Category - Content Marketing

FAR Requirements

How to extract FAR clauses from RFPs in under 3 minutes

How to extract FAR clauses from RFPs in under 3 minutes If you’re a contracts or proposal manager working US federal programs, you’ll know the importance of the FAR (Federal Acquisition Regulations) and DFAR (Defense Federal Acquisition Regulations). And contractors working army contracts also review AFARS (Army Federal Acquisition Regulation Supplement). You need to carefully review certain …

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Manager websites need some work, analysis shows

Manager websites need some work, analysis shows From Pensions & Investments with Rick Baert Published: July 23, 2018 Original Post: https://www.pionline.com/article/20180723/PRINT/180729963/manager-websites-need-some-work-analysis-shows Money managers have vague, poorly written websites. That’s the general view of an analysis by VisibleThread, a software provider and website analysis firm. Its 2018 Asset Management Website Clarity Index report ranks money managers …

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98% of asset management firm websites are unreadable

98% of asset management firm websites are unreadable We regularly check the readability levels of the written communication that governments and specific sectors create. You can see our past reports here. In June, our attention returned to the asset management industry. We published our 1st asset management research report in 2016. Suffice to say the …

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VisibleThread and ClearMark Awards recognizes plain language superstars

VisibleThread and ClearMark Awards recognizes plain language superstars   The Center for Plain Language hosted the annual ClearMark Awards this month. These awards promote the use of clear language in North American organizations. It judges entrants in various categories based on their use of clean, plain language. VisibleThread sponsored the event and we’re pleased to …

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The Facebook User Agreement as seen by the Algorithms

The Facebook User Agreement as seen by the Algorithms   Yesterday Senator Kennedy from Louisiana slammed Facebook saying, “Your user agreement sucks!” We analyzed it with our language compliance tool and collected some data for the software and legal experts out there. Not a big surprise, it does suck! See below, it has lots of …

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VisibleThread Docs 3.0 what’s new

VisibleThread Docs 3.0 what’s new NOTE: May 15, 2018 – The VT Docs 3.0 update pack is now available for on-premise customers with up to date subscriptions. Contact support@visiblethread.com for instructions and download links. Our latest VT Docs 3.0 release has many extensions that we think you’ll love. In this post, I’ll give a full overview of …

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Ireland Minister of Communications meets VisibleThread to discuss Clarity in Gov Communications

Ireland Minister of Communications meets VisibleThread to discuss Clarity in Gov Communications Eric Muraven, VisibleThread’s Vice-President of Strategic Alliances and Partners, recently attended an Enterprise Ireland event in Toronto, Canada. Also in attendance were: Minister Denis Naughten, Irish Minister for Communications, Climate Action and Environment, Ambassador Jim Kelly, Ireland’s ambassador to Canada, and Other Irish …

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CDC Banned Words Image

What Trump’s 7 Banned Words for the CDC Highlight About Corporate Communications Challenges

What Trump’s 7 Banned Words for the CDC Highlight About Corporate Communications Challenges   On December 15th, the Washington Post reported that the white house told the CDC (Center for Disease Control) not to use 7 specific words in their communications. The 7 banned words were: “vulnerable,” “entitlement,” “diversity,” “transgender,” “fetus,” “evidence-based” and “science-based”. Various …

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Content is no longer king

Are you paying attention to readability? Content is no longer king

Are you paying attention to readability? Content is no longer king   Marketers have been claiming that content is king for too long. Rather than creating lots of content, focus on the readability score of your content. That’s what the smart money is doing now. Content marketing is not new. The first evidence of a …

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COPS

COPS and CDC are plain language superheroes!

COPS and CDC are plain language superheroes! COPS and CDC have increased their plain language score recently, and citizens are reaping the benefits   “It’s only words, and words are all I have.” This is the chorus to a famous Bee Gees song, but it’s also the reality citizens face to access government services. Information …

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