Allison Ritz is an experienced leader in the technology sector, with a strong background supporting some of the world’s largest government contracting organizations. A certified APMP member, Allison is a recognized thought leader and frequent speaker at GovCon events, sharing insights on the power of strategic connections. Her passions lie in driving success by helping organizations realize the value of meaningful relationships. With a firm belief in the importance of planning, process, and thoughtful execution, Allison excels at making SaaS solutions personal, fostering long-lasting, profitable client relationships.
3 Day Event
14-16th April 2026
Location
Virtual, London, Virginia
OPTIMIZE26
THE GLOBAL BID CONFERENCE
Following the success of Optimize25, which brought together over 1,000 bid professionals worldwide, we’re expanding Optimize26 into a three-day, multi-location conference featuring 20+ expert speakers.
Hosted by VisibleThread, the RFP software trusted by 11 of the top 15 GovCons and over 300 customers globally. This event is designed for the people who live and breathe bids, proposals, capture, and contracts.
And it’s completely free.
14TH APRIL
Virtual Day
Worldwide
15TH APRIL
Virginia, USA
Tyson’s Corner
16TH APRIL
London, UK
St Bride St, TechUK Offices
REGISTER FOR FREE
Secure your spot at the global bid and proposal conference of 2026. Register for virtual and/or one of our in-person events. All events are free.
Virtual Day – 14th April
9:00 AM – 5:00 PM ET | Join from anywhere
In-Person (US) – 15th April
8:30 AM – 4:00 PM ET
604 Spring Hill Road, Vienna, VA 22182 (Tysons Corner)
In-Person (UK) – 16th April
8:30 AM – 4:00 PM GMT
10 St Bride St, London EC4A 4AD, United Kingdom
WHAT TO EXPECT
Optimize26 goes beyond theory. With 20+ expert speakers, you’ll experience:
- Real-world case studies from practitioners who’ve been in the trenches
- Actionable frameworks that reflect how bids are actually won today
- Dedicated networking time to connect with peers facing the same high-stakes challenges
Learn from the best. Connect with your community. Leave with strategies you can use immediately.
Full agenda launching late February.
Business Development
Opportunity
Assessment & Bid
No-Bid Decisions
Business Development
Business
Development &
Capture Alignment
Proposal Management
Working Effectively
with SMEs
Proposal Management
Proposal
Management &
Compliance
Compliance & Contracts
Risk, Contracts &
Post-Submission
Intelligence
Technology
AI Across the RFP
Lifecycle
Alexa Tsui
GTM Leader
G2Xchange
Alexa Tsui
GTM Leader
G2Xchange
Alexa Tsui, a transformational leader in the GovCon space and GTM Leader at G2Xchange, will share her insights on building and nurturing high-performing teams, developing effective training strategies, and implementing retention strategies to drive organizational success.
Christina Godfrey Carter
Founder
stargazy
Christina Godfrey Carter
Founder
stargazy
Christina helps software company sales leaders win more and higher-value proposals by mastering the RFP process. With extensive experience selling to nearly every Fortune 100 company and helping businesses win billions of dollars in contracts, Chris provides strategic services that include team training, bid process creation, bid writing, editing and review. Her expertise also empowers SMBs to compete at an enterprise level, with proven processes, high-impact content, and comprehensive training. She is dedicated to offering ongoing support to create sustainable momentum and long-term results for her clients.
Karin Olson Held
Director, Strategic Growth Enablement
WPS - A Health Solutions Company
Karin Olson Held
Director, Strategic Growth Enablement
WPS - A Health Solutions Company
With over 20 years of experience in federal, state, and nonprofit proposals, Karin combines proposal management best practices with leadership grounded in listening first, communicating intentionally, and creating space for thoughtful work rather than reactive urgency. Karin holds APMP Foundation and Practitioner certifications, was recognized as a member of the 2020 class of APMP 40 Under 40 award recipients, and has served in multiple Greater Midwest Chapter leadership roles.
Jon Williams
Strategic Proposals UK
Managing Director
Jon Williams
Strategic Proposals UK
Managing Director
Jon Williams is the UK managing director of Strategic Proposals. He holds the unique status of being a Fellow of each of APMP, the Institute of Sales Management and the Royal Society of Arts. In over twenty-five years in proposals, he’s worked with sales organizations in nearly forty countries, helping them to radically improve their win rates. He’s recognized as a passionate presenter about all things proposals!
David Gray
Bid Excellence Director
Mitie
David Gray
Bid Excellence Director
Mitie
Internationally recognized bid expert with 20+ years of experience in developing winning proposals. David helps teams craft compelling bid narratives that drive success and growth. A seasoned coach and external consultant, he specializes in value-driven storytelling and strategic bid leadership.
Matt Light
Director
AscellaHealth
Matt Light
Director
AscellaHealth
Awarded APMP 40 Under 40 2024, Matt is a dynamic leader with over a decade of bid and commercial experience. Known for building high-performing teams and delivering outcomes through strategy, stakeholder management, and continuous development. Active in the APMP community and leadership programs.
