Category - News

31
May

Webinar: Go Forth and Simplify, but How?

Webinar: Go Forth and Simplify, but How? This webinar is now over. We held it on Tuesday, June 18th 2019 2pm (EDT) And here is the original webinar description   While most companies recognize the need for simplification, few achieve it because it means transforming customer experience. Plain language, understandable instructions and meaningful examples are …

30
May

VisibleThread Docs 3.1: What’s New

VisibleThread Docs 3.1: What’s New Our latest version of VT Docs is now available to all Cloud Users, And, our on-promise users will receive access from June 05th. 3.1 has been 8 months in the making and has lots of exciting features. Before we dive in, we’d like to say a big thank you to …

27
May

Rebuilding Trust and Confidence in Financial Services

Rebuilding Trust and Confidence in Financial Services “How can we accelerate the rebuilding of trust and confidence in Financial Services?” On May 29th the Transparency Taskforce will tackle this question during their symposium.  VisibleThread is proud to sponsor this event and speak to attendees about plain language as a driver of trust. About the Event …

23
May

VisibleThread Launches World’s First Tone of Voice Insights Platform

VisibleThread Launches World’s First Tone of Voice Insights Platform VT Insights provides content oversight & insight into brand voice, language and tone BALTIMORE/MARYLAND: Clear and consistent tone of voice drives better customer engagement, and increased brand trust. CMOs, content strategists and editorial teams invest resources in creating the right tone of voice for their target …

21
May

Real Solutions to Unrealistic Schedules for Proposal Managers [APMP BPC 2019]

Real Solutions to Unrealistic Schedules for Proposal Managers [APMP BPC 2019] The APMP Bid & Proposal Con 2019 taking place this week in Orlando focusses on the challenges proposal professionals face. These may vary from contract to contract. Or from team to team. But one challenge is shared universally by all proposal experts – and …

13
May

Webinar: How Boeing improves proposal quality through automation and metrics

Webinar: How Boeing improves proposal quality through automation and metrics – Slide Deck & Recording This webinar is now over. We held it on Thursday May 9th, 2019. And here is the original webinar description   Boeing’s proposal professionals constantly juggle project activities to submit winning proposals. Their proposals represent a key interaction with customers, …

2
May

Facebook’s T&Cs need to be in plain language, rules EU

Facebook’s T&Cs need to be in plain language, rules EU Just because Facebook doesn’t charge you money to use its social network, doesn’t mean it’s free. Facebook makes its money by passing your personal information to brands. These brands then target their advertising specifically to you. This is worth billions of dollars. So although it’s …

26
Apr

Major Banks Are Speaking A Language Their Customers Don’t Understand

Major Banks Are Speaking A Language Their Customers Don’t Understand From Forbes with Dan Gingiss Published: April 26, 2019 Original Post: https://www.forbes.com/sites/dangingiss/2019/04/26/major-banks-are-speaking-a-language-their-customers-dont-understand The daughter of a Forrester researcher recently received an email from a major bank with an offer she simply didn’t understand: Earn 0% APY with an IRA CD.” “Is this even English??? Someone …

19
Apr

This Wall Street outcast is giving everyone access to insider deals

This Wall Street outcast is giving everyone access to insider deals Pre-IPO opportunities are no longer reserved for just the wealthiest one percent—thanks to a new equity investment platform. From Born2Invest with J. Frank Sigerson Published: April 19, 2019 Original Post: https://born2invest.com/articles/wall-street-equifund-equity-crowdfunding-platform/ A new investment platform is launching to level the playing field between accredited …

18
Apr

Insurance Websites: Reach Consumers With Simple, Digestible Copy

Insurance Websites: Reach Consumers With Simple, Digestible Copy From Digital Media Solutions with Victoria Pallien Published: April 18, 2019 Original Post: https://insights.digitalmediasolutions.com/seo/insurance-websites Insurance companies and financial services are one of the least trusted resources by consumers, according to a report from Edelman, though insurance companies and financial services increased trust by 8% over the last …

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