Category - News

Top 200 Advertisers

Top US Advertisers Spending $142 Billion on Bad Language

Top US Advertisers Spending $142 Billion on Bad Language 89% of Top US Advertisers as listed by ‘Advertising Age’ fail to use clear, plain language on their websites. Baltimore, MD, April 13, 2017 – VisibleThread, today announced findings from its website clarity review of the top spending US advertisers, as listed by ‘Advertising Age’. As …

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Health Insurance Preview

Top US Health Insurance Websites Need Resuscitation due to Poor Web Page Clarity

Top US Health Insurance Websites Need Resuscitation due to Poor Web Page Clarity Only 2 of the 90 top Health Insurance Companies achieved the minimum target readability score Baltimore, MD, March 15, 2017 – VisibleThread, today announced findings from its website clarity review of the top health insurance companies – The VisibleThread Website Index, Top …

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Top Government Contractors 2017

US Top Government Contractor Websites Struggle with Complex Language

US Top Government Contractor Websites Struggle with Complex Language Only 1 out of the 95 top Government Contractors achieved the minimum target readability score Baltimore, Monday 13th March 2017. VisibleThread the industry leading content analysis software provider that scans documents and entire websites for readability concerns, quality and liability, today announced the findings from its …

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Why Poorly Executed RFPs Create a Severe Financial Burden for Agencies

Why Poorly Executed RFPs Create a Severe Financial Burden for Agencies Our CEO, Fergal McGovern wrote about ‘Why Poorly Executed RFPs Create a Severe Financial Burden for Agencies’. His article appeared in the December edition of the NCMA (National Contract Management Association) magazine. Government contract procurement documents generally reflect a poor quality of writing, although …

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asset-management-cover

Asset Management websites are overly complex and confusing

Asset Management websites are overly complex and confusing In a study of Asset Management companies’ websites, VisibleThread finds that 98% fail to meet target plain language standards. Baltimore, Thursday 17th November 2016. VisibleThread, a global leader in content quality management, has released the results of its plain language study of 85 Asset Management firms. Pressure …

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University and college websites are struggling to learn the lessons of writing in plain English

University and college websites are struggling to learn the lessons of writing in plain English In its largest ever study, VisibleThread identifies that 99% of university and college websites do not meet target readability standards. Cambridge UK, Monday 9th November 2016. VisibleThread, a global leader in content quality management, has released the results of its …

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Public Technology

Local authorities need to improve website readability, study says

Local authorities need to improve website readability, study says From Public Technology with Rebecca Hill Published: September 05, 2016 Original Post: https://www.publictechnology.net/articles/news/local-authorities-need-improve-website-readability-study-says According to the study, which was carried out by Visible Thread – a company that aims to help organizations produce more understandable online content – just 82% of the 191 councils assessed achieved a …

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UK Local Authorities Index

UK Local Authority websites struggle to hit plain English guidelines

UK Local Authority websites struggle to hit plain English guidelines In its largest ever Local Government study, VisibleThread identified that 82% of Local Governments websites do not meet target readability standards Cambridge UK, Monday 5th September 2016. VisibleThread, a global leader in content quality management, has released an updated readability report which covers 191 Local …

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How bad are RFPs? Plenty

How bad are RFPs? Plenty From Washington Technology with Nick Wakeman Published: August 25, 2016 Original Post: https://washingtontechnology.com/blogs/editors-notebook/2016/08/visible-thread-rfp-analysis.aspx?s=wtdaily_260816 It is no secret that solicitations can be hard to read. The language is technical and often convoluted. It can lead to confusion and misunderstandings. Not to mentions delays and inefficiencies. But just how bad is it? …

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South Africa Government Provincial Website Clarity Index

South African Provincial Government Websites Fail to Meet Basic Plain Language Guidelines

South African Provincial Government Websites Fail to Meet Basic Plain Language Guidelines VisibleThread conducted an analysis across 30-plus Provincial Government websites from Gauteng, KZN and the Western Cape. Cape Town, South Africa, Monday 8th August 2016. VisibleThread, a global leader in content quality management, reports communication on South Africa government websites fails to meet basic …

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