Last week, VisibleThread hosted Optimize25: The Art of Bidding, a two-day online event. It brought together over a thousand proposal, bid, and GovCon professionals from around the world. From AI to leadership, from FAR reform to storytelling, the event tackled one question from every angle: how can we compete and win smarter in 2025 and beyond?
Over ten sessions, industry leaders and proposal experts shared practical strategies to help teams navigate today’s complex RFP landscape. Topics ranged from AI guardrails and prompting best practices to the evolving role of bid writers, leadership in uncertainty, and how to benchmark proposal performance against industry leaders.
The speakers challenged us to think differently about how we write, review, collaborate, and make decisions. The result? A community more connected, informed, and equipped to reimagine how we win.
Highlights from Optimize25
- AI and Proposal Writing – Prompting Tips & Tricks – how structured prompts lead to higher-quality proposals.
- FAR Overhaul – Stop Whining, Start Winning – what regulatory changes mean for GovCon teams and how to stay ahead.
- Benchmarking Your Proposals – why leading teams are rethinking metrics and measuring impact, not just output.
- The Evolving Role of a Bid Writer – moving from reactive writing to strategic communication and leadership.
- Innovating with AI in High-Performing Teams – balancing automation with human judgment to build trust and efficiency.
Get the Full Summary Guide
We’ve captured every session, takeaway, and resource in one place:
Download the Optimize25: The Art of Bidding Summary Guide
Inside, you’ll find key learnings from all ten sessions, along with direct links to watch the recordings. You can explore related blogs, and dive deeper into research and playbooks.
At VisibleThread, our mission is to help organizations write with clarity, compliance, and confidence. Optimize25 was a reflection of that mission in motion: real people solving real challenges with the right mix of technology, process, and insight.
We’re proud to support this growing community of professionals who believe that clarity drives better outcomes.
Stay tuned for what’s next.
