Category - Content Marketing

1
Feb

Plain Language: Embracing a new enterprise strategy for communication wins – Webinar

Plain Language: Embracing a new enterprise strategy for communication wins – Webinar: Slide Deck & Recording This webinar is now over. We held it on Thursday January 31st, 2019. And here is the original webinar description “In a post-truth world, consumers are putting their dollars where their trust remains intact.” This is how the world’s …

25
Jan

Payers Fall Short in Effective Beneficiary Communication

Payers Fall Short in Effective Beneficiary Communication Two-thirds of beneficiary communication is more complex to read than Moby Dick, causing issues for patients with low health literacy. From Patient Engagement Hit with Sara Health Published: January 24, 2019 Original Post: https://patientengagementhit.com/news/payers-fall-short-in-effective-beneficiary-communication Healthcare payers’ beneficiary communication efforts leave a lot to be desired, as organizations let …

23
Jan

86% of Payers Fail to Deliver Readable Medicare Communications

86% of Payers Fail to Deliver Readable Medicare Communications The vast majority of payers are producing Medicare and Medicare Advantage documents that are nearly impossible for most members to understand. From Healthpayer Intelligence with Jennifer Bresnick Published: January 23, 2019 Original Post: https://healthpayerintelligence.com/news/86-of-payers-fail-to-deliver-readable-medicare-communications Most documents intended for Medicare and Medicare Advantage members do not meet …

22
Jan

86.6% of Medicare Documents Are Not Accessible To Those 65 Years And Older

86.6% of Medicare Documents Are Not Accessible To Those 65 Years And Older U.S. Health Insurers Struggle To Communicate With Their Audience From PR Newswire Published: January 22, 2019 Original Post: https://www.prnewswire.com/news-releases/86-6-of-medicare-documents-are-not-accessible-to-those-65-years-and-older-300781648.html BALTIMORE, Jan. 22, 2019 /PRNewswire/ — Nearly 15% of the U.S. population is older than 65 and can avail of Medicare. This is an important …

18
Jan

There’s no magic cure for bad bank communications

There’s no magic cure for bad bank communications From CNBC with Kelli B. Grant Published: January 17, 2019 Original Post: https://www.cnbc.com/2019/01/16/bank-site-readability-lags-behind-moby-dick-harry-potter.html You know you’re in trouble when fictional Harry Potter spells like “expelliarmus” and “wingardium leviosa” are considered more understandable than the terms of your checking account. Bank websites are chock full of jargon and …

14
Jan

WatchWords released for Readability / Email Server

Watch Words released for Readability / Email Server   Hi there, In this blog post, I’ll show you how you can use Watch Words in VT Readability. This will help you flag terms and phrases for review. As writers and editors, we often have to guard against categories of language. For example; Discontinued Product Names. …

4
Jan

Banking For Juveniles: Financial Jargon Confuses Readers, Study Finds

Banking For Juveniles: Financial Jargon Confuses Readers, Study Finds From Mediapost with Ray Schultz Published: January 4, 2019 Original Post: https://www.mediapost.com/publications/article/330082/banking-for-juveniles-financial-jargon-confuses-r.html   If you had trouble wading through Moby Dick as a kid don’t count on understanding emails from your bank. The Herman Melville classic is easier to read than content from some banks, according …

3
Jan

Most Consumers Have No Clue What Financial Marketers Are Talking About

Study: Most Consumers Have No Clue What Financial Marketers Are Talking About From The Financial Brand with Steve Cocheo Published: January 3, 2019 Original Post: https://thefinancialbrand.com/77720/bank-credit-union-marketing-messages-communications/   Retail bankers keep trying to reach consumers but often they’re not getting their messages through. Common communication faults, like using overly complex terms and putting things in a …

8
Nov

Advisors, talk to your clients

Advisors, talk to your clients From The Globe and Mail with Dianne Maley Published: November 8, 2018 Original Post: https://www.theglobeandmail.com/investing/globe-advisor/advisor-news/article-advisors-talk-to-your-clients/ If you’ve been an advisor for some time, this probably has happened to you: Without a word of warning, a good client whom you thought was satisfied submits a dreaded “request to transfer” form. “I …

30
Oct

Financial Advisors need to take a lesson from Humpty Dumpty

Financial Advisors need to take a lesson from Humpty Dumpty Too many fail to master the meaning of words and how to use them, costing clients, revenues, study says From RIABiz with Oisin Breen Published: October 30, 2018 Original Post: https://riabiz.com/a/2018/10/30/financial-advisors-need-to-take-a-lesson-from-humpty-dumpty-too-many-fail-to-master-the-meaning-of-words-and-how-to-use-them-costing-clients-revenues-study-says   RIAs and financial firms are losing out on sales, because they’ve forgotten how …

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