Art of Proposal Writing

Watch this panel of experts as they share strategies to elevate the quality and impact of your proposal writing. Learn how crafting compelling, persuasive, and compliant content can help drive business success in 2026.

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In this webinar we will discuss

Practical ways to make your proposals more persuasive, compliant, and impactful for the year ahead.

Enhancing Proposal Quality

Techniques to improve clarity, persuasiveness, and overall effectiveness in proposal content.

Writing for Compliance

Best practices to ensure proposals meet all requirements without sacrificing readability or impact.

Driving Business Results

How strong proposal writing can influence client decisions and support organizational growth.

Insights from Expert Panelists

Real-world advice and actionable tips from professionals with extensive experience in successful proposal development.

Speakers

Anatalia Macik

Director of Proposal Operations

Excella

Anatalia Macik

Director of Proposal Operations

Excella

Anatalia is the Director of Proposals Operations at Excella and the founder of Kanda Consulting, a client-centric model offering a comprehensive and tailored approach to content, proposal development, and business strategy. She is an award-winning Certified Practitioner, with a 20-year successful career in writing/editing, fortified by 14 years in business development and a decade in management. Anatalia was honored as a member of APMP’s ’40 Under 40’ Class of 2020 and recognized as a ‘Technology Rising Star’ by STEM Women of Color in 2022, reflecting her exceptional skills in process development, interdepartmental coordination, and communication.

Rachel Charlton

Founder

Sticky Communications

Rachel Charlton

Founder

Sticky Communications

Founder of Sticky Communications, LLC, Rachel is a marketing expert, combining creative and strategic brilliance. With a decade of AEC industry experience, she helps clients unlock the power of storytelling for their businesses, making her a compelling speaker on marketing and creativity.

Ginny Carson

Vice President - Proposal and Capture Management

Chickasaw Nation Industries

Ginny Carson

Vice President - Proposal and Capture Management

Chickasaw Nation Industries

Ginny is the VP of Proposal and Capture Management at Chickasaw Nation Industries. She is a results-oriented sales and business development professional with 22 years of experience building credibility and growing businesses. Ginny focuses on raising the bar of performance across communities and businesses to expedite and improve growth. She has a strong ability to communicate, lead change management initiatives and inspire teams to generate premium results.

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