Category - Content Marketing

23
Sep

Webinar: Plain Language Matters. Making the business case for Financial Services, featuring TD Bank & Deborah Bosley. (Slide Deck & Recording)

Webinar: Plain Language Matters. Making the business case for Financial Services, featuring TD Bank & Deborah Bosley. (Slide Deck & Recording) Learn from TD Bank, plain language expert Deborah Bosley and VisibleThread how plain language drives better engagement, and more brand trust. This webinar is now over. We held it on Thursday, September 19th 2019 …

20
Sep

‘Harder to Read Than Moby Dick’: Shops Struggle With Unclear Sites

‘Harder to Read Than Moby Dick’: Shops Struggle With Unclear Sites From FT Ignites with Jill Gregorie September 20, 2019 Investors looking for information on shops’ websites may have an easier time understanding allegorical works of fiction from the 1850s than the content many fund shops post online, a new report shows. The VisibleThread analysis examined more than …

17
Sep

Millennial investor: nine months in, how my bets are performing

Millennial investor: nine months in, how my bets are performing From The Telegraph with Marianna Hunt September 17, 2019 ORIGINAL POST: https://www.telegraph.co.uk/investing/funds/millennial-investor-nine-months-bets-performing/   At the start of this year I decided to put my money where my mouth is and see if I could save up enough money for a house deposit using the stock market.  Now …

16
Sep

Asset Manager Websites Least Trusted By Consumers, Study Says

Asset Manager Websites Least Trusted By Consumers, Study Says From Financial Advisor with Jacqueline Sergeant September 13, 2019 Original Post: https://www.fa-mag.com/news/financial-services-ranks-as-least-trusted-industry-due-to-non-transparent-websites-51624.html Investors want to view websites with clear and understandable information—yet that’s not what they’re getting from asset management companies, according to new research. Instead, investors are being fed complex content that takes longer to …

12
Sep

Clear Communication – Clear Results | PLAIN Oslo 2019

Clear Communication – Clear Results | PLAIN Oslo 2019 25-27th September 2019 On September 25-27, over 100 speakers from over 22 countries will travel to Oslo to discuss the importance of plain language. In what promises to be an exciting event, #PLAIN2019 will host a variety of guest speakers and seminars. VisibleThread’s VP of Customer …

12
Sep

APMP – GMC 7th Annual Symposium

APMP – GMC 7th Annual Symposium 18 – 19th September 2019 We can’t wait to join contract and proposal experts in Chicago later this month for the APMP GMC 7th Annual Symposium. Will you be there? Come visit our stand and hear from our team how Boeing and Collins Aerospace reduce risk and win more …

11
Sep

Bid and Proposal Management at APMP DACH 2019

Bid and Proposal Management at APMP DACH 2019 23 – 24th September 2019 We are now only 2 weeks away from the bid and proposal management event of the year in Germany:  APMP DACH 2019! As the events platinum sponsor, we are looking forward to great discussions, workshops and networking with industry experts. Come by …

5
Sep

‘Harder to read than an academic paper on chess’: 97pc of investment firms use language no one understands

‘Harder to read than an academic paper on chess’: 97pc of investment firms use language no one understands From The Telegraph with Harry Brennan September 4, 2019 Investors are highly likely to misunderstand or be misled by communications from the firms that look after their money, as new research finds 97pc of asset managers use …

4
Sep

The Content Tax You Make Your Customers Pay Read

The Content Tax You Make Your Customers Pay Read   It’s true. Our attention spans are diminishing. This is largely the result of too much content in our lives. And too much distraction. Our brains are incredible organs. (Don’t believe all the hype around goldfish and memories!) However, they simply can’t cope with the load. …

30
Aug

BlackRock website ‘least readable’: study

BlackRock website ‘least readable’: study From Ignites Europe with Mary McDougall Published: August 30, 2019 Original Post Here BlackRock’s website has been ranked lowest in terms of readability in an annual study of 60 of the largest asset managers’ online presence. The US firm was found to have the hardest to understand and least accessible …

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