VisibleThread – Language Analysis Platform

Improve Customer Experience with Team Insights

Measure quality improvement across all organization assets, both offline and online

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Supporting Business Writers

  • Content creators test and fix their own content for single-tone-of-voice
  • Instantly flag jargon and corporate-speak
  • Analyze both offline and online assets; letters, disclosure statements, directives, blog copy, etc.
  • Subject matter experts communicate their technical knowledge in jargon-free, easy to understand language

Tracking Enterprise-Wide Quality Improvement

  • Support your plain language program roll-out
  • Show usage and adoption across your organization
  • Measure quality improvement across all organization assets, both offline and online
  • Instantly see if writers are using non-compliant, off-brand language

See How It Works

VT Insights allows organizations to measure the effectiveness of their plain language program roll out. And the content quality improvements across hundreds of self-scoring writers.

“At Aberdeen Standard Investments, we want to be completely transparent, serve our customers and retain their trust. VisibleThread helps us do just that.”

Chris Hill

Global Head of Content, Aberdeen Standard Investmentcm

Measure Return on Customer Experience

Measure over time the impact clarity has on customer retention. By removing complexity roadblocks from the customer journey, you can drive measurable CX results. A VisibleThread financial services customer changed just 11 customer letters and measured a $325k annual saving.

19 %

Fewer help desk calls

$ 325 k

Annualized Savings

Track Individual and Team Usage

See usage for teams and users. Help support plain language program rollout across your organization

  • Understand which users and teams are actively scoring
  • Drive better adoption by helping inactive users and teams with plain language education and hand holding
  • Roll out to thousands of users across geographies

Measure Clarity Improvements

Measure quality improvement across all organization assets, both offline and online

  • Real-time visibility into how key metrics like grade level are trending
  • View Improvement by team and by user, share reports
  • Flag pockets of content that are too complex

Flag Jargon with Customized Watch

See which teams and writers may be using non-compliant language

  • Make sure all writers use language as specified in your style-guide
  • Pinpoint out of date T&Cs, old product names, prohibited and off-brand language
  • Export usage reports to writers for feedback, education, and behavior change

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Ready to get started?

Talk to one of our experts today.

Request a demo

Learn how to improve customer experience with team insights.

Let our team show you how to track enterprise-wide quality improvements with VT Insights:

  • Supports your plain language program roll-out
  • Shows usage and adoption across your organization
  • Measures quality improvement across all organization assets, both offline and online
  • Instantly see if writers are using non-compliant, off-brand language
“Inconsistent tone, complex communications and jargon-laden language is typical in our industry. This leads to reduced engagement with customers and, over time, in a loss of customer trust. At Aberdeen Standard Investments, we want to be completely transparent, serve our customers and retain their trust. VisibleThread helps us do just that.” Chris Hill, Head of Content, Aberdeen Standard Investments

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