Brand Voice - Sophisticated Customer

The Fallacy of the Sophisticated Customer

The Fallacy of the Sophisticated Customer You know your customers, right? You’ve done your buyer persona mapping. You know that your target customer is highly educated. Possibly an executive, maybe even C-level. Sophisticated, for sure. So what if I told you that your communications and brand voice should be easy to understand? Simple enough for the average …

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Readability - Confusion

What’s behind the Flesch Reading Ease Test?

What’s behind the Flesch Reading Ease Test? Ever dipped your toes into the world of readability? Then you’ll likely have come across the Flesch Reading Ease Test. It’s the industry standard for measuring how easy (or not) a text is for someone to read. It’s ironic that, with such a complex name, it’d probably fail …

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The plain language impact on your call center staff

The plain language impact on your call center staff Our series of interviews with Jack Nelson (former Executive Vice President of Operations for CVS Caremark) concludes with an exploration of the role of plain language in healthcare communications. Jack’s current role sees him take care of PBM (Pharmacy Benefit Manager) Operations and its large, fast-paced …

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VT Readability 2.3 now available on-premise

VT Readability 2.3 is now available to download for our on-premise customers. To download the latest upgrade, contact our support team at support@visiblethread.com This release includes updates to core Readability features as well as support for teams in Readability and Insights Reports. These features were rolled out to our cloud customers last Month. For more …

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Words matter. Why you need to measure your tone of voice

Words matter. Why you need to measure your tone of voice Plain language is writing that is clear and understandable for the people reading it. Organizations who communicate best with their customers understand what their buyers are looking for. Now, not all buyers are at the same point on their purchasing journey. Some may be …

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“No Deal” – Brexit information baffles the public, inaccessible to 73%* of the UK population

“No Deal” – Brexit information baffles the public, inaccessible to 73%* of the UK population This September, Google reported that the most searched questions in the UK related to Brexit. The public is looking for clear communication on what the UK’s departure from the EU will mean. And, they are looking to the government to …

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Canada - Top Task Report

Why Top Tasks & Readability Analysis Matter for the Canadian Government’s Digital Strategy

Why Top Tasks & Readability Analysis Matter for the Canadian Government’s Digital Strategy A Readability Analysis of the Canadian Government’s Top Tasks Read on below or access the complete report in PDF format here.  Since 2013, the Canadian Government has adopted an approach to web design that focuses on the top tasks that web visitors …

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Hasta la vista to bad content

Say “Hasta la vista” to bad content!

Say “Hasta la vista” to bad content! For years now, we’ve been witnessing the content marketing explosion. One of its main effects is that, today, all organizations are now publishers. The explosion is still growing, with the content marketing industry estimated to be worth $412 billion by 2021. However, marketing teams are often ill-equipped to …

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Readability Score d

How to decide what is a good readability score?

How to decide what is a good readability score? When you first launch a plain language program and start scoring for readability, one of the first questions you’ll hear is; “what’s a good readability score?”. It’s a great question, and like many simple questions, it can be hard to provide a good answer. Here’s a …

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FAR Requirements

How to extract FAR clauses from RFPs in under 3 minutes

How to extract FAR clauses from RFPs in under 3 minutes If you’re a contracts or proposal manager working US federal programs, you’ll know the importance of the FAR (Federal Acquisition Regulations) and DFAR (Defense Federal Acquisition Regulations). And contractors working army contracts also review AFARS (Army Federal Acquisition Regulation Supplement). You need to carefully review certain …

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