Category - Blog

Plain Language 6

Brave new world: How technology has changed language forever

Brave new world: How technology has changed language forever The advent of buzzwords, acronyms, emoji’s and other technology changed language forever, but companies should remember that clear writing is the key to winning customers. Technology has transformed language. The change has been a long time coming, but accelerated around the turn of the millennium. The …

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Readability Whitelisting now Live for VisibleThread Docs

Readability Whitelisting now Live for VisibleThread Docs We pushed “Readability Whitelisting” live earlier this week on our cloud servers. For on-premise users, this will be a part of our next release. What does Readability Whitelisting do? It allows VisibleThread Docs users exclude certain phrases from both readability calculations; Readability and Grade Level. To be concrete, let’s assume you …

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Coincise message 3

No room for rambling: send your customers a clear and concise message

No room for rambling: send your customers a clear and concise message You need to talk to your customers using plain language. Otherwise they won’t hear you above the noise   There are many aspects of running a business. You need to consider finances, sales, strategy, and more. Another key aspect of running a business …

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vc

VC Blogs Are Burying Their Own Message – causing ‘cognitive churn’

VC Blogs Are Burying Their Own Message – causing ‘cognitive churn’ We analyzed the blogs of five leading VCs with our readability software to see if they matched their business acumen. Aspiring entrepreneurs often turn to the blogs of VCs (Venture Capitalists) as a way to quickly learn about start-ups. They share critical insights into …

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How To Make $801,732 By Speaking Like A 12-Year-Old

How To Make $801,732 By Speaking Like A 12-Year-Old In 2004, the Department of Revenue in Washington decided to make their language so simple, a 12-year-old could understand it. From their website to the letters they sent, they rewrote all content using plain language guidelines. No jargon, no acronyms, just content so simple any 7th …

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UK GOV Style Guide – No more eg, and ie – How to quantify the impact of these changes

UK GOV Style Guide – No more eg, and ie – How to quantify the impact of these changes Recently, the UK’s Government Digital Service updated its UK GOV style guide. In an effort to make content more accessible, they now discourage the use of Latin abbreviations. Examples like ‘ie’ and ‘eg’. We’ve seen similar …

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The Content Tax: Understanding the Real Content Cost Shared by Government and Private Industry

The Content Tax: Understanding the Real Content Cost Shared by Government and Private Industry If you’ve spent any time with your legal team, you know that content carries liability. A certain degree of risk is present every time we communicate. How much risk may vary by industry, the nature of the communication and to whom …

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