How automation drives higher efficiency and better pWIN rates How would you describe your current proposal management process? Do you use color-team vernacular; pink,red, gold etc? Do you have a capture planning stage? Maybe you use a Shipley process or some variation. Now when you think about your process, how much of the work is …
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The Fallacy of the Sophisticated Customer You know your customers, right? You’ve done your buyer persona mapping. You know that your target customer is highly educated. Possibly an executive, maybe even C-level. Sophisticated, for sure. So what if I told you that your communications and brand voice should be easy to understand? Simple enough for the average …
What’s behind the Flesch Reading Ease Test? Ever dipped your toes into the world of readability? Then you’ll likely have come across the Flesch Reading Ease Test. It’s the industry standard for measuring how easy (or not) a text is for someone to read. It’s ironic that, with such a complex name, it’d probably fail …
The plain language impact on your call center staff Our series of interviews with Jack Nelson (former Executive Vice President of Operations for CVS Caremark) concludes as we explore the role of plain language in healthcare communications. Jack’s current role sees him take care of PBM (Pharmacy Benefit Manager) Operations and its large, fast-paced call …
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The importance of empathy in customer experience. The second article in our series of three (view the first article here) interviews with Jack Nelson strikes on a recurring theme. The notion that healthcare is a hugely emotional topic. Jack has seen this first-hand. He has 25 years of experience working in the US healthcare industry, …
VT Readability 2.3 is now available to download for our on-premise customers. To download the latest upgrade, contact our support team at support@visiblethread.com This release includes updates to core Readability features as well as support for teams in Readability and Insights Reports. These features were rolled out to our cloud customers last Month. For more …
The productivity paradigm within the healthcare industry Recently, we caught up with Jack Nelson, former Executive Vice President of Operations for CVS Caremark. Jack has over 25 years of experience working in the US healthcare industry. In his former role he took care of Core PBM (Pharmacy Benefit Manager) Operations, and is a dedicated member …
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How plain language cuts call center costs How do you keep call center costs down? You could: Track agents’ performance Address training needs Change up staffing models Consider outsourcing No doubt you’re already looking into a few of these. But there’s something that many organizations overlook, that could make a huge difference to your …
VT Readability Version 2.3 Released to Cloud Customers VT Readability version 2.3 is now available to all cloud customers. This release includes updates to core VT Readability features as well as the VT Insights dashboards. Major highlights in this release include: Support for Teams in Readability and Insights Support for language specific watchwords The ability …
The Content Tax You Make Your Customers Pay To Read It’s true. Our attention spans are diminishing. This is largely the result of too much content, too much distraction and not enough customer engagement marketing. Our brains are incredible organs. (Don’t believe all the hype around goldfish and memories!) However, they simply can’t cope with …
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