Category - Blog

Hasta la vista to bad content

Say “Hasta la vista” to bad content!

Say “Hasta la vista” to bad content! For years now, we’ve been witnessing the content marketing explosion. One of its main effects is that, today, all organizations are now publishers. But many don’t understand the importance of having a brand voice.  The explosion is still growing, with the content marketing industry estimated to be worth …

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Whitelist and Lix support for Readability and Email Server (and a few other bits too!)

Whitelist and LIX support for Readability / Email Server (and a few other bits too!) We have just rolled out some exciting new updates to our Readability and Email Server cloud users. To try out any of these features simply browse to readability.visiblethread.com.  Whitelisting of words and phrases for Readability and Email Server LIX Readability …

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FAR Requirements

How to extract FAR clauses from RFPs in under 3 minutes

How to extract FAR clauses from RFPs in under 3 minutes If you’re a contracts or proposal manager working US federal programs, you’ll know the importance of the FAR (Federal Acquisition Regulations) and DFAR (Defense Federal Acquisition Regulations). And contractors working army contracts also review AFARS (Army Federal Acquisition Regulation Supplement). You need to carefully review certain …

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98% of asset management firm websites are unreadable

98% of asset management firm websites are unreadable We regularly check the readability score of the written communication that governments and specific sectors create. You can see our past reports here. In June, our attention returned to the asset management industry. We published our 1st asset management research report in 2016. Suffice to say the …

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VisibleThread and ClearMark Awards recognizes plain language superstars

VisibleThread and ClearMark Awards recognizes plain language superstars The Center for Plain Language hosted the annual ClearMark Awards this month. These awards promote the use of clear writing in North American organizations. It judges entrants in various categories based on their use of clean, plain language. VisibleThread sponsored the event.  We’re pleased to associate with …

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Mark Zuckerberg - Plain language tool

The Facebook User Agreement as seen by the Algorithms

The Facebook User Agreement as seen by the Algorithms Yesterday, Senator Kennedy from Louisiana slammed Facebook saying, “Your user agreement sucks!” We analyzed it with our plain language tool.  We collected some data for the software and legal experts out there. Not a big surprise, it does suck! It has lots of long sentences, passive …

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VisibleThread Docs 3.0 what’s new

VisibleThread Docs 3.0 what’s new NOTE: May 15, 2018 – The VT Docs 3.0 update pack is now available for on-premise customers with up to date subscriptions. Contact support@visiblethread.com for instructions and download links. Our latest VT Docs 3.0 release has many extensions that we think you’ll love. In this post, I’ll give a full overview of …

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CDC Banned Words Image

What Trump’s 7 Banned Words for the CDC Highlight About Corporate Communications Challenges

What Trump’s 7 Banned Words for the CDC Highlight About Corporate Communications Challenges   On December 15th, the Washington Post reported that the white house told the CDC (Center for Disease Control) not to use 7 specific words in their communications. The 7 banned words were: “vulnerable,” “entitlement,” “diversity,” “transgender,” “fetus,” “evidence-based” and “science-based”. Various …

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Content is no longer king

Content is no longer king. What is your readability score?

Content is no longer king. What is your readability score? Marketers have been claiming that content is king for too long. Rather than creating lots of content, focus on the readability score of your content. That’s what the smart money is doing now. Content marketing is not new. The first evidence of a brand using …

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