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'Harder to Read Than Moby Dick': Shops Struggle With Unclear Sites

‘Harder to Read Than Moby Dick’: Shops Struggle With Unclear Sites

‘Harder to Read Than Moby Dick’: Shops Struggle With Unclear Sites From FT Ignites with Jill Gregorie September 20, 2019 Investors looking for information on shops’ websites may have an easier time understanding allegorical works of fiction from the 1850s than the content many fund shops post online, a new report shows. The VisibleThread analysis examined more than …

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Millennial investor nine months in

Millennial investor: nine months in, how my bets are performing

Millennial investor: nine months in, how my bets are performing From The Telegraph with Marianna Hunt September 17, 2019 ORIGINAL POST: https://www.telegraph.co.uk/investing/funds/millennial-investor-nine-months-bets-performing/ At the start of this year I decided to put my money where my mouth is and see if I could save up enough money for a house deposit using the stock market.  Now we’re …

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Asset Manager Websites Least Trusted By Consumers, Study Says

Asset Manager Websites Least Trusted By Consumers, Study Says From Financial Advisor with Jacqueline Sergeant September 13, 2019 Original Post Investors want to view websites with clear and understandable information—yet that’s not what they’re getting from asset management companies, according to new research. Instead, investors are being fed complex content that takes longer to digest …

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PLAIN Oslo 2019

Clear Communication – Clear Results | PLAIN Oslo 2019

Clear Communication – Clear Results | PLAIN Oslo 2019 25-27th September 2019 On September 25-27, over 100 speakers from over 22 countries will travel to Oslo to discuss the importance of plain language. In what promises to be an exciting event, #PLAIN2019 will host a variety of guest speakers and seminars. VisibleThread’s VP of Customer …

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https://www.telegraph.co.uk/investing/news/harder-read-academic-paper-chess-97pc-investment-firms-use-language/

‘Harder to read than an academic paper on chess’: 97pc of investment firms use language no one understands

‘Harder to read than an academic paper on chess’: 97pc of investment firms use language no one understands From The Telegraph with Harry Brennan September 4, 2019 Investors are highly likely to misunderstand or be misled by communications from the firms that look after their money, as new research finds 97pc of asset managers use …

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How clearer communications cut call center costs

The Content Tax You Make Your Customers Pay To Read

The Content Tax You Make Your Customers Pay To Read Original Post – business2community.com  It’s true. Our attention spans are diminishing. This is largely the result of too much content, too much distraction and not enough customer engagement marketing.  Our brains are incredible organs. (Don’t believe all the hype around goldfish and memories!) However, they …

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BlackRock website ‘least readable’: study

BlackRock website ‘least readable’: study From Ignites Europe with Mary McDougall Published: August 30, 2019 Original Post Here BlackRock’s website has been ranked lowest in terms of readability in an annual study of 60 of the largest asset managers’ online presence. The US firm was found to have the hardest to understand and least accessible …

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2019 Asset Management Website Clarity Cover-297x210

Investors left in the dark – Asset Management firms not communicating clearly in 2019

Investors left in the dark – Asset Management firms not communicating clearly in 2019 Research from VisibleThread shows that Manulife Asset Management, Legal & General Investment Management and Macquarie Asset Management among the poorest communicators BALTIMORE, Aug. 29, 2019 – VisibleThread’s latest research shows that the top 60 asset management firms’ websites continue to be unreadable. All …

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