How to get the most value out of your SMEs

Join nationally known consultant, author, and radio host Mark Amtower and
VisibleThread for this webinar.

This webinar now over. We held it on Thursday, February 20th, 2020. 12pm



How to get the most value out of your SMEs

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Mark Amtower webinar presentation slides

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Here is the original webinar description

Please join us for our first “Thought Leader” webinar of 2020 with Mark Amtower, founding partner of Amtower & Company.  Mark is a nationally known consultant, author, and radio host. During his 30+ year career he has worked with over 400 clients in the Government Contracting space.

What To Expect

During our webinar on February 20 at 12pm EST, Mark will share his advice for proposal managers working with Subject Matter Experts (SMEs) and SMEs themselves:

  • Leverage your expertise in your technical volume to win more business.
  • Develop clear communication habits that influence decision makers.
  • Make sure you don’t damage your credibility with technical jargon overload.

So if you are an SME looking to supercharge your expertise or you manage SMEs and are looking to leverage their expertise this is the webinar for you!

This is our first GovCon webinar of 2020, and we expect heavy demand.

As always, we’ll leave plenty of time at the end for your questions!

Meet Your Speakers

Mark Amtower, Founding Partner of Amtower & Company

According to Guy Timberlake, CEO of The American Small Business Coalition, Mark Amtower is the “Godfather of government marketing.” Government marketing veteran Bob Gosselin called Amtower “the best of the best of government marketing gurus.”

Author, consultant, speaker, LinkedIn coach and radio host Mark Amtower has focused on one market – Global One – doing business with government for more than thirty years. Known in Washington, DC for his all-black attire and extreme candor, Amtower is by far the most influential and candid voice in business-to-government marketing, quoted in over 250 publications, doing interviews on business-talk radio around the country, speaking at 20-30 conferences and seminars each year.

Evelyn Wolf, CMO at VisibleThread 

Together with her team, Evelyn spreads the message that words matter.

Whether through our own online content or events, she provides valuable communication to our audience that helps them implement a plain language strategy and win more business.