Category - Content Marketing

Brand Voice - Sophisticated Customer

The Fallacy of the Sophisticated Customer

The Fallacy of the Sophisticated Customer You know your customers, right? You’ve done your buyer persona mapping. You know that your target customer is highly educated. Possibly an executive, maybe even C-level. Sophisticated, for sure. So what if I told you that your communications and brand voice should be easy to understand? Simple enough for the average …

Read moreThe Fallacy of the Sophisticated Customer

Readability - Confusion

What’s behind the Flesch Reading Ease Test?

What’s behind the Flesch Reading Ease Test? Ever dipped your toes into the world of readability? Then you’ll likely have come across the Flesch Reading Ease Test. It’s the industry standard for measuring how easy (or not) a text is for someone to read. It’s ironic that, with such a complex name, it’d probably fail …

Read moreWhat’s behind the Flesch Reading Ease Test?

The plain language impact on your call center staff

The plain language impact on your call center staff Our series of interviews with Jack Nelson (former Executive Vice President of Operations for CVS Caremark) concludes with an exploration of the role of plain language in healthcare communications. Jack’s current role sees him take care of PBM (Pharmacy Benefit Manager) Operations and its large, fast-paced …

Read moreThe plain language impact on your call center staff

Healthcare Webinar: How to be compliant and engaging with your member communications

Healthcare Webinar: How to be compliant and engaging with your member communications. (Slide Deck and Recording) Ensure even the most legal content is customer experience-driven, featuring Prof. Christopher R. Trudeau, JD. This webinar is now over. We held it on Thursday, November 21st 2019 12pm (EST) And here is the original webinar description When 86.6% …

Read moreHealthcare Webinar: How to be compliant and engaging with your member communications

The importance of empathy in customer experience

The importance of empathy in customer experience. The second article in our series of three (view the first article here) interviews with Jack Nelson strikes on a recurring theme. The notion that healthcare is a hugely emotional topic. Jack has seen this first-hand. He has 25 years of experience working in the US healthcare industry, …

Read moreThe importance of empathy in customer experience

VT Readability 2.3 now available on-premise

VT Readability 2.3 is now available to download for our on-premise customers. To download the latest upgrade, contact our support team at support@visiblethread.com This release includes updates to core Readability features as well as support for teams in Readability and Insights Reports. These features were rolled out to our cloud customers last Month. For more …

Read moreVT Readability 2.3 now available on-premise

Call Center Operations – The productivity paradigm within the healthcare industry

The productivity paradigm within the healthcare industry Recently, we caught up with Jack Nelson, former Executive Vice President of Operations for CVS Caremark. Jack has over 25 years of experience working in the US healthcare industry. In his former role he took care of Core PBM (Pharmacy Benefit Manager) Operations, and is a dedicated member …

Read moreCall Center Operations – The productivity paradigm within the healthcare industry

St. Jamess Places terms on charges obscure study says

St. James’s Place’s terms on charges ‘obscure’, study says

St. James’s Place’s terms on charges ‘obscure’, study says ORIGINAL POST: https://www.telegraph.co.uk/investing/news/st-jamess-places-terms-charges-obscure-study-says/ Harry Brennan, 4 OCTOBER 2019 • 6:02AM   St. James’s Place fails to make its terms and conditions completely clear to customers, according to a study by language experts VisibleThread. It analysed 100 web pages at Britain’s biggest wealth manager, including investment documents, finding …

Read moreSt. James’s Place’s terms on charges ‘obscure’, study says

How plain language cuts call center costs 1

How plain language cuts call center costs

How plain language cuts call center costs How do you keep call center costs down? You could: Track agents’ performance Address training needs Change up staffing models Consider outsourcing No doubt you’re already looking into a few of these. But there’s something that many organizations overlook, that could make a huge difference to your bottom …

Read moreHow plain language cuts call center costs

Asset manager - chi ha il sito web più efficace

Asset manager, chi ha il sito web più efficace?

Asset manager, chi ha il sito web più efficace? di Davide Mosca – Funds People Italia 25 Settembre 2019   FONTE: https://it.fundspeople.com/news/asset-manager-chi-ha-il-sito-web-piu-efficace   Le parole sono importanti. Una banalità se l’argomento trattato rientra nell’ambito della comunicazione, ma un principio che dovrebbe essere tenuto bene a mente dalle case di gestione per non diminuire, o azzerare, …

Read moreAsset manager, chi ha il sito web più efficace?