Category - Communications

Brand Voice - Sophisticated Customer

The Fallacy of the Sophisticated Customer

The Fallacy of the Sophisticated Customer You know your customers, right? You’ve done your buyer persona mapping. You know that your target customer is highly educated. Possibly an executive, maybe even C-level. Sophisticated, for sure. So what if I told you that your communications and brand voice should be easy to understand? Simple enough for the average …

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Readability - Confusion

What’s behind the Flesch Reading Ease Test?

What’s behind the Flesch Reading Ease Test? Ever dipped your toes into the world of readability? Then you’ll likely have come across the Flesch Reading Ease Test. It’s the industry standard for measuring how easy (or not) a text is for someone to read. It’s ironic that, with such a complex name, it’d probably fail …

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The plain language impact on your call center staff

The plain language impact on your call center staff Our series of interviews with Jack Nelson (former Executive Vice President of Operations for CVS Caremark) concludes with an exploration of the role of plain language in healthcare communications. Jack’s current role sees him take care of PBM (Pharmacy Benefit Manager) Operations and its large, fast-paced …

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VT Readability 2.3 now available on-premise

VT Readability 2.3 is now available to download for our on-premise customers. To download the latest upgrade, contact our support team at support@visiblethread.com This release includes updates to core Readability features as well as support for teams in Readability and Insights Reports. These features were rolled out to our cloud customers last Month. For more …

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WatchWords released for Readability / Email Server

Watch Words released for Readability / Email Server   Hi there, In this blog post, I’ll show you how you can use Watch Words in VT Readability. This will help you flag terms and phrases for review. As writers and editors, we often have to guard against categories of language. For example; Discontinued Product Names. …

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