Category - Content Marketing

19
Mar

Content Marketing At The Adobe Summit | An Insider’s Guide

Content Marketing At The Adobe Summit | An Insider’s Guide Last week we descended on Salt Lake for the Adobe Summit. We loved it. What a great event! We were honored to launch VisibleThread Web 2.0 at the summit. Our new website content analysis tool went down a treat with all the content marketers and …

24
Jan

Writing for the web – why great content matters

Writing for the web – why great content matters   We recently put together this slide deck on how to create great web content that works. Effective writing for the web – how to make your content stick? from VisibleThread Web

27
Nov

Slide Decks from the VisibleThread Users’ Conference 2014

Slide Decks from the VisibleThread Users’ Conference 2014 We had a really great users’ conference last week in Tysons Corner, Virginia. Some excellent use cases by customers applying VisibleThread for corporate sales and marketing teams. Clear value around increased efficiency and better content insights. We met many of our customers in person, including representatives from …

23
May

Spelling mistakes on websites – How to kill your online credibility

Spelling mistakes on websites – How to kill your online credibility Avoid making spelling mistakes on websites Have you ever left a job interview realizing you had a stain on your shirt? Or a blouse in need of an iron? First impressions count. So, why are websites riddled with misspellings? Have a look at this, from a …

25
Feb

On the Web, context kills, speed saves – guest post from Gerry McGovern

On the Web, context kills, speed saves Guest post from Gerry McGovern You need to find someone to clean your house. Does it help when you arrive at a website and it says: “Looking for a cleaner? We clean your house so you don’t have to. And that saves you lots of time, which we know …

6
Jan

Measuring web content readability and consistency for universities – Webinar Slides and Recording

Measuring web content readability and consistency for universities Webinar Slides and Recording Measuring web content readability and consistency is critical for universities where student acquisition and retention are big drivers. Poor content reflects badly on your institution, and puts a cognitive burden on students trying to complete tasks online. it can even lead to lost business. …

12
Dec

Measuring web content readability and consistency for universities – Webinar Slides and Recording

Measuring web content readability and consistency for universities – Webinar Slides and Recording Clear & consistent web content is critical for universities where student acquisition and retention are big drivers. Poor content reflects badly on your institution, and puts a cognitive burden on students trying to complete tasks online. it can even lead to lost …

12
Sep

How Transparent are Corporate Privacy Statements?

How Transparent are Corporate Privacy Statements? Corporate Privacy Statements are under more scrutiny than ever, especially in light of recent revelations about the NSA’s PRISM surveillance system. In fact, many companies are so concerned about reputational damage, they have issued specific statements about consumer privacy and transparency, including; Google, Facebook, Microsoft and Apple. Now, if you want to find out what type of …

27
Aug

Do US Health Providers use Consistent Terminology?

Do US Health Providers use Consistent Terminology? In the US, the affordable care act introduces new rights for consumers. The aim is to make health insurance policies easier to understand and accessible to all. The act mandates a uniform glossary of terms so that consumers can make fair comparisons between provider health plans. Do US Health …

26
Apr

The Age of Smart Content Management Dawns – Guest Post

The Age of Smart Content Management Dawns Despite years of investment in CMS (Content Management Systems), insight into content quality remains poor on many large websites. But this is changing. This is a smart content management guest post by Web Governance expert Shane Diffily. Shane talks about how website review and content evaluation reports can …

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