Archives -

9
Oct

How to write for your customers, not for you

How to write for your customers, not for you From BDaily News with Fergal McGovern Published: October 11, 2018 Original Post: https://bdaily.co.uk/articles/2018/10/11/how-to-write-for-your-customers-not-for-you   Videos and podcasts may be everywhere, but written communication is what drives organisations. Think of the following ways you interact with your customers: Websites Product descriptions Emails Newsletters Chatbot scripts (for that …

24
Sep

The Most, and Least, Readable Asset Manager Websites

The Most, and Least, Readable Asset Manager Websites From Wealth Management.com with Diana Britton Published: September 21, 2018 Original Post: https://www.wealthmanagement.com/industry/most-and-least-readable-asset-manager-websites   The 2018 Clarity Index, compiled by software company VisibleThread, ranks asset managers by the clarity of the language on their websites. The information that’s distributed to investors by financial services firms is being …

19
Sep

VisibleThread at Digital Government Conference 2018

VisibleThread at Digital Government Conference 2018 VisibleThread is an exhibitor at this year’s Digital Government Conference in Dublin, Ireland. The conference is organized by EOLAS magazine. Ireland is evolving digitally. The country has a vibrant tech scene and people are consuming services online. From banking to booking holidays, digital has impacted the way people do …

17
Sep

Seeking an edge, more managers beef up websites to woo clients

Seeking an edge, more managers beef up websites to woo clients From Pensions & Investments with Rick Baert Published: September, 2018 Original Post: http://www.pionline.com/article/20180913/ONLINE/180919935/seeking-an-edge-more-managers-beef-up-websites-to-woo-clients   Institutional money managers’ websites — long saddled by jargon and vague investment descriptions — are playing a more important role as a portal for showcasing managers’ capabilities in an increasingly competitive …

14
Sep

Say “Hasta la vista” to bad content!

Say “Hasta la vista” to bad content! For years now, we’ve been witnessing the content marketing explosion. One of its main effects is that, today, all organisations are now publishers. The explosion is still growing, with the content marketing industry estimated to be worth $412 billion by 2021. However, marketing teams are often ill-equipped to …

11
Sep

VisibleThread sponsoring APMP DACH 2018

VisibleThread sponsoring APMP DACH 2018 This year, APMP DACH is asking visitors to its conference what concerns them most. Is it leaving the office late or working hard at weekends to complete bids? Or is it trying to learn, deliver quality and make the most of our time? This year, VisibleThread is joining as a …

14
Aug

98.5% of asset management firms are eroding trust by not using plain language

98.5% of asset management firms are eroding trust by not using plain language From Global Banking & Finance Review Published: August, 2018   Original Post: https://www.globalbankingandfinance.com/98-5-of-asset-management-firms-are-eroding-trust-by-not-using-plain-language/   Asset management firms face surmounting problems. As investors consolidate, there’s more competition for fewer clients. Legislative bodies are getting tougher on regulation and compliance, such as the MiFID …

6
Jul

Why it’s not your fault it’s so hard to understand investing

Why it’s not your fault it’s so hard to understand investing From The Globe and Mail with Rob Carrick Published: July, 2018 Original Post: https://www.theglobeandmail.com/investing/personal-finance/article-why-its-not-your-fault-its-so-hard-to-understand-investing/ If investment-industry websites were books, the reviews would be brutal. “The problem with the copy that we’re reading and analyzing is that it is turgid, dense and complex,” said Fergal …

28
Jun

Fund houses named and shamed for failing to speak plain English

Fund houses named and shamed for failing to speak plain English From Portfolio Adviser with Sonia Rach Published: June, 2018 Original Post: https://portfolio-adviser.com/fund-houses-named-and-shamed-for-failing-to-speak-plain-english/ Asset managers’ failure to speak plain English has been blamed on increasing compliance requirements as a report names and shames asset managers that use the most obscure language, long sentences and jargon …

13
Jun

Asset management websites not promoting trust

98.5% of asset management companies’ websites don’t meet basic readability levels – latest research Asset management websites not promoting trust, according to VisibleThread’s 2018 Website Clarity Index.   BALTIMORE, June 13, 2018 – VisibleThread, the content optimization vendor, has released the results of its global clear language study of 69 asset management firms. This follows from the …

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