Category - Content Marketing

15
Mar

Top US Health Insurance Websites Need Resuscitation due to Poor Web Page Clarity

Top US Health Insurance Websites Need Resuscitation due to Poor Web Page Clarity Only 2 of the 90 top Health Insurance Companies achieved the minimum target readability score   Baltimore, MD, March 15, 2017 – VisibleThread, today announced findings from its website clarity review of the top health insurance companies – The VisibleThread Website Index, …

28
Oct

VC Blogs Are Burying Their Own Message – causing ‘cognitive churn’

VC Blogs Are Burying Their Own Message – causing ‘cognitive churn’   Aspiring entrepreneurs often turn to the blogs of VCs (Venture Capitalists) as a way to quickly learn about start-ups. They share critical insights into what it takes to successfully run a business. These often include key SAAS (Software as a Service) metrics like; …

22
Aug

How To Make $801,732 By Speaking Like A 12-Year-Old

How To Make $801,732 By Speaking Like A 12-Year-Old In 2004, the Department of Revenue in Washington decided to make their language so simple, a 12-year-old could understand it. From their website to the letters they sent, they rewrote all content using plain English principles. No jargon, no acronyms, just content so simple any 7th …

2
Aug

UK GOV Style Guide – No more eg, and ie – How to quantify the impact of these changes

UK GOV Style Guide – No more eg, and ie – How to quantify the impact of these changes Recently, the UK’s Government Digital Service updated its UK GOV style guide. In an effort to make content more accessible, they now discourage the use of Latin abbreviations. Examples like ‘ie’ and ‘eg’. We’ve seen similar …

3
Mar

The Content Tax: Understanding the Real Content Cost Shared by Government and Private Industry

The Content Tax: Understanding the Real Content Cost Shared by Government and Private Industry If you’ve spent any time with your legal team, you know that content carries liability. A certain degree of risk is present every time we communicate. How much risk may vary by industry, the nature of the communication and to whom …

6
Jul

Greece votes ‘No’, but you’d need a University Degree to figure out the question.

Greece votes ‘No’, but you’d need a University Degree to figure out the question. Last week the BBC published this; ‘The Greek referendum question makes (almost) no sense’ And yesterday, Greece said ‘No’ with a decisive 61.3% majority. Here’s what the voters said no to (English translation). The Greek Referendum QuestionShould the agreement plan submitted …

8
Jun

Why Content Marketers Must Test Readability To Measure Content Quality

Why Content Marketers Must Test Readability To Measure Content Quality Content marketing is no longer the new thing in marketing. It is now widely adopted. The masses are now scaling their content efforts. The below image from Google trends indicates its rapidly increasing adoption and popularity. The content marketing secret is well and truly out …

29
Apr

How a high-profile resignation impacts Volkswagen’s digital marketing team

How a high-profile resignation impacts Volkswagen’s digital marketing team When Volkswagen Chairman Ferdinand Piëch resigned, the Volkswagen digital marketing team faced an unplanned for and time-sensitive content project. Why is this a big deal for content marketers and how did it affect the Volkswagen digital team? The sudden departure of their chairman means they needed to …

20
Apr

Improve Customer Engagement – Use Flesch-Kincaid Readability Scores

Improve Customer Engagement – Use Flesch-Kincaid Readability Scores Copywriters, content marketers and online business owners know the power of words. However, truly getting to grips with and evaluating readability is something we often all overlook. We are often so preoccupied with keywords, character limits and visuals we forget to evaluate our copy. We forget to …

26
Mar

3 New Readability Insights for Content Audits

3 New Readability Insights for Content Audits Our mission is to drive clear, understandable Web Content. It’s simple; Clear, readable web content drives better engagement. Our customers agree. And over the last few months we received lots of really great product suggestions. So recently we pushed out 3 new scoring improvements for VisibleThread Web. You may have noticed these already, but …

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