Stand out from the crowd with clear, simple messaging that your customers will read



 Produce amazing content that compels your customers to take action



Deliver consistent messaging across all your online and offline content

VisibleThread is a content analysis tool for Marketing Communications Teams. It instantly improves the clarity and message consistency of your online and offline content. Digital Marketing teams score documents and full websites in minutes, saving days.

  • Review 1000’s of Documents & Web Pages in minutes
  • Deliver Consistent Messaging Across All Media
  • Increase Engagement and Customer Action
  • Review Pre & Post Publication Content
  • Reduce Customer Service Queries
  • Vet 3rd Party Contributor Content
  • Remove Ambiguity & Confusion

We highlight poor readability, risky and inconsistent brand content with actionable scorecards. With our content analysis solution, readers can more easily complete tasks, understand your message, and find the right content, quickly.




“VisibleThread helps us to understand the readability of the information we put out there. We are actively working on changing this. On bringing up our readability status, so that we can actually make sure that people understand what it is that we want them to do. People don’t read on the web they scan. People use the web to find information and actually do stuff. And clear language builds trust.”
Jacqui van Teulingen
Head, Digital Service Standard DTO / Australian Government
“The Department is responsible for many projects and initiatives and we want to ensure that we are conveying the message clearly on the website. VisibleThread showed us the areas for improvement. The results and scoring from the scans helped us to gain a lot of traction on the project and to influence our management on why this project was so important.”
Niamh Buckley
Department of Communications, Energy and Natural Resources / Ireland


Scans in Seconds

  • Websites and Word or PDF documents
  • Pre-publication website content & documents
  • Post-publication website content & documents
  • Analyze instantly from your browser using our Bookmarklet plug-in

Flags Specific Clarity Issues

  • Sentences that are too long
  • Passive voice
  • Readability score down to page and paragraph level
  • Education level required to understand your content
Web Clarity

Manages Brand Risk

Good/Bad Language will help Marketing Teams to identify complex, off-brand, out-dated or clichéd terms, using customized dictionaries.

For example:

  • for Higher Ed you might check specific course names are consistently mentioned,
  • in Financial Services, you might check that current rates are consistent across affiliate sites
  • in an Insurance scenario, you might search for “customer”, “member” and “client”. You may find these used inconsistently

Discovers Problem Content

  • Scan your entire website for non-compliant legacy documents
  • Identify customer relevant keywords that you’re using too often or not often enough
  • Identify broken links and spelling errors
Doc Clarity View

Ranks Your Site Against Competitors

  1. Scan any website’s content simply by entering the website URL.
  2. The analysis takes a couple of minutes. Once complete, you will see a report ranking your site against a selection of sites.
  3. We base our ranking on language clarity metrics including; long sentence density, average sentence length, passive language density and readability.