Category - Press Releases

29
Nov

Australian Asset management firms failing on transparency for customers

Australian Asset management firms failing on transparency for customers Australia’s biggest asset management firms are failing to offer consumers clearly written, understandable content, a new report has suggested. SYDNEY, November 29, 2018 – Poor communication fails customers – and damages trust. VisibleThread, the content optimization vendor, has released its readability study of the top 39 …

13
Jun

Asset management websites not promoting trust

98.5% of asset management companies’ websites don’t meet basic readability levels – latest research Asset management websites not promoting trust, according to VisibleThread’s 2018 Website Clarity Index.   BALTIMORE, June 13, 2018 – VisibleThread, the content optimization vendor, has released the results of its global clear language study of 69 asset management firms. This follows from the …

17
Nov

Analysis Finds Australian Government Procurement Language May Create Waste and Higher Costs

Analysis Finds Australian Government Procurement Language May Create Waste and Higher Costs VisibleThread 2017 Study of Australian Government Tender Document Finds Poor Readability Across Key Sections.   SYDNEY, Nov. 17, 2017 – VisibleThread published findings today of an analysis of the Australian Government procurement documents.  The report finds key sections of Commonwealth Tenders have very poor …

6
Jul

VisibleThread Becomes ‘Select Partner’ in Deltek’s New Product Partner Marketplace

VisibleThread Becomes ‘Select Partner’ in Deltek’s New Product Partner Marketplace Language analytics tool shreds documents in minutes, saving up to 80% of contract review time   Baltimore, MD, July 6, 2017 – VisibleThread, today announced that it has become a Deltek ‘Select Partner’ as part of the recently launched Deltek Marketplace. Deltek’s new product partner …

30
Jun

New Plain Language Tool for Business Writers Who Want Clear Content & Better User Experience

VisibleThread Readability Removes Gobbledygook for Free — New ‘Plain Language Tool’ for Business Writers Who Want Clear Content & Better User Experience Natural Language Processing Automates Plain Language Analysis BALTIMORE, MD (June 30, 2017) – Producing clear accessible content just got simpler with VisibleThread Readability. The enterprise tool for business & government users analyzes and …

10
May

Federal Agency Websites Still Failing to Provide Citizens with Clear Information

Federal Agency Websites Still Failing to Provide Citizens with Clear Information VisibleThread 2017 US Government Index finds improving web clarity scores in federal agency website content, but still failing to meet recommended readability levels.   Baltimore, MD, May 10, 2017 – VisibleThread, today announced findings from its website clarity review of 30 US Federal Agencies. …

13
Apr

Top US Advertisers Spending $142 Billion on Bad Language

Top US Advertisers Spending $142 Billion on Bad Language 89% of Top US Advertisers as listed by ‘Advertising Age’ fail to use clear, plain language on their websites.   Baltimore, MD, April 13, 2017 – VisibleThread, today announced findings from its website clarity review of the top spending US advertisers, as listed by ‘Advertising Age’. …

15
Mar

Top US Health Insurance Websites Need Resuscitation due to Poor Web Page Clarity

Top US Health Insurance Websites Need Resuscitation due to Poor Web Page Clarity Only 2 of the 90 top Health Insurance Companies achieved the minimum target readability score   Baltimore, MD, March 15, 2017 – VisibleThread, today announced findings from its website clarity review of the top health insurance companies – The VisibleThread Website Index, …

13
Mar

US Top Government Contractor Websites Struggle with Complex Language

US Top Government Contractor Websites Struggle with Complex Language Only 1 out of the 95 top Government Contractors achieved the minimum target readability score   Baltimore, Monday 13th March 2017. VisibleThread the industry leading content analysis software provider that scans documents and entire websites for readability concerns, quality and liability, today announced the findings from …

17
Nov

Asset Management websites are overly complex and confusing

Asset Management websites are overly complex and confusing In a study of Asset Management companies’ websites, VisibleThread finds that 98% fail to meet target clear language standards.   Baltimore, Thursday 17th November 2016. VisibleThread, a global leader in content quality management, has released the results of its clear language study of 85 Asset Management firms. …

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