Category - Press Releases

As Open Enrollment Has Kicked Off, VisibleThread Report Shows Health Insurers Need to Communicate Better with Seniors

As Open Enrollment Has Kicked Off, VisibleThread Report Shows Health Insurers Need to Communicate Better with Seniors ORIGINAL POST:  https://www.morningstar.com/news/pr-newswire/20191105de22210/as-open-enrollment-has-kicked-off-visiblethread-report-shows-health-insurers-need-to-communicate-better-with-seniors As Open Enrollment for 2020 healthcare coverage kicks off, nearly 15 percent of seniors in the U.S. are eligible to take advantage of this government program. Yet, a report from VisibleThread reveals that health insurers are doing …

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2019 Asset Management Website Clarity Cover-297x210

Investors left in the dark – Asset Management firms not communicating clearly in 2019

Investors left in the dark – Asset Management firms not communicating clearly in 2019 Research from VisibleThread shows that Manulife Asset Management, Legal & General Investment Management and Macquarie Asset Management among the poorest communicators BALTIMORE, Aug. 29, 2019 – VisibleThread’s latest research shows that the top 60 asset management firms’ websites continue to be unreadable. All …

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Australian Asset management firms failing on transparency for customers

Australian Asset management firms failing on transparency for customers Australia’s biggest asset management firms are failing to offer consumers clearly written, understandable content, a new report has suggested. SYDNEY, November 29, 2018 – Poor communication fails customers – and damages trust. VisibleThread, the content optimization vendor, has released its readability study of the top 39 …

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Asset management websites not promoting trust

98.5% of asset management companies’ websites don’t meet basic readability levels – latest research Asset management websites not promoting trust, according to VisibleThread’s 2018 Website Clarity Index.   BALTIMORE, June 13, 2018 – VisibleThread, the content optimization vendor, has released the results of its global clear language study of 69 asset management firms. This follows from the …

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Aus Gov Procurement 2017

Analysis Finds Australian Government Procurement Language May Create Waste and Higher Costs

Analysis Finds Australian Government Procurement Language May Create Waste and Higher Costs VisibleThread 2017 Study of Australian Government Tender Document Finds Poor Readability Across Key Sections.   SYDNEY, Nov. 17, 2017 – VisibleThread published findings today of an analysis of the Australian Government procurement documents.  The report finds key sections of Commonwealth Tenders have very poor …

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VisibleThread Becomes ‘Select Partner’ in Deltek’s New Product Partner Marketplace

VisibleThread Becomes ‘Select Partner’ in Deltek’s New Product Partner Marketplace Language analytics tool shreds documents in minutes, saving up to 80% of contract review time   Baltimore, MD, July 6, 2017 – VisibleThread, today announced that it has become a Deltek ‘Select Partner’ as part of the recently launched Deltek Marketplace. Deltek’s new product partner …

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VT Readability

New Plain Language Tool for Business Writers Who Want Clear Content & Better User Experience

VisibleThread Readability Removes Gobbledygook for Free — New ‘Plain Language Tool’ for Business Writers Who Want Clear Content & Better User Experience Natural Language Processing Automates Plain Language Analysis BALTIMORE, MD (June 30, 2017) – Producing clear accessible content just got simpler with VisibleThread Readability. The enterprise tool for business & government users analyzes and …

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US Gov 2017 preview

Federal Agency Websites Still Failing to Provide Citizens with Clear Information

Federal Agency Websites Still Failing to Provide Citizens with Clear Information VisibleThread 2017 US Government Index finds improving web clarity scores in federal agency website content, but still failing to meet recommended readability levels.   Baltimore, MD, May 10, 2017 – VisibleThread, today announced findings from its website clarity review of 30 US Federal Agencies. …

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Top 200 Advertisers

Top US Advertisers Spending $142 Billion on Bad Language

Top US Advertisers Spending $142 Billion on Bad Language 89% of Top US Advertisers as listed by ‘Advertising Age’ fail to use clear, plain language on their websites.   Baltimore, MD, April 13, 2017 – VisibleThread, today announced findings from its website clarity review of the top spending US advertisers, as listed by ‘Advertising Age’. …

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Health Insurance Preview

Top US Health Insurance Websites Need Resuscitation due to Poor Web Page Clarity

Top US Health Insurance Websites Need Resuscitation due to Poor Web Page Clarity Only 2 of the 90 top Health Insurance Companies achieved the minimum target readability score   Baltimore, MD, March 15, 2017 – VisibleThread, today announced findings from its website clarity review of the top health insurance companies – The VisibleThread Website Index, …

Read moreTop US Health Insurance Websites Need Resuscitation due to Poor Web Page Clarity