The Evolving Role of a Bid Writer

The role of the bid writer is evolving rapidly. As AI, automation, and changing client expectations redefine proposal development, bid writers are stepping into more strategic, value-driven roles. In this session, Leonie Thomas shares insights from over 20 years in work winning and her leadership with APMP UK’s Bid Writing Focus Group to unpack what this transformation means for the profession.

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In this webinar we will discuss

How the bid writer role is evolving and what skills and mindsets will define success in the next era of proposal development.

The Changing Landscape of Bid Writing

How technology, automation, and client expectations are reshaping what it means to be a bid writer today.

From Content Producer to Strategic Communicator

The shift toward more proactive, strategic contributions that influence win themes and proposal strategy.

Leveraging AI and Automation Effectively

How bid writers can use new tools to enhance creativity, consistency, and impact without losing the human touch.

Insights from Experience and Industry Leadership

Leonie Thomas shares lessons from two decades in work-winning and her work with the APMP UK Bid Writing Focus Group.

Speakers

Leonie Thomas

Consultant Bid Writer & Editor

Freelance

Leonie Thomas

Consultant Bid Writer & Editor

Freelance
Leonie Thomas is a senior bid writer with more than 20 years’ experience writing on complex construction and infrastructure bids. She is committed to redefining bid writing as a recognised, strategic profession that drives business growth and delivers measurable impact. As founder of APMP UK’s Bid Writing Focus Group and a contributor to the APMP UK Intentional Career Path initiative, Leonie is shaping the future of the profession by formalizing development pathways, strengthening professional identity and preparing bid writers for an AI-enabled future.
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