Industries / Health Insurance
Deliver a Superior Member Experience and Better Star Ratings
When the CMS mandates clear communications, providers demonstrate it with metrics
The U.S. Department of Health and Human Services (HHS) Centers for Medicare & Medicaid Services (CMS) stipulates clarity requirements.
The VisibleThread Language Analysis Platform allows you to:
- Measure and improve content quality across all channels
- Present evidence and metrics back to the CMS
- Show scores to NCQA/CAHPS auditors
- Improve star ratings and get reimbursement dollars
CMS Clarity Requirements
#3.2 Keep your sentences simple and relatively short
Use as few words as possible for each sentence, and one idea per sentence.
#3.1 Write in a conversational style, using active voice
Active voice builds trust. Use it to make your writing style accessible.
#3.7 Don't overuse technical terms and acronyms
Don't use "insider-speak" or jargon that you're reader won't understand.
#3.8 Write as simple as you can for your audience
The average American reads at an 8th grade level. Write simply to be understood.
eBook: Complexity is damaging your Star Ratings
Improve your Star Ratings and reduce cost by embracing plain language
In this eBook learn:
- How measuring content quality leads to better customer experience
- How health insurers can improve Star Ratings and member experience through language
- Why plain language reduces operating costs
- What options you have to manage and improve content at scale
- How to achieve quality improvements in 5 easy steps
Make your plans and content accessible, and easy to understand
Top Scoring Medicare & Medicaid insurers invest time & dollars to make their plans simple & easy to follow. VisibleThread’s Language Analysis Platform will make your plans and documents clearer and simpler within three months. Resulting in increased engagement, customer satisfaction, and profits.
The leading US health insurers use VisibleThread to improve customer experience
Why do 56.6% of Health Insurance companies communicate in an academic tone with too much passive voice?
Your members expect just one thing from you: “Make it easy for me to read and understand!”
It’s not easy we know, that’s why US health insurers use our Language Analysis Platform. It measures readability, provides insights for quality improvement, and simplifies the messaging you deliver to your members and staff.
Research & Ebooks
86.6% of Medicare documents are not accessible to those 65 or over. How do you compare?
Trust in the health insurance industry is declining year on year. This is according to the Edelman Trust Barometer. This loss of trust means consumers are less loyal. Acquiring new customers is becoming more difficult for organizations. How can health insurers regain trust? Clear communication is a proven strategy.Get the report
Enhancing the membership experience - Making your communications clear and compliant
Insurance providers send thousands of membership letters every day. Most are written by subject matter experts using institutional language. Jargon leaves members confused and even anxious. Review an example of how to change membership communication and learn about the benefits to your operations.Get the eBook