Category - News

3
Apr

Insurance companies erode trust with use of unclear language

Insurance companies erode trust with use of unclear language Almost 80 percent of insurance companies do not communicate effectively with the average consumer, eroding trust among those who seek to understand their services. From Chron with John C. Roper Published: April 03, 2019 Original Post: https://www.chron.com/business/bizfeed/article/Insurance-companies-erode-trust-with-use-of-13737979.php A study of the language used on the websites …

2
Apr

Report Shows that Insurance Companies Could Improve Trust by Improving Clarity of Communications

Report Shows that Insurance Companies Could Improve Trust by Improving Clarity of Communications BALTIMORE, April 2, 2019 – The financial services industry is one of the least trusted industries in the United States¹.  Insurance firms are part of that industry and have the same trust problem. Yet, that could all be changed by simplifying and clarifying their …

1
Apr

Make It Simple: Credit Card Marketing Confuses Consumers

Make It Simple: Credit Card Marketing Confuses Consumers It’s not uncommon for communications from financial institutions to lack clarity, credit card terms and conditions are almost impenetrable, according to a comprehensive study. Poor writing, long sentences, passive tone, complex terms and more undermine trust in a key financial product. Good news: Fixing these issues can …

26
Mar

VisibleThread Launches World’s First Tone of Voice Insights Platform at Adobe Summit

VisibleThread Launches World’s First Tone of Voice Insights Platform at Adobe Summit VT Insights provides content oversight & insight into brand voice, language and tone Baltimore, Maryland: Tone of voice drives customer engagement. CMOs, content strategists and editorial & digital governance teams invest resources in creating the right tone of voice for their target audiences. …

21
Mar

Insurers Communicating Medicare Information to Clients Fall Short of Clarity

Insurers Communicating Medicare Information to Clients Fall Short of Clarity From insurancenewsnet.com with Jason Bland Published: March 21, 2019 Original Post: https://insurancenewsnet.com/oarticle/insurers-communicating-medicare-information-to-clients-fall-short-of-clarity Newtown Sq, PA — (SBWIRE) — 03/20/2019 — Many seniors consider Medicare to be confusing and hard to understand. Moreover, insurance companies make understanding Medicare policies harder with numerous letters and notifications. Insurance …

20
Feb

Regulator blamed for enabling obtuse industry language

Regulator blamed for enabling obtuse industry language Investment Association unveils tips on tackling jargon From Portfolio Adviser with Sonia Rach Published: February 20, 2019 Original Post: https://portfolio-adviser.com/regulator-blamed-for-enabling-obtuse-industry-language/ The Investment Association has launched guidance to tackle the issue of jargon in the industry and help fund managers communicate more clearly with UK savers, but robo investment …

19
Feb

90% of Credit Card Terms & Conditions Are Inaccessible To USA Citizens Without A College Education

90% of Credit Card Terms & Conditions Are Inaccessible To USA Citizens Without A College Education An investigation into the communication of the 50 largest credit card providers in the USA From PR Newswire Published: February 19, 2019 Original Post: https://www.prnewswire.com/news-releases/90-of-credit-card-terms–conditions-are-inaccessible-to-usa-citizens-without-a-college-education-300797214.html BALTIMORE, Feb. 19, 2019 /PRNewswire/ — The average American reads at an 8th-grade level, …

8
Feb

VisibleThread Users Conference | March 2019

VisibleThread Users Conference – 2019 Optimize your investment in VisibleThread – Drive better efficiency & Compliance – Customer Best Practice – New Product Releases – and more Please join us for the 2019 VisibleThread users conference. This year we’re back with a full day of bigger and better insights – usage and technical tracks. You …

1
Feb

Plain Language: Embracing a new enterprise strategy for communication wins – Webinar

Plain Language: Embracing a new enterprise strategy for communication wins – Webinar: Slide Deck & Recording This webinar is now over. We held it on Thursday January 31st, 2019. And here is the original webinar description “In a post-truth world, consumers are putting their dollars where their trust remains intact.” This is how the world’s …

25
Jan

Payers Fall Short in Effective Beneficiary Communication

Payers Fall Short in Effective Beneficiary Communication Two-thirds of beneficiary communication is more complex to read than Moby Dick, causing issues for patients with low health literacy. From Patient Engagement Hit with Sara Health Published: January 24, 2019 Original Post: https://patientengagementhit.com/news/payers-fall-short-in-effective-beneficiary-communication Healthcare payers’ beneficiary communication efforts leave a lot to be desired, as organizations let …

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