Category - Content Marketing

3 New Readability Insights for Content Audits

3 New Readability Insights for Content Audits Our mission is to drive clear, understandable Web Content. It’s simple; Clear, readable web content drives better engagement. Our customers agree. And over the last few months we received lots of really great product suggestions. So recently we pushed out 3 new scoring improvements for VisibleThread Web. You may have noticed these already, but …

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SEO Adobe Summit

Content Marketing At The Adobe Summit | An Insider’s Guide

Adobe Summit Content Marketing

Content Marketing At The Adobe Summit | An Insider’s Guide
Adobe Summit

Last week we descended on Salt Lake for the Adobe Summit. We loved it. What a great event! We were honored to launch VisibleThread Web 2.0 at the summit.

Our new website content analysis tool went down a treat with all the content marketers and authors in attendance. Thanks to all who visited our stand. We hope you enjoyed it as much as we did!

Adobe kindly posted all keynotes and many sessions here. We didn’t get to attend as many talks as we wanted, but here’s a quick recap of the ones we did. Notice the content analysis and marketing bias?!

Map content to the customer journey | Dave Lloyd

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Slide Decks from the VisibleThread Users’ Conference 2014

Slide Decks from the VisibleThread Users’ Conference 2014 We had a really great users’ conference last week in Tysons Corner, Virginia. Some excellent use cases by customers applying VisibleThread for corporate sales and marketing teams. Clear value around increased efficiency and better content insights. We met many of our customers in person, including representatives from …

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Spelling mistakes on websites – How to kill your online credibility

Spelling mistakes on websites – How to kill your online credibility Avoid making spelling mistakes on websites Have you ever left a job interview realizing you had a stain on your shirt? Or a blouse in need of an iron? First impressions count. So, why are websites riddled with misspellings? Have a look at this, from a …

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VisibleThread Web Background

On the Web, context kills, speed saves – guest post from Gerry McGovern

On the Web, context kills, speed saves Guest post from Gerry McGovern You need to find someone to clean your house. Does it help when you arrive at a website and it says: “Looking for a cleaner? We clean your house so you don’t have to. And that saves you lots of time, which we know …

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Measuring web content readability and consistency for universities – Webinar Slides and Recording

Measuring web content readability and consistency for universities Webinar Slides and Recording Measuring web content readability and consistency is critical for universities where student acquisition and retention are big drivers. Poor content reflects badly on your institution, and puts a cognitive burden on students trying to complete tasks online. it can even lead to lost business. …

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Measuring web content readability and consistency for universities – Webinar Slides and Recording

Measuring web content readability and consistency for universities – Webinar Slides and Recording Clear & consistent web content is critical for universities where student acquisition and retention are big drivers. Poor content reflects badly on your institution, and puts a cognitive burden on students trying to complete tasks online. it can even lead to lost …

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How Transparent are Corporate Privacy Statements?

How Transparent are Corporate Privacy Statements? Corporate Privacy Statements are under more scrutiny than ever, especially in light of recent revelations about the NSA’s PRISM surveillance system. In fact, many companies are so concerned about reputational damage, they have issued specific statements about consumer privacy and transparency, including; Google, Facebook, Microsoft and Apple. Now, if you want to find out what type of …

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Do US Health Providers use Consistent Terminology?

Do US Health Providers use Consistent Terminology? In the US, the affordable care act introduces new rights for consumers. The aim is to make health insurance policies easier to understand and accessible to all. The act mandates a uniform glossary of terms so that consumers can make fair comparisons between provider health plans. Do US Health …

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