How Transparent are Corporate Privacy Statements?

How Transparent are Corporate Privacy Statements? Corporate Privacy Statements are under more scrutiny than ever, especially in light of recent revelations about the NSA’s PRISM surveillance system. In fact, many companies are so concerned about reputational damage, they have issued specific statements about consumer privacy and transparency, including; Google, Facebook, Microsoft and Apple. Now, if you want to find out what …

Read moreHow Transparent are Corporate Privacy Statements?

Coincise message 3

Do US Health Providers use Consistent Terminology?

Do US Health Providers use Consistent Terminology? In the US, the affordable care act introduces new rights for consumers. The aim is to make health insurance policies and web content easier to understand and accessible to all. The act mandates a uniform glossary of terms so that consumers can make fair comparisons between provider health plans. …

Read moreDo US Health Providers use Consistent Terminology?

VisibleThread Applying VisibleThread to your Proposal Process - Download

Free eBook – Applying VisibleThread to the Proposal Process.

Free eBook – Applying VisibleThread to the Proposal Process When we work with customers, we are commonly asked how VisibleThread fits into the proposal development process. As a result, our support team have created a free ebook highlighting where VisibleThread helps speed up and improve the quality of your proposals. Some of the topics we cover: …

Read moreFree eBook – Applying VisibleThread to the Proposal Process.

The Cost of Bad Writing – Why Readability Analysis Saves Money

The Cost of Bad Writing – Why Readability Analysis Saves Money I read this blog post recently. It itemizes the cost of poor writing. I like it because it quantifies the real cost of bad tone in writing in dollar ($) terms. No soft measures, just simple time and money. This quote struck me: “If …

Read moreThe Cost of Bad Writing – Why Readability Analysis Saves Money

The Age of Smart Content Management Dawns – Guest Post

The Age of Smart Content Management Dawns Despite years of investment in CMS (Content Management Systems), insight into website content quality remains poor. But this is changing. This is a smart content management guest post by Web Governance expert Shane Diffily. Shane talks about how website review and content evaluation reports can give you the …

Read moreThe Age of Smart Content Management Dawns – Guest Post

How transparent are corporate terms? How it affects brand affinity

How transparent are corporate terms? How it affects brand affinity Do you read online privacy statements? Or car rental agreements? Or insurance policy terms? Do you understand how transparent are corporate terms? I certainly don’t as a rule. Going over 3 pages of detailed terms, sprinkled with ‘heretofore’ and ‘therein’ isn’t my idea of fun. …

Read moreHow transparent are corporate terms? How it affects brand affinity

Is your marketing content consistent? – Why CMOs should care

Is your marketing content consistent? – why CMOs should care Last week I booked a flight with Southwest Airlines. I noticed this website content: Best rate Guarantee! When you make a hotel reservation at southwest.com, you can feel confident that you’ve secured the lowest price for your hotel booking. The site intermingled 2 terms for …

Read moreIs your marketing content consistent? – Why CMOs should care

Is your web copy confusing your audience – 3 ways to fix it

Is your web copy confusing your audience – 3 ways to fix it Is Your Web Copy Confusing Your Audience? We all use web and mobile sites to complete tasks online. Tasks range from figuring out what social security benefits you can claim, to buying movie tickets. But have you ever found yourself re-reading a …

Read moreIs your web copy confusing your audience – 3 ways to fix it