Category - Content Marketing

11
Oct

“No Deal” – Brexit information baffles the public, inaccessible to 73%* of the UK population

“No Deal” – Brexit information baffles the public, inaccessible to 73%* of the UK population This September, Google reported that the most searched questions in the UK related to Brexit. The public is looking for clear communication on what the UK’s departure from the EU will mean. And, they are looking to the government to …

10
Oct

Why Top Tasks & Readability Analysis Matter for the Canadian Government’s Digital Strategy

Why Top Tasks & Readability Analysis Matter for the Canadian Government’s Digital Strategy A Readability Analysis of the Canadian Government’s Top Tasks Read on below or access the complete report in PDF format here.  Since 2013, the Canadian Government has adopted an approach to web design that focuses on the top tasks that web visitors …

14
Sep

Say “Hasta la vista” to bad content!

Say “Hasta la vista” to bad content! For years now, we’ve been witnessing the content marketing explosion. One of its main effects is that, today, all organisations are now publishers. The explosion is still growing, with the content marketing industry estimated to be worth $412 billion by 2021. However, marketing teams are often ill-equipped to …

11
Sep

VisibleThread sponsoring APMP DACH 2018

VisibleThread sponsoring APMP DACH 2018 This year, APMP DACH is asking visitors to its conference what concerns them most. Is it leaving the office late or working hard at weekends to complete bids? Or is it trying to learn, deliver quality and make the most of our time? This year, VisibleThread is joining as a …

28
Aug

How to decide what is a good readability score?

How to decide what is a good readability score? When you first launch a plain language program and start scoring for readability, one of the first questions you’ll hear is; “what’s a good readability score?”. It’s a great question, and like many simple questions, it can be hard to provide a good answer. Here’s a …

21
Aug

Whitelist and Lix support for Readability and Email Server (and a few other bits too!)

Whitelist and LIX support for Readability / Email Server (and a few other bits too!) We have just rolled out some exciting new updates to our Readability and Email Server cloud users. To try out any of these features simply browse to https://readability.visiblethread.com Whitelisting of words and phrases for Readability and Email Server LIX Readability Score …

26
Jun

98% of asset management firm websites are unreadable

98% of asset management firm websites are unreadable We regularly check the readability levels of the written communication that governments and specific sectors create. You can see our past reports here. In June, our attention returned to the asset management industry. We published our 1st asset management research report in 2016. Suffice to say the …

15
May

VisibleThread and ClearMark Awards recognizes plain language superstars

VisibleThread and ClearMark Awards recognizes plain language superstars   The Center for Plain Language hosted the annual ClearMark Awards this month. These awards promote the use of clear language in North American organizations. It judges entrants in various categories based on their use of clean, plain language. VisibleThread sponsored the event and we’re pleased to …

11
Apr

The Facebook User Agreement as seen by the Algorithms

The Facebook User Agreement as seen by the Algorithms   Yesterday Senator Kennedy from Louisiana slammed Facebook saying, “Your user agreement sucks!” We analyzed it with our language compliance tool and collected some data for the software and legal experts out there. Not a big surprise, it does suck! See below, it has lots of …

28
Mar

VisibleThread Docs 3.0 what’s new

VisibleThread Docs 3.0 what’s new NOTE: May 15, 2018 – The VT Docs 3.0 update pack is now available for on-premise customers with up to date subscriptions. Contact support@visiblethread.com for instructions and download links. Our latest VT Docs 3.0 release has many extensions that we think you’ll love. In this post, I’ll give a full overview of …

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