11Oct“No Deal” – Brexit information baffles the public, inaccessible to 73%* of the UK populationOctober 11, 2018by Evelyn Wolfin Content Marketing“No Deal” – Brexit information baffles the public, inaccessible to 73%* of the UK population This September, Google reported that the most searched questions in the UK related to Brexit. The public is looking for clear communication on what the UK’s departure from the EU will mean. And, they are looking to the government to …Read More
10OctWhy Top Tasks & Readability Analysis Matter for the Canadian Government’s Digital StrategyOctober 10, 2018by Evelyn Wolfin Content MarketingWhy Top Tasks & Readability Analysis Matter for the Canadian Government’s Digital Strategy A Readability Analysis of the Canadian Government’s Top Tasks Read on below or access the complete report in PDF format here. Since 2013, the Canadian Government has adopted an approach to web design that focuses on the top tasks that web visitors …Read More
14SepSay “Hasta la vista” to bad content!September 14, 2018by Giovanni Maieliin Content MarketingSay “Hasta la vista” to bad content! For years now, we’ve been witnessing the content marketing explosion. One of its main effects is that, today, all organizations are now publishers. The explosion is still growing, with the content marketing industry estimated to be worth $412 billion by 2021. However, marketing teams are often ill-equipped to …Read More
28AugHow to decide what is a good readability score?August 28, 2018by Fergal McGovernin Content MarketingHow to decide what is a good readability score? When you first launch a plain language program and start scoring for readability, one of the first questions you’ll hear is; “what’s a good readability score?”. It’s a great question, and like many simple questions, it can be hard to provide a good answer. Here’s a …Read More
20AugHow to extract FAR clauses from RFPs in under 3 minutesAugust 20, 2018by Fergal McGovernin RFP-ProposalHow to extract FAR clauses from RFPs in under 3 minutes If you’re a contracts or proposal manager working US federal programs, you’ll know the importance of the FAR (Federal Acquisition Regulations) and DFAR (Defense Federal Acquisition Regulations). And contractors working army contracts also review AFARS (Army Federal Acquisition Regulation Supplement).Read More
15MayVisibleThread and ClearMark Awards recognizes plain language superstarsMay 15, 2018by Giovanni Maieliin Content MarketingVisibleThread and ClearMark Awards recognizes plain language superstars The Center for Plain Language hosted the annual ClearMark Awards this month. These awards promote the use of clear language in North American organizations. It judges entrants in various categories based on their use of clean, plain language. VisibleThread sponsored the event and we’re pleased to …Read More
11AprThe Facebook User Agreement as seen by the AlgorithmsApril 11, 2018by John Nolanin Content MarketingThe Facebook User Agreement as seen by the Algorithms Yesterday Senator Kennedy from Louisiana slammed Facebook saying, “Your user agreement sucks!” We analyzed it with our language compliance tool and collected some data for the software and legal experts out there. Not a big surprise, it does suck! See below, it has lots of …Read More
5JanWhat Trump’s 7 Banned Words for the CDC Highlight About Corporate Communications ChallengesJanuary 5, 2018by Fergal McGovernin Content MarketingWhat Trump’s 7 Banned Words for the CDC Highlight About Corporate Communications Challenges On December 15th, the Washington Post reported that the white house told the CDC (Center for Disease Control) not to use 7 specific words in their communications. The 7 banned words were: “vulnerable,” “entitlement,” “diversity,” “transgender,” “fetus,” “evidence-based” and “science-based”. Various …Read More
6NovAre you paying attention to readability? Content is no longer kingNovember 6, 2017by Fergal McGovernin Content MarketingAre you paying attention to readability? Content is no longer king Marketers have been claiming that content is king for too long. Rather than creating lots of content, focus on the readability score of your content. That’s what the smart money is doing now. Content marketing is not new. The first evidence of a …Read More
5OctCOPS and CDC are plain language superheroes!October 5, 2017by Claire Masonin Content MarketingCOPS and CDC are plain language superheroes! COPS and CDC have increased their plain language score recently, and citizens are reaping the benefits “It’s only words, and words are all I have.” This is the chorus to a famous Bee Gees song, but it’s also the reality citizens face to access government services. Information …Read More
