Category - Content Marketing

24
Apr

Webinar: How Boeing improves proposal quality through automation and metrics

Webinar: How Boeing improves proposal quality through automation and metrics Join Boeing and VisibleThread on May 9th, 12pm (ET) for this webinar   Boeing’s proposal professionals constantly juggle project activities to submit winning proposals. Their proposals represent a key interaction with customers, and proposal quality affects how evaluators perceive their offerings. Join Dawn Francis (Business …

19
Apr

This Wall Street outcast is giving everyone access to insider deals

This Wall Street outcast is giving everyone access to insider deals Pre-IPO opportunities are no longer reserved for just the wealthiest one percent—thanks to a new equity investment platform. From Born2Invest with J. Frank Sigerson Published: April 19, 2019 Original Post: https://born2invest.com/articles/wall-street-equifund-equity-crowdfunding-platform/ A new investment platform is launching to level the playing field between accredited …

18
Apr

Insurance Websites: Reach Consumers With Simple, Digestible Copy

Insurance Websites: Reach Consumers With Simple, Digestible Copy From Digital Media Solutions with Victoria Pallien Published: April 18, 2019 Original Post: https://insights.digitalmediasolutions.com/seo/insurance-websites Insurance companies and financial services are one of the least trusted resources by consumers, according to a report from Edelman, though insurance companies and financial services increased trust by 8% over the last …

12
Apr

VisibleThread proud sponsor of SiriusDecision Summit 2019

VisibleThread proud sponsor of SiriusDecision Summit 2019 SiriusDecisions Summit is one of the 2019 must-attend events for sales, marketing and product innovators. Analysts from both SiriusDecisions and Forrester are presenting on top trends and growth opportunities. We join the event as a sponsor and exhibitor this year. And, are excited to be part of such …

3
Apr

Insurance websites too complex

Insurance websites too complex From Insurance Business America with Ryan Smith Published: April 03, 2019 Original Post: https://www.insurancebusinessmag.com/us/news/technology/insurance-websites-too-complex–report-163905.aspx The financial services industry – which includes the insurance space – is one of the least trusted industries in the United States, according to the Edelman Trust Barometer. However, insurers could improve consumer trust by simplifying and …

3
Apr

Insurance companies erode trust with use of unclear language

Insurance companies erode trust with use of unclear language Almost 80 percent of insurance companies do not communicate effectively with the average consumer, eroding trust among those who seek to understand their services. From Chron with John C. Roper Published: April 03, 2019 Original Post: https://www.chron.com/business/bizfeed/article/Insurance-companies-erode-trust-with-use-of-13737979.php A study of the language used on the websites …

2
Apr

Report Shows that Insurance Companies Could Improve Trust by Improving Clarity of Communications

Report Shows that Insurance Companies Could Improve Trust by Improving Clarity of Communications BALTIMORE, April 2, 2019 – The financial services industry is one of the least trusted industries in the United States¹.  Insurance firms are part of that industry and have the same trust problem. Yet, that could all be changed by simplifying and clarifying their …

1
Apr

Make It Simple: Credit Card Marketing Confuses Consumers

Make It Simple: Credit Card Marketing Confuses Consumers It’s not uncommon for communications from financial institutions to lack clarity, credit card terms and conditions are almost impenetrable, according to a comprehensive study. Poor writing, long sentences, passive tone, complex terms and more undermine trust in a key financial product. Good news: Fixing these issues can …

26
Mar

VisibleThread Launches World’s First Tone of Voice Insights Platform at Adobe Summit

VisibleThread Launches World’s First Tone of Voice Insights Platform at Adobe Summit VT Insights provides content oversight & insight into brand voice, language and tone Baltimore, Maryland: Tone of voice drives customer engagement. CMOs, content strategists and editorial & digital governance teams invest resources in creating the right tone of voice for their target audiences. …

21
Mar

Insurers Communicating Medicare Information to Clients Fall Short of Clarity

Insurers Communicating Medicare Information to Clients Fall Short of Clarity From insurancenewsnet.com with Jason Bland Published: March 21, 2019 Original Post: https://insurancenewsnet.com/oarticle/insurers-communicating-medicare-information-to-clients-fall-short-of-clarity Newtown Sq, PA — (SBWIRE) — 03/20/2019 — Many seniors consider Medicare to be confusing and hard to understand. Moreover, insurance companies make understanding Medicare policies harder with numerous letters and notifications. Insurance …

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