Blog

11
Oct

“No Deal” – Brexit information baffles the public, inaccessible to 73%* of the UK population

“No Deal” – Brexit information baffles the public, inaccessible to 73%* of the UK population This September, Google reported that the most searched questions in the UK related to Brexit. The public is looking for clear communication on what the UK’s departure from the EU will mean. And, they are looking to the government to …

10
Oct

Why Top Tasks & Readability Analysis Matter for the Canadian Government’s Digital Strategy

Why Top Tasks & Readability Analysis Matter for the Canadian Government’s Digital Strategy A Readability Analysis of the Canadian Government’s Top Tasks Read on below or access the complete report in PDF format here.  Since 2013, the Canadian Government has adopted an approach to web design that focuses on the top tasks that web visitors …

14
Sep

Say “Hasta la vista” to bad content!

Say “Hasta la vista” to bad content! For years now, we’ve been witnessing the content marketing explosion. One of its main effects is that, today, all organisations are now publishers. The explosion is still growing, with the content marketing industry estimated to be worth $412 billion by 2021. However, marketing teams are often ill-equipped to …

28
Aug

How to decide what is a good readability score?

How to decide what is a good readability score? When you first launch a plain language program and start scoring for readability, one of the first questions you’ll hear is; “what’s a good readability score?”. It’s a great question, and like many simple questions, it can be hard to provide a good answer. Here’s a …

20
Aug

How to extract FAR clauses from RFPs in under 3 minutes

How to extract FAR clauses from RFPs in under 3 minutes If you’re a contracts or proposal manager working US federal programs, you’ll know the importance of the FAR (Federal Acquisition Regulations) and DFAR (Defense Federal Acquisition Regulations). And contractors working army contracts also review AFARS (Army Federal Acquisition Regulation Supplement).

15
May

VisibleThread and ClearMark Awards recognizes plain language superstars

VisibleThread and ClearMark Awards recognizes plain language superstars   The Center for Plain Language hosted the annual ClearMark Awards this month. These awards promote the use of clear language in North American organizations. It judges entrants in various categories based on their use of clean, plain language. VisibleThread sponsored the event and we’re pleased to …

11
Apr

The Facebook User Agreement as seen by the Algorithms

The Facebook User Agreement as seen by the Algorithms   Yesterday Senator Kennedy from Louisiana slammed Facebook saying, “Your user agreement sucks!” We analyzed it with our language compliance tool and collected some data for the software and legal experts out there. Not a big surprise, it does suck! See below, it has lots of …

5
Jan

What Trump’s 7 Banned Words for the CDC Highlight About Corporate Communications Challenges

What Trump’s 7 Banned Words for the CDC Highlight About Corporate Communications Challenges   On December 15th, the Washington Post reported that the white house told the CDC (Center for Disease Control) not to use 7 specific words in their communications. The 7 banned words were: “vulnerable,” “entitlement,” “diversity,” “transgender,” “fetus,” “evidence-based” and “science-based”. Various …

5
Oct

COPS and CDC are plain language superheroes!

COPS and CDC are plain language superheroes! COPS and CDC have increased their plain language score recently, and citizens are reaping the benefits   “It’s only words, and words are all I have.” This is the chorus to a famous Bee Gees song, but it’s also the reality citizens face to access government services. Information …

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