Webinar: Plain Language Matters. Making the business case for Financial Services, featuring TD Bank & Deborah Bosley. (Slide Deck & Recording)
Learn from TD Bank, plain language expert Deborah Bosley and VisibleThread how plain language drives better engagement, and more brand trust.
This webinar is now over. We held it on Thursday, September 19th 2019 12pm (EST)
And here is the original webinar description
Financial Services is the least trusted industry, according to the Edelman Trust Barometer 2019. Customers are voicing their frustration with the lack of transparency in the sector.
Trailblazers like TD Bank work with experts like Deborah Bosley and VisibleThread to create plain language programs that restore trust and increase profits.
Join us on September 19th at 12pm EST, and learn about:
- The plain language business case
- How plain language has impacted TD Bank
- Why technology can drive change in your organization
Meet Our Panellists
Taylor-Jane Thompson – TD Canada Trust
Taylor is a Senior Analyst at TD Canada Trust. She has held various roles within the organization over the past 6 years, both in the retail branch and in head office. Taylor has recently led a Clear Language initiative, and is looking forward to expanding the suite of Clear Language documents within TD.
Deborah S. Bosley, Ph.D. – The Plain Language Group
Deborah is the Founder and Principal at The Plain Language Group, LLC. For the past 20 years, she has helped Fortune 100/500 banks and investment firms create written content that is easy for people to understand and use. Her clients have included Bank of America, JPMorgan Chase, KPMG, PwC, TIAA, USBank, Wells Fargo, and TDBank in Canada. Deborah works with financial entities to
- Increase profits, trust, and customer satisfaction
- Create consumer-friendly, plain language written content
- Meet regulatory requirements for “clear and conspicuous” disclosures
VisibleThread helps corporate and government organizations make their words matter. Our solutions help content creators in all business functions ensure clarity and single tone of voice in their written communications. We enable companies to communicate more clearly and drive better brand trust. Customers see better customer engagement, improved user experiences, reduced call center costs, and better compliance levels. We work with visionary global players like Boeing, Sun Life, General Dynamics, the Australian Government and hundreds of organizations striving for clear, consistent communication. Visit www.visiblethread.com