Category - News

Are You Making Your Customers Pay a Content Tax?

Are You Making Your Customers Pay a Content Tax? From Digital Doughnut with Fergal McGovern Published: July 09, 2019 Original Post: https://www.digitaldoughnut.com/articles/2019/june/are-you-making-your-customers-pay-a-content-tax How hard are you making your new and existing customers work when they read your content? The human brain is a complex and amazing organ. But it has its limits in how much …

Read moreAre You Making Your Customers Pay a Content Tax?

Keep health content simple, clear and relevant

Keep health content simple, clear and relevant From Digital Commerce 360 with Laura Emiola Published: June 16, 2019 Original Post: https://www.digitalcommerce360.com/2019/06/16/keep-health-content-simple-clear-and-relevant Casual language may seem like an easy way to make content more understandable, but there is such a thing as being too casual. Most communications sent to members by health plans are intended to …

Read moreKeep health content simple, clear and relevant

VisibleThread Launches World’s First Tone of Voice Insights Platform

VisibleThread Launches World’s First Tone of Voice Insights Platform VT Insights provides content oversight & insight into brand voice, language and tone BALTIMORE/MARYLAND: Clear and consistent tone of voice drives better customer engagement, and increased brand trust. CMOs, content strategists and editorial teams invest resources in creating the right tone of voice for their target …

Read moreVisibleThread Launches World’s First Tone of Voice Insights Platform

Major Banks Are Speaking A Language Their Customers Don’t Understand

Major Banks Are Speaking A Language Their Customers Don’t Understand From Forbes with Dan Gingiss Published: April 26, 2019 Original Post: https://www.forbes.com/sites/dangingiss/2019/04/26/major-banks-are-speaking-a-language-their-customers-dont-understand The daughter of a Forrester researcher recently received an email from a major bank with an offer she simply didn’t understand: Earn 0% APY with an IRA CD.” “Is this even English??? Someone …

Read moreMajor Banks Are Speaking A Language Their Customers Don’t Understand

This Wall Street outcast is giving everyone access to insider deals

This Wall Street outcast is giving everyone access to insider deals Pre-IPO opportunities are no longer reserved for just the wealthiest one percent—thanks to a new equity investment platform. From Born2Invest with J. Frank Sigerson Published: April 19, 2019 Original Post: https://born2invest.com/articles/wall-street-equifund-equity-crowdfunding-platform/ A new investment platform is launching to level the playing field between accredited …

Read moreThis Wall Street outcast is giving everyone access to insider deals

Insurance Websites: Reach Consumers With Simple, Digestible Copy

Insurance Websites: Reach Consumers With Simple, Digestible Copy From Digital Media Solutions with Victoria Pallien Published: April 18, 2019 Original Post: https://insights.digitalmediasolutions.com/seo/insurance-websites Insurance companies and financial services are one of the least trusted resources by consumers, according to a report from Edelman, though insurance companies and financial services increased trust by 8% over the last …

Read moreInsurance Websites: Reach Consumers With Simple, Digestible Copy

Insurance websites too complex

Insurance websites too complex From Insurance Business America with Ryan Smith Published: April 03, 2019 Original Post: https://www.insurancebusinessmag.com/us/news/technology/insurance-websites-too-complex–report-163905.aspx The financial services industry – which includes the insurance space – is one of the least trusted industries in the United States, according to the Edelman Trust Barometer. However, insurers could improve consumer trust by simplifying and …

Read moreInsurance websites too complex

Insurance companies erode trust with use of unclear language

Insurance companies erode trust with use of unclear language Almost 80 percent of insurance companies do not communicate effectively with the average consumer, eroding trust among those who seek to understand their services. From Chron with John C. Roper Published: April 03, 2019 Original Post: https://www.chron.com/business/bizfeed/article/Insurance-companies-erode-trust-with-use-of-13737979.php A study of the language used on the websites …

Read moreInsurance companies erode trust with use of unclear language

Report Shows that Insurance Companies Could Improve Trust by Improving Clarity of Communications

Report Shows that Insurance Companies Could Improve Trust by Improving Clarity of Communications BALTIMORE, April 2, 2019 – The financial services industry is one of the least trusted industries in the United States¹.  Insurance firms are part of that industry and have the same trust problem. Yet, that could all be changed by simplifying and clarifying their …

Read moreReport Shows that Insurance Companies Could Improve Trust by Improving Clarity of Communications

Make It Simple: Credit Card Marketing Confuses Consumers

Make It Simple: Credit Card Marketing Confuses Consumers It’s not uncommon for communications from financial institutions to lack clarity, credit card terms and conditions are almost impenetrable, according to a comprehensive study. Poor writing, long sentences, passive tone, complex terms and more undermine trust in a key financial product. Good news: Fixing these issues can …

Read moreMake It Simple: Credit Card Marketing Confuses Consumers