Category - Content Marketing

VisibleThread proud sponsor of SiriusDecision Summit 2019

VisibleThread proud sponsor of SiriusDecision Summit 2019 SiriusDecisions Summit is one of the 2019 must-attend events for sales, marketing and product innovators. Analysts from both SiriusDecisions and Forrester are presenting on top trends and growth opportunities. We join the event as a sponsor and exhibitor this year. And, are excited to be part of such …

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Insurance websites too complex

Insurance websites too complex From Insurance Business America with Ryan Smith Published: April 03, 2019 Original Post: https://www.insurancebusinessmag.com/us/news/technology/insurance-websites-too-complex–report-163905.aspx The financial services industry – which includes the insurance space – is one of the least trusted industries in the United States, according to the Edelman Trust Barometer. However, insurers could improve consumer trust by simplifying and …

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Insurance companies erode trust with use of unclear language

Insurance companies erode trust with use of unclear language Almost 80 percent of insurance companies do not communicate effectively with the average consumer, eroding trust among those who seek to understand their services. From Chron with John C. Roper Published: April 03, 2019 Original Post: https://www.chron.com/business/bizfeed/article/Insurance-companies-erode-trust-with-use-of-13737979.php A study of the language used on the websites …

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Report Shows that Insurance Companies Could Improve Trust by Improving Clarity of Communications

Report Shows that Insurance Companies Could Improve Trust by Improving Clarity of Communications BALTIMORE, April 2, 2019 – The financial services industry is one of the least trusted industries in the United States¹.  Insurance firms are part of that industry and have the same trust problem. Yet, that could all be changed by simplifying and clarifying their …

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Make It Simple: Credit Card Marketing Confuses Consumers

Make It Simple: Credit Card Marketing Confuses Consumers It’s not uncommon for communications from financial institutions to lack clarity, credit card terms and conditions are almost impenetrable, according to a comprehensive study. Poor writing, long sentences, passive tone, complex terms and more undermine trust in a key financial product. Good news: Fixing these issues can …

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VisibleThread Launches World’s First Tone of Voice Insights Platform at Adobe Summit

VisibleThread Launches World’s First Tone of Voice Insights Platform at Adobe Summit VT Insights provides content oversight & insight into brand voice, language and tone Baltimore, Maryland: Tone of voice drives customer engagement. CMOs, content strategists and editorial & digital governance teams invest resources in creating the right tone of voice for their target audiences. …

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Insurers Communicating Medicare Information to Clients Fall Short of Clarity

Insurers Communicating Medicare Information to Clients Fall Short of Clarity From insurancenewsnet.com with Jason Bland Published: March 21, 2019 Original Post: https://insurancenewsnet.com/oarticle/insurers-communicating-medicare-information-to-clients-fall-short-of-clarity Newtown Sq, PA — (SBWIRE) — 03/20/2019 — Many seniors consider Medicare to be confusing and hard to understand. Moreover, insurance companies make understanding Medicare policies harder with numerous letters and notifications. Insurance …

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Regulator blamed for enabling obtuse industry language

Regulator blamed for enabling obtuse industry language Investment Association unveils tips on tackling jargon From Portfolio Adviser with Sonia Rach Published: February 20, 2019 Original Post: https://portfolio-adviser.com/regulator-blamed-for-enabling-obtuse-industry-language/ The Investment Association has launched guidance to tackle the issue of jargon in the industry and help fund managers communicate more clearly with UK savers, but robo investment …

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90% of Credit Card Terms & Conditions Are Inaccessible To USA Citizens Without A College Education

90% of Credit Card Terms & Conditions Are Inaccessible To USA Citizens Without A College Education An investigation into the communication of the 50 largest credit card providers in the USA From PR Newswire Published: February 19, 2019 Original Post: https://www.prnewswire.com/news-releases/90-of-credit-card-terms–conditions-are-inaccessible-to-usa-citizens-without-a-college-education-300797214.html BALTIMORE, Feb. 19, 2019 /PRNewswire/ — The average American reads at an 8th-grade level, …

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Plain Language: Embracing a new enterprise strategy for communication wins – Webinar

Plain Language: Embracing a new enterprise strategy for communication wins – Webinar: Slide Deck & Recording This webinar is now over. We held it on Thursday January 31st, 2019. And here is the original webinar description “In a post-truth world, consumers are putting their dollars where their trust remains intact.” This is how the world’s …

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