HOW WE CAN HELP YOU

CLEAR

TRANSPARENT COMMUNICATIONS

Stand out from the crowd with clear, simple messaging that your customers will read

STRONG

CUSTOMER ENGAGEMENT

 Produce amazing content that compels your customers to take action

BETTER

BRAND CONSISTENCY

Deliver consistent messaging across all your online and offline content

VisibleThread is a readability and content clarity analysis tool for Marketing Communications Teams. It instantly improves the clarity and message consistency of your online and offline content. Digital Marketing teams score documents and full websites in minutes, saving days.
  • Review 1000’s of Documents & Web Pages for Readability in minutes
  • Deliver Consistent Messaging Across All Media
  • Increase Engagement and Customer Action
  • Review Pre & Post Publication Content
  • Reduce Customer Service Queries
  • Vet 3rd Party Contributor Content
  • Remove Ambiguity & Confusion

We highlight poor readability, risky and inconsistent brand content with actionable scorecards. With our content clarity solution, readers can more easily complete tasks, understand your message, and find the right content, quickly.

TRUSTED AND LOVED BY

 

“People need well written and accurate information. I want them to be able to find information they understand and that’s the value of our website. Our ability to present information clearly has been due to VisibleThread. I really appreciate that and how well it helps us do our work.”
Lindsay Dudbridge
Manager | Clinical Content / American Society of Clinical Oncology
HOW IT WORKS

Scans in Seconds

  • Websites and Word or PDF documents
  • Pre-publication website content & documents
  • Post-publication website content & documents
  • Analyze instantly from your browser using our Bookmarklet plug-in

Flags Specific Content Clarity Issues

  • Sentences that are too long
  • Passive voice
  • Readability score down to page and paragraph level
  • Education level required to understand your content
Web Clarity

Manages Brand Risk

Good/Bad Language will help Marketing Teams to identify complex, off-brand, out-dated or clichéd terms, using customized dictionaries.

For example:

  • for Higher Ed you might check specific course names are consistently mentioned,
  • in Financial Services, you might check that current rates are consistent across affiliate sites
  • in an Insurance scenario, you might search for “customer”, “member” and “client”. You may find these used inconsistently
Off-brand-consistency

Content Discovery

  • Scan your entire website for non-compliant legacy documents
  • Identify customer relevant keywords that you’re using too often or not often enough
  • Identify broken links and spelling errors
Doc Clarity View

Ranks Your Site Against Competitors

  1. Scan any website’s content simply by entering the website URL.
  2. The analysis takes a couple of minutes. Once complete, you will see a report ranking your site against a selection of sites.
  3. We base our ranking on language clarity metrics including; long sentence density, average sentence length, passive language density and readability.
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