Category - Content Marketing

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Do US Health Providers use Consistent Terminology?

Do US Health Providers use Consistent Terminology? In the US, the affordable care act introduces new rights for consumers. The aim is to make health insurance policies easier to understand and accessible to all. The act mandates a uniform glossary of terms so that consumers can make fair comparisons between provider health plans. Do US Health …

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VisibleThread Applying VisibleThread to your Proposal Process - Download

Free eBook – Applying VisibleThread to the Proposal Process.

Free eBook – Applying VisibleThread to the Proposal Process. When we work with customers, we are commonly asked how VisibleThread fits into the proposal development process. As a result, our support team have created a free ebook highlighting where VisibleThread helps speed up and improve the quality of your proposals. Some of the topics we cover: …

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How to Save $5,325 per Proposal Using VisibleThread – Webinar Recording

How to Save $5,325 per Proposal Using VisibleThread – Webinar Recording Our CEO Fergal McGovern ran a webinar last week (July 10th) with our friends at Deltek titled “How to Save $5,325 per Proposal Using VisibleThread”. Fergal showed how you can save 000s of dollars and critical review time using VisibleThread’s Section M and Win Theme Compliance Checking. …

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The Cost of Bad Writing – Why Readability Analysis Saves Money

The Cost of Bad Writing – Why Readability Analysis Saves Money I read this blog post recently http://www.impact-information.com/impactinfo/costs.htm It itemizes the cost of poor writing. I like it because it quantifies the real cost of bad writing in dollar ($) terms. No soft measures, just simple time and money. This quote struck me: “If the executive …

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The Age of Smart Content Management Dawns – Guest Post

The Age of Smart Content Management Dawns Despite years of investment in CMS (Content Management Systems), insight into content quality remains poor on many large websites. But this is changing. This is a smart content management guest post by Web Governance expert Shane Diffily. Shane talks about how website review and content evaluation reports can …

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Utilizing Technologies to Ensure Compliance and Reduce Risk: Deltek Presentation

Utilizing Technologies to Ensure Compliance and Reduce Risk: Deltek Presentation Our U.S. Account Manager Myran Hunter did a great presentation last night with our friends over at Deltek in Herndon. Myran’s presentation showed how to ensure compliance and reduce risk for gov contractors. The event featured leading capture management technology experts who showed how to make smarter, more …

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How transparent are corporate terms? How it affects brand affinity

How transparent are corporate terms? How it affects brand affinity Do you read online privacy statements? Or car rental agreements? Or insurance policy terms? Do you understand how transparent are corporate terms? I certainly don’t as a rule. Going over 3 pages of detailed terms, sprinkled with ‘heretofore’ and ‘therein’ isn’t my idea of fun. …

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Is your marketing content consistent? – Why CMOs should care

Is your marketing content consistent? – why CMOs should care Last week I booked a flight with Southwest Airlines. I noticed this on the site: Best rate Guarantee! When you make a hotel reservation at southwest.com, you can feel confident that you’ve secured the lowest price for your hotel booking. The site intermingled 2 terms …

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Is your web copy confusing your audience – 3 ways to fix it

Is your web copy confusing your audience – 3 ways to fix it Is Your Web Copy Confusing Your Audience? We all use web and mobile sites to complete tasks online. Tasks range from figuring out what social security benefits you can claim, to buying movie tickets. But have you ever found yourself re-reading a …

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