Leonie Thomas
Consultant Bid Writer & Editor
Freelance
Leonie Thomas
Consultant Bid Writer & Editor
Freelance
Leonie Thomas is a senior bid writer with more than 20 years’ experience writing on complex construction and infrastructure bids. She is committed to redefining bid writing as a recognised, strategic profession that drives business growth and delivers measurable impact. As founder of APMP UK’s Bid Writing Focus Group and a contributor to the APMP UK Intentional Career Path initiative, Leonie is shaping the future of the profession by formalizing development pathways, strengthening professional identity and preparing bid writers for an AI-enabled future.
Tan Wilson
President
Entellect, LLC
Tan Wilson
President
Entellect, LLC
Tan Wilson is the President of Entellect LLC. She provides full-lifecycle business support to primarily small businesses. Tan is an experienced and successful entrepreneur with over 20 years of experience in business development and program management across federal and commercial IT business sectors. She supports the small business community, aiding businesses in their strategic planning, business development, capture management, proposal management, partnership development, operations support, and leadership coaching.
David Timm
Claim and Bid Protest Attorney
Burr & Forman
David Timm
Claim and Bid Protest Attorney
Burr & Forman
David Timm helps contractors navigate challenges when their work with the government goes wrong. He represents contractors in complex disputes, claims, and bid protests involving federal, state, and local government contracts. David chairs the Bid Protest Committee for the Federal Bar Association, co-chairs Burr & Forman’s AI Committee, and holds an active U.S. Top Secret security clearance. His practice includes matters before the Government Accountability Office (GAO), Boards of Contract Appeals, the U.S. Court of Federal Claims, the U.S. Court of Appeals for the Federal Circuit, various state courts, as well as arbitration and mediation. In addition to dispute resolution, David advises clients on regulatory and compliance matters across all levels of government.
Chris Hamm
CEO
FIN Acquisitions
Chris Hamm
CEO
FIN Acquisitions
Chris Hamm is the CEO of FIN Acquisitions LLC, an acquisition consulting firm supporting business in the Federal Government market. Previously, Chris was the SES for GSA AAS Defense (formerly FEDSIM). Chris’s organization managed over $75B in contracts. Chris is a frequent speaker at conferences and panels on the subjects of federal acquisition, non-traditional authorities (e.g.,g SBIR, CSOs, SBIR), and the future of acquisition in the new Administration. Chris was recognized as one of the “FED100” by Federal Computer Week. Chris was GSA’s first Acquisition Innovation Advocate.
Darrell Woodward CP APMP
Director
Prosfora Solutions
Darrell Woodward CP APMP
Director
Prosfora Solutions
I help organizations simplify and scale their document, workflow, and content management programmes by turning complex technology into practical, high-impact solutions. I design award-winning proposal automation that enables personalized, persuasive sales documents and help teams extract real business insight from their RFP and content platforms. A regular APMP speaker, I’m passionate about practical technology, Generative AI, and smarter ways of working in bid and proposal teams.
Kemi Solanke
Head of Capture & Bids
TPXimpact
Kemi Solanke
Head of Capture & Bids
TPXimpact
Results-driven Head of Bids with over a decade spent leading competitive bid processes and capturing strategic opportunities. Harnessing her cross-sector experience, she consistently achieves over 80% win rate by taking a strategic approach throughout the bidding process.
Allison Ritz
Director of Product Marketing
VisibleThread
Allison Ritz
Director of Product Marketing
VisibleThread
Fergal McGovern
CPO and Founder
VisibleThread
Fergal McGovern
CPO and Founder
VisibleThread
Fergal is the founder and CPO of VisibleThread. Works closely with our strategic accounts including 11 of the top 15 US government contractors. Fergal’s vision is all about building trust, engagement, and understanding through AI-powered solutions that streamline operations and foster collaboration.
Micheál McGrath
VP of Marketing and Business Development
VisibleThread
Micheál McGrath
VP of Marketing and Business Development
VisibleThread
VP of Marketing & Business Development at VisibleThread, Micheál is a seasoned professional known for producing thought leadership communication events with organizations like Capital One, HSBC, Deloitte, McDonald’s, and IKEA. His frequent appearances at IABC events and as a Marketing Lecturer at MTU Cork demonstrate his dedication to inspiring and educating fellow marketers.
Kyle Peterson
Vice President of Account Strategy & CS
VisibleThread
Kyle Peterson
Vice President of Account Strategy & CS
VisibleThread
Kyle Peterson is a seasoned leader in Customer Success and Contracts Management. As Vice President of Account Strategy & Customer Success at VisibleThread, he drives initiatives to enhance RFP and contract clarity and compliance, ensuring maximum customer value. Previously, he managed $500M+ contracts at Sierra Nevada Corporation, ensuring FAR/DFARS compliance and leading key negotiations. With a strong background in operations and contracts analysis, Kyle excels at optimizing processes and delivering exceptional customer outcomes.
Tim Brett
Vice President, Product & New Markets
VisibleThread
Tim Brett
Vice President, Product & New Markets
VisibleThread
Senior executive and product leader with 20+ years of experience scaling SaaS businesses for State, Local, and Education (SLED) & Canadian markets, integrating acquisitions, introducing new product offerings, and guiding in their growth and business development functions. Proven record of P&L ownership, ARR and ACV growth, and leadership of cloud-based market intelligence and data-as-a-service platforms. Expert in SaaS product strategy, pricing and packaging, go-to-market execution, with deep knowledge of public sector procurement and government IT spending.