Category - Content Marketing

Las gestoras con las mejores páginas web

Las gestoras con las mejores páginas web

Las gestoras con las mejores páginas web Óscar Rodríguez Graña – Funds People España 24 Septiembre 2019 PUBLICACIÓN ORIGINAL: https://es.fundspeople.com/news/las-gestoras-con-las-mejores-paginas-web Conectar con los inversores se ha convertido en una obsesión para las gestoras de fondos, muchas de las cuales han invertido a lo largo de los últimos años importantes sumas de dinero en rediseñar sus páginas …

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How clearer communications cut call center costs

The Content Tax You Make Your Customers Pay To Read

The Content Tax You Make Your Customers Pay To Read It’s true. Our attention spans are diminishing. This is largely the result of too much content, too much distraction and not enough customer engagement marketing.  Our brains are incredible organs. (Don’t believe all the hype around goldfish and memories!) However, they simply can’t cope with …

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BlackRock website ‘least readable’: study

BlackRock website ‘least readable’: study From Ignites Europe with Mary McDougall Published: August 30, 2019 Original Post Here BlackRock’s website has been ranked lowest in terms of readability in an annual study of 60 of the largest asset managers’ online presence. The US firm was found to have the hardest to understand and least accessible …

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Readability for the win! Banish the red pen of shame

Readability for the win! Banish the red pen of shame. We all know how it feels to receive a college essay marked in red pen. It’s a whole other experience to have your professional work treated the same way. That’s why writing for readability is so important in the RFP process. Collins Aerospace is the …

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Parlez vous Legalese? Clear writing in privacy policies

Parlez vous Legalese? Clear writing in privacy policies Most consumers don’t speak legalese. Legal teams generally write privacy policies. This mismatch leads to distrust. Consumers are starting to question what they agree to, who is selling their data and how much information is collected, and by whom. The lack of clear writing is creating a …

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Plain Language Emojis

Why plain language still matters in a world of buzzwords, emojis and hashtags

Why plain language still matters in a world of buzzwords, emojis and hashtags Technology has introduced buzzwords, acronyms, hashtags and emojis into our language. Often, these are meant to allow for more engaging conversations. But companies should always remember that plain language is the key to delighting their customers. Language is not static. It’s part …

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Words matter. Why you need to measure your tone of voice

Words matter. Why you need to measure your tone of voice Plain language is writing that is clear and understandable for the people reading it. Organizations who communicate best with their customers understand what their buyers are looking for. Now, not all buyers are at the same point on their purchasing journey. Some may be …

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Facebook’s T&Cs need to be in plain language, rules EU

Facebook’s T&Cs need to be in plain language, rules EU Just because Facebook doesn’t charge you money to use its social network, doesn’t mean it’s free. Facebook makes its money by passing your personal information to brands. These brands then target their advertising to you. This is worth billions of dollars. So although it’s free, …

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WatchWords released for Readability / Email Server

Watch Words released for Readability / Email Server   In this blog post, I’ll show you how you can use Watch Words in VT Readability. This will help you flag terms and phrases for review. As writers and editors, we often have to guard against categories of language. For example; Discontinued Product Names. Language that …

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