Category - Content Marketing

8
Mar

A compliance matrix in under 10 minutes – Presentation at the Privia conference

I presented a session on whether we can generate a compliance matrix in under 10 minutes at the Privia user conference a couple of weeks ago. Here is the presentation for those who might have missed it.

14
Feb

How transparent are corporate terms? How it affects brand affinity

How transparent are corporate terms? How it affects brand affinity Do you read online privacy statements? Or car rental agreements? Or insurance policy terms? Do you understand how transparent are corporate terms? I certainly don’t as a rule. Going over 3 pages of detailed terms, sprinkled with ‘heretofore’ and ‘therein’ isn’t my idea of fun. …

10
Jan

Is your marketing content consistent? – Why CMOs should care

Is your marketing content consistent? – why CMOs should care Last week I booked a flight with Southwest Airlines. I noticed this on the site: Best rate Guarantee! When you make a hotel reservation at southwest.com, you can feel confident that you’ve secured the lowest price for your hotel booking. The site intermingled 2 terms …

20
Dec

Is your web copy confusing your audience – 3 ways to fix it

Is your web copy confusing your audience – 3 ways to fix it Is Your Web Copy Confusing Your Audience? We all use web and mobile sites to complete tasks online. Tasks range from figuring out what social security benefits you can claim, to buying movie tickets. But have you ever found yourself re-reading a …

16
Oct

Is poor readability killing your exec summary? 5 metrics that will fix it

Every day, contractors kill their chances of success by submiting rambling exec summaries, filled with copious amounts of marketing boilerplate.5 Readability metrics to fix this.

14
Sep

The importance of web words – Why we created VisibleThread Web

The importance of web words – Why we created VisibleThread Web We’re really buzzed by how our customers apply VisibleThread Web. These usage scenarios range from marketing to compliance and risk. Importance of web words Like so many things in life, Jason (my co-founder at VisibleThread) and I fell into this web scanning stuff somewhat …

10
Aug

More on generating a Starter Compliance Matrix – Real world usage statistics

More on generating a Starter Compliance Matrix – Real world usage statistics In March this year, I blogged on whether you could generate a starter compliance matrix in under 10 minutes.  In that post, I showed results based on work we did during 2011 with a sample of 28 organizations, mostly US federal contractors. We …

3
Apr

Using automation to help with bid / no-bid decisions – Can this work?

Using automation to help with bid / no-bid decisions – Can this work? Blog UPDATE: We ran a webinar on April 10th where Jim Creutz (subject of this post) showed what he is doing. You can get the slides and a full recording here to see if using automation to help with bid / no-bid decisions. …

1
Mar

A Compliance Matrix in under 5 minutes – Myth or Reality?

A Compliance Matrix in under 5 minutes – Myth or Reality? During the last 3 years, we at VisibleThread saw more than our fair share of compliance matrices. And we continue to work closely with proposal managers who manually create compliance matrices. Depending on size, they spend anything from several hours to days; creating it, …

8
Feb

How readable is your proposal? Readability metrics that improve proposal quality

How readable is your proposal? Readability metrics that improve proposal quality Larry Newman of Shipley posted this example of poor writing the other day. It was part of a very active discussion thread about overused cliches on the APMP linkedin group: “To ensure optimum delivery of services for its membership, Mini Healthcare of Elbonia will …

Page 12 of 15