15SepThe pension ticking time bomb: why we need more claritySeptember 15, 2017by Claire Masonin Content MarketingThe pension ticking time bomb: why we need more clarity There are many issues with our pension policies, including the fact that we aren’t saving for them! A large part of the problem is how pension providers communicate. They need to up their game and communicate in plain language – or else governments are going …Read More
14SepGDPR & Plain Language – How To Be CompliantSeptember 14, 2017by Fergalin Content MarketingGDPR & Plain Language – How To Be Compliant GDPR (General Data Protection Regulation) applies to all companies operating within the EU. US and international companies with an EU customer base must also comply. The mandate becomes law on 28th May 2018, and non-compliant companies risk forfeiting between 2%-4% of top line revenue. One of the core …Read More
8SepFixing the Engine: The Car Hire Industry Must Resolve its Communication ProblemSeptember 8, 2017by Fergalin Content MarketingFixing the Engine: The Car Hire Industry Must Resolve its Communication Problem The car rental industry is synonymous with poor customer service and badly-worded policies. It is time it started communicating in plain English for the benefit of customers Picture the scene: after a tiring flight, you wait in line to pick up your …Read More
1SepTweeting the way forward: How Twitter has changed languageSeptember 1, 2017by Fergalin Content MarketingTweeting our way forward: How Twitter has changed language Twitter’s 140-character limit has had huge ramifications for language. Corporations need to pay attention to these trends as they look to craft their own message with plain language In July 2006, an online news and social networking service was launched, called Twitter. Users were restricted to post 140 …Read More
25AugAll that you can’t leave behind: the language behind BrexitAugust 25, 2017by Fergalin Content MarketingAll that you can’t leave behind: the language behind Brexit The messaging behind the Brexit referendum campaign and subsequent planning has been characterised by bad English. It should act as a warning for companies everywhere On June 23rd, 2016, the United Kingdom of Great Britain and Northern Ireland went to the polls. The people …Read More
23AugIreland Prime Minister Leo Varadkar Meets with VisibleThread to Discuss New Partnerships, GrowthAugust 23, 2017by Giovanni Maieliin Content Marketing, NewsIreland Prime Minister Leo Varadkar Meets with VisibleThread to Discuss New Partnerships, Growth VisibleThread’s Eric Muraven and Taoiseach Leo Varadkar discussed VisibleThread’s drive to promote plain language, as well as the company’s partnership with Canadian tech company OpenText By Eric Muraven, VP of Partners and Alliances, VisibleThread This week, I was honoured to meet …Read More
18AugContent Consistency is king: steer clear of your own “fake news”August 18, 2017by Fergalin Content MarketingContent Consistency is king: steer clear of your own “fake news” Being consistent and using plain language will strengthen your brand promise in the eyes of your customers The term ‘fake news’ has dominated media headlines around the world over the past year. As the term suggests, the public has lost trust in many …Read More
10AugThe sound of success: How plain English is boosting Kid Rock’s Senate bidAugust 10, 2017by Fergalin Content MarketingThe sound of success: How plain English is boosting Kid Rock’s Senate bid The musician is using plain language to generate support for his Senate bid in Michigan, but challenges remain On July 12th, 2017, the rapper, producer and actor Kid Rock announced his candidacy for the US Senate. The Michigan native made the …Read More
10AugBrave new world: How technology has changed language foreverAugust 10, 2017by Fergalin Content MarketingBrave new world: How technology has changed language forever The advent of buzzwords, acronyms and emojis has changed language forever, but companies should remember that the key to winning customers is clear English Technology has transformed language. The change has been a long time coming, but accelerated around the turn of the millennium. The …Read More
21JulReadability Whitelisting now Live for VisibleThread DocsJuly 21, 2017by EoinWrenin NewsReadability Whitelisting now Live for VisibleThread Docs We pushed “Readability Whitelisting” live earlier this week on our cloud servers. For on-premise users, this will be a part of our next release. What does Readability Whitelisting do? It allows VisibleThread Docs users exclude certain phrases from both readability calculations; Readability and Grade Level. To be concrete, let’s assume you …Read More
