Archives -

14
Sep

GDPR & Plain Language – How To Be Compliant

GDPR & Plain Language – How To Be Compliant GDPR (General Data Protection Regulation) applies to all companies operating within the EU. US and international companies with an EU customer base must also comply. The mandate becomes law on 28th May 2018, and non-compliant companies risk forfeiting between 2%-4% of top line revenue. One of the core …

8
Sep

Fixing the Engine: The Car Hire Industry Must Resolve its Communication Problem

Fixing the Engine: The Car Hire Industry Must Resolve its Communication Problem The car rental industry is synonymous with poor customer service and badly-worded policies. It is time it started communicating in plain English for the benefit of customers   Picture the scene: after a tiring flight, you wait in line to pick up your …

1
Sep

Tweeting the way forward: How Twitter has changed language

Tweeting our way forward: How Twitter has changed language Twitter’s 140-character limit has had huge ramifications for language. Corporations need to pay attention to these trends as they look to craft their own message with plain language In July 2006, an online news and social networking service was launched, called Twitter. Users were restricted to post 140 …

25
Aug

All that you can’t leave behind: the language behind Brexit

All that you can’t leave behind: the language behind Brexit The messaging behind the Brexit referendum campaign and subsequent planning has been characterised by bad English. It should act as a warning for companies everywhere   On June 23rd, 2016, the United Kingdom of Great Britain and Northern Ireland went to the polls. The people …

18
Aug

Content Consistency is king: steer clear of your own “fake news”

Content Consistency is king: steer clear of your own “fake news” Being consistent and using plain language will strengthen your brand promise in the eyes of your customers   The term ‘fake news’ has dominated media headlines around the world over the past year. As the term suggests, the public has lost trust in many …

10
Aug

The sound of success: How plain English is boosting Kid Rock’s Senate bid

The sound of success: How plain English is boosting Kid Rock’s Senate bid The musician is using plain language to generate support for his Senate bid in Michigan, but challenges remain   On July 12th, 2017, the rapper, producer and actor Kid Rock announced his candidacy for the US Senate. The Michigan native made the …

10
Aug

Brave new world: How technology has changed language forever

Brave new world: How technology has changed language forever The advent of buzzwords, acronyms and emojis has changed language forever, but companies should remember that the key to winning customers is clear English   Technology has transformed language. The change has been a long time coming, but accelerated around the turn of the millennium. The …

19
Jul

No room for rambling: send your customers a clear and concise message

No room for rambling: send your customers a clear and concise message You need to talk to your customers using plain language. Otherwise they won’t hear you above the noise   There are many aspects of running a business. You need to consider finances, sales, strategy, and more. Another key aspect of running a business …

19
Dec

Why Poorly Executed RFPs Create a Severe Financial Burden for Agencies

Why Poorly Executed RFPs Create a Severe Financial Burden for Agencies   Our CEO, Fergal McGovern wrote about ‘Why Poorly Executed RFPs Create a Severe Financial Burden for Agencies’. His article appeared in the December edition of the NCMA (National Contract Management Association) magazine. Government contract procurement documents generally reflect a poor quality of writing, …

28
Oct

VC Blogs Are Burying Their Own Message – causing ‘cognitive churn’

VC Blogs Are Burying Their Own Message – causing ‘cognitive churn’   Aspiring entrepreneurs often turn to the blogs of VCs (Venture Capitalists) as a way to quickly learn about start-ups. They share critical insights into what it takes to successfully run a business. These often include key SAAS (Software as a Service) metrics like; …

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