Archives -

18
Aug

Content Consistency is king: steer clear of your own “fake news”

Content Consistency is king: steer clear of your own “fake news” Being consistent and using plain language will strengthen your brand promise in the eyes of your customers   The term ‘fake news’ has dominated media headlines around the world over the past year. As the term suggests, the public has lost trust in many …

10
Aug

The sound of success: How plain English is boosting Kid Rock’s Senate bid

The sound of success: How plain English is boosting Kid Rock’s Senate bid The musician is using plain language to generate support for his Senate bid in Michigan, but challenges remain   On July 12th, 2017, the rapper, producer and actor Kid Rock announced his candidacy for the US Senate. The Michigan native made the …

10
Aug

Brave new world: How technology has changed language forever

Brave new world: How technology has changed language forever The advent of buzzwords, acronyms and emojis has changed language forever, but companies should remember that the key to winning customers is clear English   Technology has transformed language. The change has been a long time coming, but accelerated around the turn of the millennium. The …

19
Jul

No room for rambling: send your customers a clear and concise message

No room for rambling: send your customers a clear and concise message You need to talk to your customers using plain language. Otherwise they won’t hear you above the noise   There are many aspects of running a business. You need to consider finances, sales, strategy, and more. Another key aspect of running a business …

19
Dec

Why Poorly Executed RFPs Create a Severe Financial Burden for Agencies

Why Poorly Executed RFPs Create a Severe Financial Burden for Agencies   Our CEO, Fergal McGovern wrote about ‘Why Poorly Executed RFPs Create a Severe Financial Burden for Agencies’. His article appeared in the December edition of the NCMA (National Contract Management Association) magazine. Government contract procurement documents generally reflect a poor quality of writing, …

28
Oct

VC Blogs Are Burying Their Own Message – causing ‘cognitive churn’

VC Blogs Are Burying Their Own Message – causing ‘cognitive churn’   Aspiring entrepreneurs often turn to the blogs of VCs (Venture Capitalists) as a way to quickly learn about start-ups. They share critical insights into what it takes to successfully run a business. These often include key SAAS (Software as a Service) metrics like; …

20
Sep

Why MS Word Compare does not work for Contracts Teams

Why MS Word Compare does not work for Contracts Teams We work with a lot of contracts teams. When a new contract revision lands, job one is to identify any material changes between the last version and this one. Contract managers use MS Word and Adobe Pro Compare for this job. But they’re not working. Depending …

2
Aug

UK GOV Style Guide – No more eg, and ie – How to quantify the impact of these changes

UK GOV Style Guide – No more eg, and ie – How to quantify the impact of these changes Recently, the UK’s Government Digital Service updated its UK GOV style guide. In an effort to make content more accessible, they now discourage the use of Latin abbreviations. Examples like ‘ie’ and ‘eg’. We’ve seen similar …

11
Apr

How to extract FAR clauses from RFPs in under 3 minutes

How to extract FAR clauses from RFPs in under 3 minutes   If you’re a proposal manager, contracts manager or program manager working US federal programs, you’ll know the importance of the FAR (Federal Acquisition Regulations) and DFAR (Defense Federal Acquisition Regulations).

3
Mar

The Content Tax: Understanding the Real Content Cost Shared by Government and Private Industry

The Content Tax: Understanding the Real Content Cost Shared by Government and Private Industry If you’ve spent any time with your legal team, you know that content carries liability. A certain degree of risk is present every time we communicate. How much risk may vary by industry, the nature of the communication and to whom …

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