Category - Content Marketing

18
Aug

Content Consistency is king: steer clear of your own “fake news”

Content Consistency is king: steer clear of your own “fake news” Being consistent and using plain language will strengthen your brand promise in the eyes of your customers   The term ‘fake news’ has dominated media headlines around the world over the past year. As the term suggests, the public has lost trust in many …

10
Aug

The sound of success: How plain English is boosting Kid Rock’s Senate bid

The sound of success: How plain English is boosting Kid Rock’s Senate bid The musician is using plain language to generate support for his Senate bid in Michigan, but challenges remain   On July 12th, 2017, the rapper, producer and actor Kid Rock announced his candidacy for the US Senate. The Michigan native made the …

10
Aug

Brave new world: How technology has changed language forever

Brave new world: How technology has changed language forever The advent of buzzwords, acronyms and emojis has changed language forever, but companies should remember that the key to winning customers is clear English   Technology has transformed language. The change has been a long time coming, but accelerated around the turn of the millennium. The …

19
Jul

No room for rambling: send your customers a clear and concise message

No room for rambling: send your customers a clear and concise message You need to talk to your customers using plain language. Otherwise they won’t hear you above the noise   There are many aspects of running a business. You need to consider finances, sales, strategy, and more. Another key aspect of running a business …

29
Jun

VisibleThread at NCMA World Congress 2017 in Chicago

VisibleThread at NCMA World Congress 2017 in Chicago Planning to attend the World Congress 2017 in Chicago next July? Drop by booth #801 to see why 8 of the top 10 US government contractors use VisibleThread for Capture and Business Development. NCMA World Congress 2017, sponsored by VisibleThread, is the National Contract Management Association’s largest education …

15
Jun

VisibleThread at APMP’s Bid & Proposal Con 2017

VisibleThread at APMP’s Bid & Proposal Con 2017 APMP’s Bid & Proposal Conference is in full swing at the New Orleans Marriott as we head into Day 3 of the world’s largest event for proposal, bid, tender, capture and business development. We at VisibleThread have really enjoyed the first 2 days and are looking forward …

10
May

ClearMark Award 2017 Winners

ClearMark Award 2017 Winners Tuesday, May 9th, VisibleThread attended the 8th ClearMark Awards in Washington D.C. We were delighted to sponsor this important ceremony and to spend time with many other plain language enthusiasts! The ClearMark Awards recognize the best examples of plain language communication. Here are the 2017 winners:   Grand ClearMark Winners   Grand ClearMark …

10
May

Federal Agency Websites Still Failing to Provide Citizens with Clear Information

Federal Agency Websites Still Failing to Provide Citizens with Clear Information VisibleThread 2017 US Government Index finds improving web clarity scores in federal agency website content, but still failing to meet recommended readability levels.   Baltimore, MD, May 10, 2017 – VisibleThread, today announced findings from its website clarity review of 30 US Federal Agencies. …

13
Apr

Top US Advertisers Spending $142 Billion on Bad Language

Top US Advertisers Spending $142 Billion on Bad Language 89% of Top US Advertisers as listed by ‘Advertising Age’ fail to use clear, plain language on their websites.   Baltimore, MD, April 13, 2017 – VisibleThread, today announced findings from its website clarity review of the top spending US advertisers, as listed by ‘Advertising Age’. …

15
Mar

Top US Health Insurance Websites Need Resuscitation due to Poor Web Page Clarity

Top US Health Insurance Websites Need Resuscitation due to Poor Web Page Clarity Only 2 of the 90 top Health Insurance Companies achieved the minimum target readability score   Baltimore, MD, March 15, 2017 – VisibleThread, today announced findings from its website clarity review of the top health insurance companies – The VisibleThread Website Index, …

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