Category - Content Marketing

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Spelling mistakes on websites – How to kill your online credibility

Spelling mistakes on websites – How to kill your online credibility Avoid making spelling mistakes on websites Have you ever left a job interview realizing you had a stain on your shirt? Or a blouse in need of an iron? First impressions count. So, why are websites riddled with misspellings? Have a look at this, from a …

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On the Web, context kills, speed saves – guest post from Gerry McGovern

On the Web, context kills, speed saves Guest post from Gerry McGovern You need to find someone to clean your house. Does it help when you arrive at a website and it says: “Looking for a cleaner? We clean your house so you don’t have to. And that saves you lots of time, which we know …

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Measuring web content readability and consistency for universities – Webinar Slides and Recording

Measuring web content readability and consistency for universities Webinar Slides and Recording Measuring web content readability and consistency is critical for universities where student acquisition and retention are big drivers. Poor content reflects badly on your institution, and puts a cognitive burden on students trying to complete tasks online. it can even lead to lost business. …

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Measuring web content readability and consistency for universities – Webinar Slides and Recording

Measuring web content readability and consistency for universities – Webinar Slides and Recording Clear & consistent web content is critical for universities where student acquisition and retention are big drivers. Poor content reflects badly on your institution, and puts a cognitive burden on students trying to complete tasks online. it can even lead to lost …

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How Transparent are Corporate Privacy Statements?

How Transparent are Corporate Privacy Statements? Corporate Privacy Statements are under more scrutiny than ever, especially in light of recent revelations about the NSA’s PRISM surveillance system. In fact, many companies are so concerned about reputational damage, they have issued specific statements about consumer privacy and transparency, including; Google, Facebook, Microsoft and Apple. Now, if you want to find out what type of …

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Do US Health Providers use Consistent Terminology?

Do US Health Providers use Consistent Terminology? In the US, the affordable care act introduces new rights for consumers. The aim is to make health insurance policies easier to understand and accessible to all. The act mandates a uniform glossary of terms so that consumers can make fair comparisons between provider health plans. Do US Health …

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VisibleThread Applying VisibleThread to your Proposal Process - Download

Free eBook – Applying VisibleThread to the Proposal Process.

Free eBook – Applying VisibleThread to the Proposal Process. When we work with customers, we are commonly asked how VisibleThread fits into the proposal development process. As a result, our support team have created a free ebook highlighting where VisibleThread helps speed up and improve the quality of your proposals. Some of the topics we cover: …

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