Category - Content Marketing

CDC Banned Words Image

What Trump’s 7 Banned Words for the CDC Highlight About Corporate Communications Challenges

What Trump’s 7 Banned Words for the CDC Highlight About Corporate Communications Challenges   On December 15th, the Washington Post reported that the white house told the CDC (Center for Disease Control) not to use 7 specific words in their communications. The 7 banned words were: “vulnerable,” “entitlement,” “diversity,” “transgender,” “fetus,” “evidence-based” and “science-based”. Various …

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Content is no longer king

Content is no longer king. What is your readability score?

Content is no longer king. What is your readability score?   Marketers have been claiming that content is king for too long. Rather than creating lots of content, focus on the readability score of your content. That’s what the smart money is doing now. Content marketing is not new. The first evidence of a brand …

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VisibleThread Docs 2.14 a

VisibleThread Docs 2.14 what’s new

VisibleThread Docs 2.14 what’s new These top-line features are part of this release: Readability Whitelisting Compliance/Responsibility Matrix from multiple documents New output formats for Excel outputs: Split document by sentence and search term The release also includes a re-vamped User Interface to ease user experience and many tweaks and bug fixes to existing features. Readability …

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COPS

COPS and CDC are plain language superheroes!

COPS and CDC are plain language superheroes! COPS and CDC have increased their plain language score recently, and citizens are reaping the benefits “It’s only words, and words are all I have.” This is the chorus to a famous Bee Gees song, but it’s also the reality citizens face to access government services. Information is …

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Pension

The pension ticking time bomb: why we need more clarity

The pension ticking time bomb: why we need more clarity There are many issues with our pension policies, including the fact that we aren’t saving for them! A large part of the problem is how pension providers communicate. They need to up their game and communicate in clear writing – or else governments are going …

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GDPR - Plain Language

GDPR & Plain Language – How To Be Compliant

GDPR & Plain Language – How To Be Compliant GDPR (General Data Protection Regulation) applies to all companies operating within the EU. US and international companies with an EU customer base must also comply. The mandate becomes law on 28th May 2018, and non-compliant companies risk forfeiting between 2%-4% of top line revenue. One of the core …

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Car Hire Industry

Fixing the Engine: The Car Hire Industry Must Resolve its Communication Problem

Fixing the Engine: The Car Hire Industry Must Resolve its Communication Problem The car rental industry is synonymous with poor customer service and badly-worded policies. It needs better communication for the benefit of the customers. Picture the scene: after a tiring flight, you wait in line to pick up your car rental. You pre-paid, but …

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Twitter

Tweeting the way forward: How Twitter has changed language

Tweeting our way forward: How Twitter has changed language Twitter’s 140-character limit has had huge ramifications for language. Corporations need to pay attention to these trends as they look to craft their own message with plain language. In July 2006, an online news and social networking service was launched, called Twitter. Users were restricted to post 140 …

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Brexit lack of plain language

All that you can’t leave behind: the language behind Brexit

All that you can’t leave behind: the language behind Brexit The messaging behind the Brexit referendum campaign and subsequent planning has been characterized by bad English and the lack of plain language. It should act as a warning for companies everywhere. On June 23rd, 2016, the United Kingdom of Great Britain and Northern Ireland went …

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Irieland Prime Minister VisibleThread

Ireland Prime Minister Leo Varadkar Meets with VisibleThread to Discuss New Partnerships, Growth

Ireland Prime Minister Leo Varadkar Meets with VisibleThread to Discuss New Partnerships, Growth VisibleThread’s Eric Muraven and Taoiseach Leo Varadkar discussed VisibleThread’s drive to promote plain language.  They also discussed the company’s partnership with Canadian tech company OpenText. By Eric Muraven, VP of Partners and Alliances, VisibleThread This week, I was honoured to meet Leo …

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