Blog

11
Oct

“No Deal” – Brexit information baffles the public, inaccessible to 73%* of the UK population

“No Deal” – Brexit information baffles the public, inaccessible to 73%* of the UK population This September, Google reported that the most searched questions in the UK related to Brexit. The public is looking for clear communication on what the UK’s departure from the EU will mean. And, they are looking to the government to …

10
Oct

Why Top Tasks & Readability Analysis Matter for the Canadian Government’s Digital Strategy

Why Top Tasks & Readability Analysis Matter for the Canadian Government’s Digital Strategy A Readability Analysis of the Canadian Government’s Top Tasks Read on below or access the complete report in PDF format here.  Since 2013, the Canadian Government has adopted an approach to web design that focuses on the top tasks that web visitors …

9
Oct

How to write for your customers, not for you

How to write for your customers, not for you From BDaily News with Fergal McGovern Published: October 11, 2018 Original Post: https://bdaily.co.uk/articles/2018/10/11/how-to-write-for-your-customers-not-for-you   Videos and podcasts may be everywhere, but written communication is what drives organisations. Think of the following ways you interact with your customers: Websites Product descriptions Emails Newsletters Chatbot scripts (for that …

8
Oct

Technology can help workers improve their written communication skills

Technology can help workers improve their written communication skills From HR News with Fergal McGovern Published: August 29, 2018 Original Post: https://hrnews.co.uk/technology-can-help-workers-improve-their-written-communication-skills/   The written word is still used extensively in our organisations. Just think of website content, FAQ documents, contracts, terms and conditions, customer journey drips, scripts for live chat… or your inbox. Emails …

8
Oct

Clear communication: empowering non-native (and native) English speakers to write better

Clear communication: empowering non-native (and native) English speakers to write better From HRZone with Fergal McGovern Published: September 5, 2018 Original Post: https://www.hrzone.com/talent/development/clear-communication-empowering-non-native-and-native-english-speakers-to-write   Clear communications are essential for organisations to function properly and it’s up to HR to come up with smart solutions to make this happen. Organisations rely on written communication. Website content, …

24
Sep

The Most, and Least, Readable Asset Manager Websites

The Most, and Least, Readable Asset Manager Websites From Wealth Management.com with Diana Britton Published: September 21, 2018 Original Post: https://www.wealthmanagement.com/industry/most-and-least-readable-asset-manager-websites   The 2018 Clarity Index, compiled by software company VisibleThread, ranks asset managers by the clarity of the language on their websites. The information that’s distributed to investors by financial services firms is being …

19
Sep

VisibleThread at Digital Government Conference 2018

VisibleThread at Digital Government Conference 2018 VisibleThread is an exhibitor at this year’s Digital Government Conference in Dublin, Ireland. The conference is organized by EOLAS magazine. Ireland is evolving digitally. The country has a vibrant tech scene and people are consuming services online. From banking to booking holidays, digital has impacted the way people do …

17
Sep

Seeking an edge, more managers beef up websites to woo clients

Seeking an edge, more managers beef up websites to woo clients From Pensions & Investments with Rick Baert Published: September, 2018 Original Post: http://www.pionline.com/article/20180913/ONLINE/180919935/seeking-an-edge-more-managers-beef-up-websites-to-woo-clients   Institutional money managers’ websites — long saddled by jargon and vague investment descriptions — are playing a more important role as a portal for showcasing managers’ capabilities in an increasingly competitive …

14
Sep

Say “Hasta la vista” to bad content!

Say “Hasta la vista” to bad content! For years now, we’ve been witnessing the content marketing explosion. One of its main effects is that, today, all organisations are now publishers. The explosion is still growing, with the content marketing industry estimated to be worth $412 billion by 2021. However, marketing teams are often ill-equipped to …