Bid/No-Bid Decision

The bid/no-bid decision is a governance checkpoint to determine whether to pursue an opportunity. Criteria include customer fit,
solution readiness, teaming strength, competitive landscape, win probability, profitability, contract type risk, and resource
availability. Formal frameworks score these factors to avoid emotional decisions and sunk-cost bias. Early no-bids conserve
limited proposal resources for higher-probability pursuits, raising overall win rates. When proceeding, teams document win
strategies, discriminators, and key actions in a capture plan, then align proposal schedules and budgets accordingly. Clear
decision rights (executive, capture, finance) increase accountability and predictability.