Forbes Advisor Research 2022
U.S. Insurance Website Clarity Report in association with Forbes Advisor
Defining Clarity in Communication
In 2021, Forbes Advisor asked VisibleThread to examine the readability of 34 of the top insurance companies in the United States.
We examined how leading insurance companies talk to their customers. Our goal was to understand the readability of insurance providers’ websites and if the average American could easily understand this information.
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We scored 34 leading insurance websites using VT Writer. Complete the form and get your copy of the guide to see how the leading insurance providers performed.