From Ignites Europe with Dawn Cowie  Original Post Here Asset managers with “prehistoric” websites are missing an opportunity to help their clients through the coronavirus crisis. Many firms make little or no reference to the pandemic on the home page of their websites, which leaves clients searching for content …

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VT Virtual Session - Modern Workplace Woes

Modern Workplace Woes – How bad emails stop you from getting things done – Slides & Recording

VT Virtual Session: Modern Workplace Woes  How bad emails stop you from getting things done This webinar is now over. We held it on Thursday, June 25th 2020 at 4pm (EST).    June 25th, 4pm (EST)June 26th, 8am (NZST)Register Now How many emails have you received today? No, not marketing messages. Emails from your colleagues, …

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