Category - Content Marketing

15
Mar

Ireland Minister of Communications meets VisibleThread to discuss Clarity in Gov Communications

Ireland Minister of Communications meets VisibleThread to discuss Clarity in Gov Communications Eric Muraven, VisibleThread’s Vice-President of Strategic Alliances and Partners, recently attended an Enterprise Ireland event in Toronto, Canada. Also in attendance were: Minister Denis Naughten, Irish Minister for Communications, Climate Action and Environment, Ambassador Jim Kelly, Ireland’s ambassador to Canada, and Other Irish …

5
Jan

What Trump’s 7 Banned Words for the CDC Highlight About Corporate Communications Challenges

What Trump’s 7 Banned Words for the CDC Highlight About Corporate Communications Challenges   On December 15th, the Washington Post reported that the white house told the CDC (Center for Disease Control) not to use 7 specific words in their communications. The 7 banned words were: “vulnerable,” “entitlement,” “diversity,” “transgender,” “fetus,” “evidence-based” and “science-based”. Various …

6
Nov

Are you paying attention to readability? Content is no longer king

Are you paying attention to readability? Content is no longer king   Marketers have been claiming that content is king for too long. Rather than creating lots of content, focus on the readability score of your content. That’s what the smart money is doing now. Content marketing is not new. The first evidence of a …

5
Oct

COPS and CDC are plain language superheroes!

COPS and CDC are plain language superheroes! COPS and CDC have increased their plain language score recently, and citizens are reaping the benefits   “It’s only words, and words are all I have.” This is the chorus to a famous Bee Gees song, but it’s also the reality citizens face to access government services. Information …

5
Oct

OpenText to Resell VisibleThread’s Language Analytics and AI (Artificial Intelligence) Solutions

OpenText to Resell VisibleThread’s Language Analytics and AI (Artificial Intelligence) Solutions Automation helps assure clearer, more readable and engaging content   Dublin, Ireland, October 2, 2017 – VisibleThread today announced a strategic partnership with OpenText, the world’s leading software vendor in Enterprise Information Management. OpenText, with $2.3b in annual revenue will now resell VisibleThread’s Language …

15
Sep

The pension ticking time bomb: why we need more clarity

The pension ticking time bomb: why we need more clarity There are many issues with our pension policies, including the fact that we aren’t saving for them! A large part of the problem is how pension providers communicate. They need to up their game and communicate in plain language – or else governments are going …

14
Sep

GDPR & Plain Language – How To Be Compliant

GDPR & Plain Language – How To Be Compliant GDPR (General Data Protection Regulation) applies to all companies operating within the EU. US and international companies with an EU customer base must also comply. The mandate becomes law on 28th May 2018, and non-compliant companies risk forfeiting between 2%-4% of top line revenue. One of the core …

8
Sep

Fixing the Engine: The Car Hire Industry Must Resolve its Communication Problem

Fixing the Engine: The Car Hire Industry Must Resolve its Communication Problem The car rental industry is synonymous with poor customer service and badly-worded policies. It is time it started communicating in plain English for the benefit of customers   Picture the scene: after a tiring flight, you wait in line to pick up your …

1
Sep

Tweeting the way forward: How Twitter has changed language

Tweeting our way forward: How Twitter has changed language Twitter’s 140-character limit has had huge ramifications for language. Corporations need to pay attention to these trends as they look to craft their own message with plain language In July 2006, an online news and social networking service was launched, called Twitter. Users were restricted to post 140 …

25
Aug

All that you can’t leave behind: the language behind Brexit

All that you can’t leave behind: the language behind Brexit The messaging behind the Brexit referendum campaign and subsequent planning has been characterized by bad English. It should act as a warning for companies everywhere   On June 23rd, 2016, the United Kingdom of Great Britain and Northern Ireland went to the polls. The people …

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