18AugContent Consistency is king: steer clear of your own “fake news”August 18, 2017by Fergalin Content MarketingContent Consistency is king: steer clear of your own “fake news” Being consistent and using plain language will strengthen your brand promise in the eyes of your customers The term ‘fake news’ has dominated media headlines around the world over the past year. As the term suggests, the public has lost trust in many …Read More
10AugThe sound of success: How plain English is boosting Kid Rock’s Senate bidAugust 10, 2017by Fergalin Content MarketingThe sound of success: How plain English is boosting Kid Rock’s Senate bid The musician is using plain language to generate support for his Senate bid in Michigan, but challenges remain On July 12th, 2017, the rapper, producer and actor Kid Rock announced his candidacy for the US Senate. The Michigan native made the …Read More
10AugBrave new world: How technology has changed language foreverAugust 10, 2017by Fergalin Content MarketingBrave new world: How technology has changed language forever The advent of buzzwords, acronyms and emojis has changed language forever, but companies should remember that the key to winning customers is clear English Technology has transformed language. The change has been a long time coming, but accelerated around the turn of the millennium. The …Read More
21JulReadability Whitelisting now Live for VisibleThread DocsJuly 21, 2017by EoinWrenin NewsReadability Whitelisting now Live for VisibleThread Docs We pushed “Readability Whitelisting” live earlier this week on our cloud servers. For on-premise users, this will be a part of our next release. What does Readability Whitelisting do? It allows VisibleThread Docs users exclude certain phrases from both readability calculations; Readability and Grade Level. To be concrete, let’s assume you …Read More
19JulNo room for rambling: send your customers a clear and concise messageJuly 19, 2017by Fergalin Content MarketingNo room for rambling: send your customers a clear and concise message You need to talk to your customers using plain language. Otherwise they won’t hear you above the noise There are many aspects of running a business. You need to consider finances, sales, strategy, and more. Another key aspect of running a business …Read More
6JulVisibleThread Becomes ‘Select Partner’ in Deltek’s New Product Partner MarketplaceJuly 6, 2017by Giovanni Maieliin Press ReleasesVisibleThread Becomes ‘Select Partner’ in Deltek’s New Product Partner Marketplace Language analytics tool shreds documents in minutes, saving up to 80% of contract review time Baltimore, MD, July 6, 2017 – VisibleThread, today announced that it has become a Deltek ‘Select Partner’ as part of the recently launched Deltek Marketplace. Deltek’s new product partner …Read More
4JulVisibleThread Readability – New ‘Plain Language Tool’ for Business WritersJuly 4, 2017by Giovanni Maieliin NewsVisibleThread Readability – New ‘Plain Language Tool’ for Business Writers From Martech Series with Avinash Duduskar Published: July 04, 2017 Original Post: https://martechseries.com/mts-insights/staff-writers/visiblethread-readability-new-plain-language-tool-for-business-writers/ Producing clear accessible content just got simpler with VisibleThread Readability. The enterprise tool for business and government users analyzes and suggests how to simplify text content using Natural Language …Read More
30JunNew Plain Language Tool for Business Writers Who Want Clear Content & Better User ExperienceJune 30, 2017by Giovanni Maieliin Press ReleasesVisibleThread Readability Removes Gobbledygook for Free — New ‘Plain Language Tool’ for Business Writers Who Want Clear Content & Better User Experience Natural Language Processing Automates Plain Language Analysis BALTIMORE, MD (June 30, 2017) – Producing clear accessible content just got simpler with VisibleThread Readability. The enterprise tool for business & government users analyzes and …Read More
29JunVisibleThread at NCMA World Congress 2017 in ChicagoJune 29, 2017by Giovanni Maieliin Content Marketing, EventsVisibleThread at NCMA World Congress 2017 in Chicago Planning to attend the World Congress 2017 in Chicago next July? Drop by booth #801 to see why 8 of the top 10 US government contractors use VisibleThread for Capture and Business Development. NCMA World Congress 2017, sponsored by VisibleThread, is the National Contract Management Association’s largest education …Read More
26JunThe US government’s websites are so unreadable they actually break their own lawsJune 26, 2017by Giovanni Maieliin NewsThe US government’s websites are so unreadable they actually break their own laws From Quartz with Ephrat Livni Published: June 22, 2017 Original Post: https://qz.com/1010559/the-us-governments-websites-are-so-unreadable-they-actually-break-their-own-laws/ Federal agencies must use plain language. It’s the law. Yet the new 2017 US Government Website Clarity Index (pdf), put together by the content analysis company VisibleThread, shows …Read More
